comScore: Apple still tops Samsung as the most popular manufacturer in the US

comScore: Apple still tops Samsung as the most popular manufacturer in the US
According to the latest report from comScore, Apple continues to be the most popular smartphone manufacturer in the US, while Android still leads the mobile OS race. The report is based on data gathered during the three months ending April 2015. 

The market research firm says that, in the smartphone manufacturer race, Apple held a market share of 43.1 percent, up 1.8 points compared to the three months ending January 2015. Rival Samsung has lost 1 market share point since the previous report, and now claims a market share of 28.6 percent. LG took the third place, with an 8.4 percent share of the market (up 0.4 percent), while Motorola with 4.9 percent (down 0.3 percent from the previous report) and HTC with 3.7 percent (down 0.1 percent) complete the top five.

As far as the most popular mobile operating systems are concerned, Android is still leading, although Apple's iOS managed to recover 2.8 points since the previous report from comScore. Android is said to be installed on 52.2 percent of all smartphones in the US, down 1 point from the previous report, while iOS is estimated to hold a market share of 43.1 percent, up 1.8 points. 

Microsoft's Windows Phone seems to be losing market share despite the company's attempts of increasing its footprint in the entry-level segment. The report estimates that Windows Phone now holds a 3 percent share of the US smartphone market, down 0.8 percent from January 2015. BlackBerry with 1.5 percent, and Symbian with a meager 0.1 percent complete the top five. 

The report also ranks the most popular apps in the US. Unsurprisingly, Facebook leads the pack with an estimated market penetration of 71.1 percent. YouTube comes in second with a reach of 57 percent, while Google Search takes the third place with a reach of 51 percent. Google has five apps in the top 15, Facebook has three, while Apple has two. Check out the screenshots below for more details.

source: comScore



1. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Basically, nothing's really changed other than Apple gaining a little bit of market share. But i'm definitely seeing more and more LG phones used in my area. I'd like to see the impact of the new lineup of Windows 10 phones in the next 5 years, they have much more potential than the current 8.1.

7. LGisgood

Posts: 833; Member since: Jun 23, 2012

atleast LG is slowly rising ....that's good news!

9. nctx77

Posts: 2540; Member since: Sep 03, 2013

I like their TV's lol!

35. Virage

Posts: 88; Member since: May 25, 2015

Agreed. LG is moving up, but very slow, they are good a jod. Not to many phones, what they need is more higher mid range phone . Think samsung alpha, sony z3compact etc.

2. waddup121 unregistered

lol hardly surprised at all

3. shiftt

Posts: 333; Member since: May 03, 2015

Of course Apple is, we live in a country where Taylor Swift sold 5 seconds of static sound and it went #1 on iTunes. In a country where people killed themselves or getting killed because of plastic surgery & butt injections, trying to look like their favorite celebrities. Apple is a part of that sad culture, being a follower not a leader.

10. Pigro

Posts: 4; Member since: Apr 27, 2015

Or maybe some people just prefer Apple products more?

41. PatriotOverGod929

Posts: 14; Member since: Jun 05, 2015

Or maybe some people got brainwashed by Apple

53. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes some do.

15. TerryTerius unregistered

Or... because this is Apple's home turf, or because people simply like Apple... Just saying there are more immediate (and logical) reasons than jumping towards blaming social ills for Apple's success. If that's the case, I'm not sure how you explained Apples popularity in China, the UK and Japan. All of those countries are definitely not Americanized.

29. shiftt

Posts: 333; Member since: May 03, 2015

I never really understood iPhones, I feel like if you stare at one for a while it looks like a Chinese knock off. That's when it clicked in my head, I find it weird that a lot of Chinese manufacturers ANDROID UIs look like iOS. (Xiaomi, Huawei, etc.) Apple seems to have this simple... too simple design to their phones and it looks like no effort was put into it. Same in China to be honest.. Now UK and Japan, I couldn't really argue there being I know little about them but what I do know is flip phones are apparently a big thing in Japan so I know they aren't #1. Sure this might be there home turf but look at the fact that people follow what celebrities do. I've seen ones and it the fact that they are expensive. For god sake, the 10K Apple watch isn't even meant for normal consumers. There is also Apple's specialty.. VERY HEAVY marketing but that's just from my perspective. ...then peer pressure, this goes on and on.. I almost thought about getting a iPhone because of how many of them I see on a daily.

36. mrochester

Posts: 978; Member since: Aug 17, 2014

I think you've completely misunderstood why the iPhone is so successful.

42. PatriotOverGod929

Posts: 14; Member since: Jun 05, 2015

I totally understand why the icrap is so successful total brainwashing

47. meanestgenius

Posts: 21779; Member since: May 28, 2014

I'm trying to understand why you think any of us give a crap about what you think you understand.

64. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Dude how many accounts does that troll have now.

66. meanestgenius

Posts: 21779; Member since: May 28, 2014

Like 6 or 7 now. I don't understand why he hasn't been banned yet.

70. mrochester

Posts: 978; Member since: Aug 17, 2014

Which just demonstrates that you don't understand why the iPhone is successful.

52. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No he didnt. The iPhone is popular. Many buyers do follow celebs and get into the marketing hype. The iPhone is popular and thus has high sales, but it is nit the best device you can buy and hasn't been since the iPhone 4. I'm fact for me the iPhone has never had the best model. When the iPhone first appeared, I was using a Palm 700w which is the Wundoes Mobile version and that device did more than the first iPhone. iPhone sales are equal to McDonald's hamburgers. The iPhone us just considered a status symbol Here is a fact. If you asked the vast majority of iPhone ow ers why they have one, the #1 reason is because everyone buys them, next would be it was suggested by the carrier or friends/family, the third would be it's looks and 4th and 5th would be it matches something I own or all.of the above. Also he fieldid advantage helps, even though Apple.doesn't make a.single phone here. At least Samsung has factories in Korea, and having a factory in the USA hasn't raised the cost of the pbone. While other claimed if Apple made phones here they would cost more. No what would happen is Apple.would make.less money because it would cost thore labor and they would have to use expensive materials because of US standards where these aren't require in China.

60. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Lots of issues with your analogy broseph. McDonalds sells a lot of hamburgers because they are affordable. What country are you from that you would think that a Big Mac is a status symbol? lol...

75. AlikMalix unregistered

Techie, I ignore your propaganda 99% of the time, but accidentally stated reading this post (didn't know it was yours at first). But you are one determined fella. When will you realize no one gives a crap except those that are in a basement licking their own 8core 16megapixel cellphones. Here let me fix your rant, again; "The iPhone is popular and thus has high sales, but it is nit the best device you can buy and hasn't been since the iPhone 4." Maybe it doesn't have a certain spec or feature that u get turned-on by, but it supports the best ecosystem and if you wish it also has full access to googles ecosystem just as well. You've been proven again and again that when it comes to iPhones - specs really don't matter - they run smooth forever (on same iOS version without trouble) and of ours at least 2-3 years with upgraded iOS versions - my wife's iPhone 5 runs like new on ios8.3. When it comes to specs - iPhone works good. For some reason from what I've seen and read - android phones will slowdown and start to lag even without upgraded OS - they just start to slow down from use and filled up memory storage. Yet, I sold my iPhone 3GS running fine after 4.5 years and with all iOS versions 3,4,5,6.x.x) were good. I have seen iPhone 3GS today (rarely though) running iOS 4 or 5 really smooth - that's 6 years of service - not freaken bad. Enjoy your own post bro... Keep on typing... Power to the trolls... Wish you all the up-votes you can get - those paragraphs are novels - you deserve every single green thumb! You should start a church of Android... Any anyone whose bad ends up in Cupertino.... One more: Does google maps give you an alternate direction in case you have to pass Apple Store on your route, or do you roll up your windows and avoid eye contact, you know, in case you get infected with Apple envy?

39. stealthd unregistered

I'm trying to follow your logic there, and there just isn't any: "iPhone knockoff? Chinese knockoff! Simple = no effort! And flip phones! Apple watch expensive, much marketing. Peer pressure."

38. Shocky unregistered

Japan not Americanized? That's funny. The UK is to a certain extent, although few people here would want to to admit it. Can't comment on China.

54. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

All those countries have been westernizef. You're just blind. Even in the Philippines they all want iPhone but most can't afford them.

18. 99nights

Posts: 1152; Member since: Mar 10, 2015

Funny read +1 I enjoyed it.

4. Fire5

Posts: 315; Member since: Feb 13, 2015

5. Fire5

Posts: 315; Member since: Feb 13, 2015

6. LGisgood

Posts: 833; Member since: Jun 23, 2012

LG is rising!

8. Kruze

Posts: 1285; Member since: Dec 30, 2014

Tbh, the US smartphone market is really boring, most are Samsung and Apple. No wonder Sony, HTC, Huawei, Microsoft, Blackberry etc. can't stay still in the US smartphone market, because most consumers in the US only prefer Samsung and Apple.

40. stealthd unregistered

Well Samsung and Apple are the only smartphone manufacturers making a profit globally, so it's not like other markets are all that different.

11. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Picked up the 64 gig black sapphire s6 edge today, so far it's an amazing device.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.