Apple releases ad for the Crash Detection feature on iPhone 14 Pro and new Apple Watch models

You have to hand it to Apple for taking something that everyone was freaking out about ("how could Apple replace the notch with this ugly sideways i," people were saying when the renders hit the fan) and replace it with something undeniably cool, the Dynamic Island. Just days before the keynote, we learned that instead of a sideways i, a lozenge-shaped cutout, blacked out from end-to-end, would replace the notch on top of the displays on the iPhone 14 Pro models.

The Dynamic Island is a shape-shifting notification bar that becomes the controls for a streaming media player, part of Apple Maps, alerts you to a phone call, read and respond to texts, check on your rideshare, and more. This one feature alone might lead Android users to switch to iOS. Another feature coming to both the iPhone and the Apple Watch is one that has already been offered on certain Pixel devices and will soon be installed on other Android phones; this feature can detect when you have been involved in a car accident and summon help if needed.

Apple's feature is called Crash Detection and it is the subject of Apple's new television advertisement, Introducing Crash Detection, released today. Found on the iPhone 14 Pro models, Apple says, "iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can’t. Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

The ad shows what the iPhone display will look like if it detects that you've been in an accident. The words, "It looks like you've been in a crash," appears on the  the screen. The phone adds that it will start the process of running Emergency SOS if you don't respond. Here's how the feature works. Using the handset's new new dual-core accelerometer, barometer, and other sensors, the phone can detect a severe car crash and automatically counts down 10 seconds. If you don't respond after the countdown, the phone will assume that you're unconscious or in shock and call for emergency services.

The Crash Detection feature uses "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data." Apple has also added this feature to the three new Apple Watch models it announced on Wednesday: the Apple Watch Series 8, the second-generation Apple Watch SE, and the new Apple Watch Ultra. It some regards, it is similar to fall detection on the Apple Watch which calls for help and even leaves your location after you fall and cannot respond.

iPhone 14 from Apple: save $40-$620 with a trade-in

You can buy the new iPhone 14 at Apple, where the device is sold at its regular price. If you wish to save, opt for a trade-in. Trade-in discounts vary between $40 and $620, depending on what device you trade in and its condition.

$620 off (89%) Trade-in

$79

$699

Buy at Apple

iPhone 14 Plus from Apple: save $40-$620 with trade-in

You can get the iPhone 14 Plus from Apple as well. You can save with an eligible device trade-in, with credit amounts to as much as $620.

$620 off (78%) Trade-in

$179

$799

Buy at Apple

AT&T iPhone 14 (256GB) at Walmart: save 23% right now

The iPhone 14 is now available to order with a carrier plan from AT&T Walmart. Prices for this device start at $21.64/month for 36 installments. The phone comes with 256GB of internal storage space in Midnight.

$200 off (20%)

$779 ⁰⁴

$979

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Verizon iPhone 14 Plus: get it for FREE with a new line

Get the iPhone 14 Plus for $00.00/mo with Verizon. This offer requires a new line activation and a select Unlimited plan. Your savings will be applied over 36 months.

$830 off (100%)

$0

$829 ⁹⁹

Buy at Verizon

(AT&T) iPhone 14 Pro: get at Walmart and save $370

You can buy the iPhone 14 Pro AT&T-locked from Walmart. Prices start at $21.64/month for 36 installments. The device comes with 256GB of storage in Gold.

$370 off (32%)

$779 ⁰⁴

$1149

Buy at Walmart

Don't be surprised if you see the 30 second ad that accompanies this article on your favorite television shows and sporting events this weekend. Pre-orders for the iPhone 14 series, consisting of the 6.1-inch iPhone 14, the 6.7-inch iPhone 14 Plus, the 6.1-inch iPhone 14 Pro, and the 6.7-inch iPhone 14 Pro Max, are underway. The phones will be released on September 16th.