Survey suggests Facebook knows exactly what to do to counter Apple's new privacy feature
Apple has defended these changes by saying it wants to give priority to user privacy. Facebook alleges that the company is using its dominant position to interfere with how apps work. But what do Apple users think about these new features? SellCell set out to find just that with its latest survey. The site questioned over 2000 US-based iPhone and iPad owners about the new changes.
Most users appear to understand the changes well and a vast majority of them are very concerned about being tracked. Unsurprisingly, most people see Apple's new changes favorably. When asked specifically about the App Tracking Transparency feature, 65 percent said that they prefer seeing generic ads over being tracked between sites and apps for targeted ads. More than half of the respondents are fine with losing access to content and features they currently enjoy to avoid being tracked.
Interestingly, around the same percentage of the respondents would consent to being tracked 'if that’s how the app delivers relevant content.' 74 percent would rather have apps track their activities than pay for content and features that are free at the moment.
The survey findings suggest that the motive behind data collection greatly impacts user behavior and apparently Facebook is going to introduce an in-app prompt for this very reason.