Apple concentrates production on the iPhone 14 Pros at the expense of the regular ones

3comments
We may earn a commission if you make a purchase from the links on this page.
Apple concentrates production on the iPhone 14 Pros at the expense of the regular ones
The long-awaited iPhone 14 is finally here, and although you can pre-order whichever phone from the lineup you want, it appears that Apple is hoping you will pick up one of the two new Pro models.

Prolific leaker Ming-Chi Kuo just posted the results of a survey, which clearly shows that Apple has prioritized production of the iPhone 14 Pro models at the expense of the regular ones. As per the results, the total order allocation for the two Pro models is around 85%. The numbers for the iPhone 14 are about 10%, and the percentage for the iPhone 14 Plus is less than 5%.


Now, the iPhone 14 Plus's smaller order allocation percentage is understandable. The regular and the Pro iPhone 14 models will hit the shelves on September 16th. However, the iPhone 14 Plus won't be available until October, so it makes sense for Apple to concentrate the production on the models that will come sooner. But what about the huge gap between the Pro models and the regular iPhone 14?

In this regard, Ming-Chi Kuo stated that pre-orders for Apple's high-end products have always been more popular in the early stages of the release. However, this year's order allocation for the Pro models is higher compared to previous years. And, according to Kuo, this perfectly reflects Apple's new product segmentation strategy, i.e., to introduce major upgrades only to the Pro models.

Recommended Stories
To tell you the truth, Kuo is right on this one. Yes, you can buy every phone from the new lineup, but if you want all the latest features Apple has to offer — and we as tech enthusiasts always want all the newest stuff — then you don't have much of a choice, you need to go with one of the Pro models and pay extra. So this way, Apple tips the scales in favor of the more expensive models, thus making more profit in the process.

iPhone 14 from Apple: save $30-$630 with a trade-in

You can buy the new iPhone 14 at Apple, where the device is sold at its regular price. If you wish to save, opt for a trade-in. Trade-in discounts vary between $30 and $630, depending on your device and its condition.

iPhone 14 Plus from Apple: save $30-$630 with trade-in

You can get the iPhone 14 Plus from Apple as well. You can save with an eligible device trade-in, with credit amounts to as much as $630.
$169
$799
Buy at Apple

AT&T iPhone 14 (256GB) at Walmart: save 23% right now

The iPhone 14 is now available to order with a carrier plan by AT&T Walmart. Prices for this device start at $21.64/month for 36 installments. The phone comes with 256GB of internal storage space. Currently, all color variants are available.
$779 04
$979
Buy at Walmart

Verizon iPhone 14 Plus: get it FREE with a new line activation

Get the iPhone 14 Plus for $00.00/mo with Verizon. This offer requires a new line activation and a select Unlimited plan.
$0 /mo
$24 99
Buy at Verizon

(AT&T) iPhone 14 Pro: get at Walmart and save $200

You can buy the iPhone 14 Pro AT&T-locked from Walmart. Starting at $26.37/month for 36 installments. The sold device comes with 256GB of storage. Get it now and save.
$949 32
$1149
Buy at Walmart

(Straight Talk) iPhone 14 Pro Max: Get at Walmart now

You can get a Straight Talk-locked iPhone 14 Pro Max at Walmart. The model with 128GB of internal storage in Gold is currently available without any discounts.

Recommended Stories

Loading Comments...
FCC OKs Cingular\'s purchase of AT&T Wireless