Xiaomi does it again – 15,000 Mi 3 units sold out in 2 seconds in India

Xiaomi does it again – 15,000 Mi 3 units sold out in 2 seconds in India
Xiaomi continues to fuel both rage and hunger amongst those users in India who are eager to purchase a Mi 3 handset. Today, a batch of 15,000 phones was made available for sale on Flipkart and was gone in 2 seconds. A lot of users claim that it was so fast that they couldn't even see the phone enter their shopping cart when they clicked on it – it just immediately went out of stock.

It seems that the "hunger marketing" strategy is still going well for the China-based upstart, as this 15,000 sellout is a new record, beating last week's 5-seconds. The handset is highly sought-after for its flagship specs, combined with the very affordable pricetag of around $230.

Xiaomi is getting a lot of attention as of late, with its latest flagship – the Mi 4 (only available in China, for now) – rattling the ground with amazing specs for a very low price (around $310), and the allegations that they are copying Apple. It was recently reported that it surpassed Samsung in number of smartphones sold in China for Q2 2014, making it the leading vendor in the region for said period, which – for a 4-year old company – is an amazing feat, no matter what.

Registrations for the next Mi 3 sale are going to start at 6 p.m. today. The sale itself is set for 2 p.m., August 12th.

source: Xiaomi via Android Central

Related phones

  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2360 MHz
  • Storage 16 GB
  • Battery 3050 mAh



1. hashimta123

Posts: 12; Member since: Feb 06, 2014

Xiaomi is getting the grip in one of the World's Top market.

15. techperson211

Posts: 1280; Member since: Feb 27, 2014

Credebilty is something that a company should earned . I think this is just getting exaggerated , all this sale that they're advertising. But if it's true then congratulations xiaomi .

2. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

All new business strategy in online retailing. MAKE NEWS, CREATE HYPE, GROW SALES and become THE TOP SELLING COMPANY. Flipkart and Xiaomi opened the registration process for mi3 sale almost 5 days back. It actually took 5 days to sellout the phone. It took 2 second just to alot the phone to random registered buyers. If they have used more powerful servers then the news could have been like "15,000 Mi 3 units sold out in 0.02 seconds in India"

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

I'm starting to doubt them now, especially after the chinese govt. spying news.

14. marcski07

Posts: 600; Member since: Apr 25, 2014

t'was debunked already

4. promise7

Posts: 894; Member since: Jul 03, 2013

If they ever come to the US market I wonder how that hunger strategy would sit with customers. It mah just piss them off and they'll just move to another phone.

5. iyngr

Posts: 72; Member since: Jul 14, 2013

They just suck. I have tried to buy it from the past three times and the very recent time I was logged into Flipkart.com an hour before and had the page ready a few seconds before. Right after 2PM IST it appeared Sold out. This is total fake and this is a cheap trading method to gather some news. FTB flipkart and Xiaomi.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I didn't get my phone first attempt too. However i do get the phone every round since then. There are Tips. First one is don't use IE. Use chrome or firefox. Second make sure you have make purchase thru paypal account before. Otherwise you wouldn't be able to pay even you manage to add to cart. Google for how to buy XiaoMi. Its funny but true.

7. gaara6775

Posts: 738; Member since: May 20, 2014

Don't buy mate. I already got it twice. Today I wasn't lucky or else this would have been my third time in a row :p .

8. csoulr666

Posts: 116; Member since: Nov 04, 2013

I don't believe it......considering the average internet speed of India, i.e 2 Mbps, and the time to put items on the cart and then selecting the address and billing info, it is VIRTUALLY IMPOSSIBLE to even buy all the units at once in 2 seconds. Indians can actually try this on any other items themselves.... YOU SIMPLY CAN'T DO IT!

13. aditya.k

Posts: 496; Member since: Mar 10, 2013

Its considered sold when one adds it to his cart. So yes its possible!

20. hashimta123

Posts: 12; Member since: Feb 06, 2014

Brother it is real...when people gets the item the item is added to their cart and there is time limit to buy the phone...Adding to cart can be made in seconds

21. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Billing and shipping info need not be keyed ineverytime. It is saved in profile.

9. karkavelas

Posts: 70; Member since: Oct 25, 2013

I don't think selling 15.000 unit's in India who has 1.3 billion people isn't something difficult... Give us a break with those stupid numbers all the time.

10. Amw86

Posts: 45; Member since: Oct 14, 2013

who cares, worthless article meant only for advertising, no one is impressed.

11. aditya_sarin

Posts: 6; Member since: Aug 05, 2014

I hate that metallic grey and there are no signs of black color coming to india

12. na7noo7

Posts: 278; Member since: Mar 29, 2014

What's next? Sold out before anyone instantly clicks the buy button?

16. HoPhonTab

Posts: 36; Member since: Jun 03, 2014

Lol here in the Philippines Xiaomi Mi3 is always open sale....at Lazada partner with Xiaomi

17. Dude2014

Posts: 448; Member since: Feb 12, 2014

PA should start making reviews on xiaomi phones. They are becoming bigger and bigger that you can't ignore them.

18. gurjashan

Posts: 7; Member since: May 09, 2014

i have ordered one myself....first i was like.. this is a new co. with few service centres in india.....but there are many things which lured me into buying this....1.specs are awesome i say better then gs4(bigbattery bettersoc betterdesign betterrom) but at half price :D 2. regular updates by xiaomi and huge customisation options even without rooting .....now i m jst waitin for the beast and hope they provide good after sales service if ever needed

19. vivzek

Posts: 38; Member since: Jul 03, 2012

I got lucky twice in the last 3 outings. The key is to click on that buy button the instant it appears on the screen after countdown. Best use a Broadband connecting rather than some wireless internet connection. Once it come in the cart, you can then easily pay for it and it is yours. Also, Xiaomi Phones are allowed to be rooted without voiding the warranty? What other feature can be cooler than that?

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