In five seconds, the Xiaomi Mi3 sells out in India

In five seconds, the Xiaomi Mi3 sells out in India
It appears that the quick hit and run sales technique known as "hunger marketing," works in India. Xiaomi let the world know that it sold out an undisclosed number of Xiaomi Mi3 units in just five seconds on Flipkart. The latter is the top online retailer in the country. The technique employed by Xiaomi involves hyping a handset during a registration period, and then putting the phone up for sale online. Usually, the number of units involved is small enough to ensure a quick sellout.

Another "hunger marketing" sale of the Xiaomi Mi3 will take place in India on August 5th, starting at 2pm. Xiaomi is taking registrations from now through August 4th, through Flipkart, for the sale.

The Xiaomi Mi3, which has recently been surpassed as the manufacturer's flagship by the recently released (in China only for now) Xiaomi Mi4, offers a 5 inch screen with 1080 x 1920 resolution. A quad-core 2.3GHz Snapdragon 800 CPU and Adreno 330 GPU are under the hood, with 2GB of RAM and 16GB of native storage inside. Back and front-facing cameras weigh in at 13MP and 2MP respectively, and a 3050mAh battery keeps the lights on. Android 4.4.2 is pre-installed.


Thanks for the tip, Jonathan!

source: Xiaomi

Related phones

Mi-3
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2360 MHz
  • Storage 16 GB
  • Battery 3050 mAh

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19 Comments

1. Scott93274

Posts: 6032; Member since: Aug 06, 2013

This would be far more impressive if they actually had the number of units sold.

3. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

They will wait until tomorrow to release the actual number. So they can be in 2 news for 1 news.

10. nokia12

Posts: 610; Member since: Nov 19, 2013

no of imported units were 10,400 info from zauba.com they could have sold even less due to replacement issues watch this video of how fast it was https://www.youtube.com/watch?v=9bqKJ7H07Rs

2. AtheK

Posts: 50; Member since: Oct 28, 2013

@PA: Phone comes pre installed with 4.4.2 in india.

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

So what was the stock? 10 units?

6. aditya.k

Posts: 496; Member since: Mar 10, 2013

I heard there were 10000 units. And just pressing the Buy button registered them, so it took only 5 seconds to hit Buy button.

15. rusticguy

Posts: 2828; Member since: Aug 11, 2012

aditya, FK ranks pretty high on Alexa rank:http://www.alexa.com/siteinfo/flipkart.com Couting down on pressing Buy is "safe bet" so that you don't end up with a crappy situation where you deal with counting down the number while transaction between payment gateway and FK is on.Agreed there would be some cart abandons, but the next guy pressing Buy would make it up. When buying an in-demand tem ilike this, people normally don't hit "continue shopping" and shoot straight to payment once added to cart, more so because buyers know about "Hunger marketing" technique of xiaomi

5. Mube007

Posts: 260; Member since: Sep 24, 2013

waiting for mi4

7. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Well, you get H1 2013's flagship, in a metal body, for $230.

8. gaara6775

Posts: 738; Member since: May 20, 2014

I'm one of the luckiest guy to get for the 2nd time xD

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Congratulations!! i know the feeling.

9. b1acktiger

Posts: 223; Member since: May 19, 2012

This is poor strategy from Xiomi and FlipKart as they managed to get 100k pre orders and they had only 10k phones to sell. After seconds FlipKart website crashed and so many users disappointed with this. http://youtu.be/9bqKJ7H07Rs

11. na7noo7

Posts: 278; Member since: Mar 29, 2014

Not impressive, the Apple Galaxy Phone 5GS sold out (a krillion units) in 0.3 microseconds since they were raining. I shot a picture of it right here: prntscr.com/47kh8x

12. rocksy

Posts: 67; Member since: May 06, 2014

Press release from flipkart said- Xiaomi sold 20k Mi3 in just 5 seconds. Total 250K register customers. What about rest 230k coustomers ?

13. xfire99

Posts: 1205; Member since: Mar 14, 2012

Why never mentioned about this "hunegr tactic" when Apple releases theirs new models? Same tactic, same shet.

16. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

-- the next iphone will come in limited quantity since the x component is not enough

14. rocksy

Posts: 67; Member since: May 06, 2014

"F**k You, Xiaomi" - A Great Value for money phone isn't enough if you don't respect your customers. Pre-registering didn’t guarantee that user get mi 3. its just a chance to be able to participate in the sale. Only 20k unit for 250k participate users ? Your strategy to sold device in batches is fail for long time run. People now frustated. just see comments on Xiaomi India’s official Facebook page is enough to get an idea.

17. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

rocksy, that's Xiaomi way to say "NEXT TIME BE SERIOUS". If xiaomi (let say) provide 100K for 250K participant, and maybe just 100K buying it in (let say) 5 days, it won't make a headline. -- (because the first sale last 50 minute) So, in order they all know the game, xiaomi must release in small batch only, and will increase it for the next launch until they got some perfect balance. Did anyone here watch south park episode that Cartman buy an amusement park?

19. JJOPQ

Posts: 55; Member since: Nov 15, 2014

well,,, obviously,, xiaomi is more and more popular in the word, even a lot of people said they copied iphone.. but the price, the EIUI,etc are likable by mi fans. fr.xiaomidevice.com/xiaomi-mi3-3g-snapdragon-800-q​uatre.html

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