Would you buy a branded ad phone, like the Pepsi P1s?

Would you buy a branded ad phone, like the Pepsi P1s?
If you needed additional proof that the smartphone industry is quickly getting commoditized and maturing, much to the chagrin of Samsung and other key players, look no further than the Pepsi P1s or the LeTV 1s phones. 

These are seemingly sold at cost, as they go for $110 or $175, respectively, and offer great value for the money, while sporting the logo not of traditional smartphone makers, but are rather tagged with consumer market staples. The popular LeTV media brand in China sold its first million handsets faster than any newcomer in history, and this success may be beat now by its latest 1s offering.

This is not Pepsi's first effort to popularize its fizzy efforts with a phone, either, as we had the Pepsi edition of the Oppo N1 a while before, but recently such handsets have been proliferating, and with a good reason. From carriers issuing their own Androids, through entertainment juggernauts like LeTV, to brands that are totally unrelated to the mobile industry - creating a phone has become a favorite pastime for the PR efforts of many brands now. 

After all, a phone is something you carry with you always, and look at tens of times a day, so you can hardly find a more engaging venue for creating brand-awareness. Be that as it may, we wanted to ask you if you would consider buying such branded, "walking ad" devices. Tell us in the poll below, and in the comments.

Would you buy a branded ad phone, like the Pepsi P1s?

Yes, as long as they are subsidized and offer great value for money
Not a chance


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless