LeTV announces new Le 1s smartphone, a thing of all-metal Android beauty

LeTV announces new Le 1s smartphone, a thing of all-metal Android beauty
After launching a bunch of hotshot Android phones at competitive prices this April, Chinese media powerhouse turned device maker LeTV is back with a bang, unveiling a flashy new phone for the Chinese and Indian markets that goes by the name of LeTV Le 1s! Priced at an aggressive $173 (1099 RMB) in China, the handset is as pretentious as it gets, featuring an all-metal body and serious hardware muscle.

A defining characteristic of its design is seamlessness. Even though the smartphone doesn't have an unibody build, as it's held together by a polished metal frame, it bears no visible screws or other elements that tend to stick out in a not very nice way. Coupled with the extra slim screen bezels, this contributes to a clean, aesthetically pleasing look. The Le 1s measures 5.94 x 2.92 x 0.29in (151.1 x 74.2 x 7.5mm) and weighs 5.96oz (169g), which doesn't seem unreasonable for a phone with a 5.5-inch display. Hopefully, the build quality will equal its good looks!

That aside, the Le 1S has a respectable spec sheet as well. It is powered by Mediatek's current flagship processor, the 2.2GHz Helio X octa-core CPU, it has 3GB of LPDDR3 RAM and 32GB of storage on board. It also features the PowerVR G6200 graphics unit, a mid-range chip that's clocked at about 600MHz and performs respectably, although it is more of the energy-efficient type, rather than a benchmark-buster. A 3000mAh battery powers the mains, and quick charging is a possibility out of the box. Supposedly, five minutes of juicing provides 3.5 hours worth of calling! Other notable tidbits include a fingerprint scanner, which also doubles as a camera shutter key, on the smartphone's back. There's a single USB Type C port on the Le 1s too, and the device is also a dual-SIM handset.

The display on the LeTV's new phone is a 5.5-inch IPS LCD panel with a 1080p resolution and peak brightness output of around 500 nits, which sounds pretty good, but there are brighter and sharper-looking displays out there.

Still, the Le 1s has a promising camera setup to complete its high quality profile. The rear cam is a 13MP ISOCELL unit (probably made by Samsung) with a single LED flash, phase detection auto-focus and f/2.0 aperture. It's supposedly able to lock focus in just 0.09 seconds. On the front, there's a 5MP selfie camera with 85-degree wide angle lens and f/2.0 aperture, which sounds excellent for selfies and group shots. The front camera uses a Samsung S5K5E2 sensor with 1.12 micron pixels and back side illumination.

The LeTV Le 1s runs Android 5.1.1 topped off with the company's own EUI user experience. Regarding the smartphone's lowly-low price, LeTV claims it's actually selling the $173 handset at loss, with the bill of materials coming in at $206 (1310 RMB). The device will be sold through online retailers LeMall and JD, with the first 3,000,000 units scheduled to be up for sale on November 3rd. Unfortunately, LeTV has not announced plans to sell the smartphone in America and Europe by official means. Importing is usually an option, but online resellers tend to mark up the price, and with the addition of shipping and tax fees, you certainly won't get this much bang for your buck.


source: LeTV (press release), Newzars

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32 Comments

1. amanjain1

Posts: 56; Member since: Apr 28, 2015

Those black bezels around the display is spoiling all the other beauties of the phone.Though we should not b complaining considering the price.It's a must buy in that price range

5. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

selling at a loss, in order to gain market share. woah, they're quite courageous! let fat-belly Apple learn something here; profit isn't everything. *cough*

7. aksa123

Posts: 367; Member since: Jan 30, 2014

They are in desperation... so many cheap good phones in that segment, especially in the chinese market.

11. TerryTerius unregistered

As I said many times, downmarket pressure is slowly destroying the large android manufacturers. When people come to expect extremely high powered devices to be sold for virtually nothing, it becomes extremely hard to raise your prices later on and make a profit. Granted, there are a few companies like leTV and Xiaomi that don't actually rely on their hardware for their earnings since they make their money through services and virtual markets. But that isn't something everyone can pull off, and this is absolutely not good for the industry in the long term. You need a healthy profit margin on each device sold in a slowing mature market. Volume isn't going to work anymore. That's why Huawei for example is raising their prices. This is eerily similar to what happened with the PC market.

18. Guaire

Posts: 890; Member since: Oct 15, 2014

So you don't know cheaper Honor brand makes Huawei #3 smartphone manufacturer. They can't sell overrated P and Mate lines at large volumes.

20. TerryTerius unregistered

By volume. But it likely isn't where they make most of their money. Put it this way. Let's say I'm selling 10,000 units a month of one product at $100 a pop, making $50 profit per unit. Let's also say I have another product that's going for $65 per unit, earning $15 profit per sale. I'd have to sell well over 33,000 units a month to make the same amount of money with the lower end product, that I'm making with my high end offering. Basic economics. It doesn't need to be as large a volume to make much more money, more easily with a higher end offering. This is exactly why manufacturers who have traditionally relied on volume are realizing they have to raise their prices. With increasing market saturation and competition, there isn't really a choice.

24. Guaire

Posts: 890; Member since: Oct 15, 2014

Some manufacturers like HTC, Sony and LG makes a good profit per phone on the theory. In reality they don't make any money or worse losing money. Regular brands are spending a lot of money to advertising campaings. These online only brands relies on social media and word of mouth. Usually regular brands relies on brick and mortar stores to reaching consumers while online only brands selling via online stores in some cases their own online stores. Basically they have cut the middle men's share. Online only brands uses flash sales so they don't need large inventories. They can predict demand easily and adjust for the next batch. They don't need to be affraid of left overs. Some of them makes money from their own app markets, cloud services (like Xiaomi does) and TV services like in that case. They don't spend money to R&D. They don't need to do that either, component manufacturers doing it for them. With a few exceptions most of them uses ECMs like Foxconn for manufacturing. They don't need to worry about filling capacity of their own factories. Most importantly, consumers benefits from this model. For same amount of money what offers Samsung, LG ot HTC? Absolute craps. They are losing to that upstarts because of people likes to pay less for good phones because millions of consumers couldn't afford spending $300+ for a just decent phone. Rising the prices make it their situation worse. They can overcome the threat with adopting enemy's superior tactics. Huawei did this with Honor subbrand and topped Xiaomi.

14. Acer_Predator unregistered

The software of letv sucks so ..

21. Rizera

Posts: 10; Member since: Aug 22, 2015

Looks like you have never tried their software.

22. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Wow. That's probably the best bang for the Buck phablet I've seen all year. Flash sale incoming!

2. NonFanBoy

Posts: 180; Member since: May 28, 2015

The HTC One A9 is worse in almost every aspect but costs close to thrice as much.

13. TerryTerius unregistered

That's because it isn't being sold for hundreds of dollars less than the cost of parts, manufacturing, labor & distribution. Because HTC wants to actually make money off of their phones. Novel concept.

17. Guaire

Posts: 890; Member since: Oct 15, 2014

LeTV gonna make money from its services, while HTC further sinking.

29. dazed1

Posts: 805; Member since: Jul 28, 2015

Not really HTC A9 is feature rich product, LETV is hardware focused product, both offer completely different things..... Bur yes, generally LETV is better buy hands down.

3. Landon

Posts: 1245; Member since: May 07, 2015

Wow...LeTV is making some amazing phones that us 'Mericans will never get our hands on.

28. 8ozchickenbreast unregistered

So there is no way to get this in the US? I REALLLY want this phone :(

31. Landon

Posts: 1245; Member since: May 07, 2015

There's probably a way to get it but it might not work with any U.S. cellular company so it would be pointless to have it. LeTV makes some incredible phones... http://www.phonearena.com/news/LeTV-One-One-Pro-LeTV-Max-affordable-bezel-less-flagships-come-at-half-the-price-of-iPhones-are-also-first-phones-with-USB-Type-C_id68227

4. King_bilo

Posts: 115; Member since: May 20, 2015

Bloody hell.. That price is impossible

6. King_bilo

Posts: 115; Member since: May 20, 2015

Well, if this truly is a promotional device, they have to get the basic stuff right.. Personally I think it's a bad idea. Users ain't loyal to generic devices like this one.. They need a gimmick to stick the landing

8. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

thats well your personal point of view, but not a fact. meh

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Damn, that race-to-zero price tag...guess the savings are in the lower-performing chipset.

15. Guaire

Posts: 890; Member since: Oct 15, 2014

The chip is clearly best performer in the class with a good margin.

10. Guaire

Posts: 890; Member since: Oct 15, 2014

Best budget phablet ever on the paper. I bet 3M of units gonna sell out in minutes.

12. ferret101

Posts: 21; Member since: Aug 25, 2014

LeTv>Xiaomi~Meizu>Huawei

16. Bondurant

Posts: 784; Member since: Jun 04, 2014

Honor 7 cough cough

19. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Another day, another phablet. How awesome is that

23. miketer

Posts: 527; Member since: Apr 02, 2015

Does these phones get updated with the latest version of Android like....2 years down the lane?

25. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

At such a measly price tag, is an Android update really expected??

26. miketer

Posts: 527; Member since: Apr 02, 2015

Any reason not to expect to?

30. andrewcen

Posts: 3; Member since: Oct 28, 2015

2.5inch, 169g, octa core, 3g+32gb, at the same specs, there are many cheap ones, like Bluboo Xtouch, the special price is only $99, and more light only 159g

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