LeTV announces new Le 1s smartphone, a thing of all-metal Android beauty

LeTV announces new Le 1s smartphone, a thing of all-metal Android beauty
After launching a bunch of hotshot Android phones at competitive prices this April, Chinese media powerhouse turned device maker LeTV is back with a bang, unveiling a flashy new phone for the Chinese and Indian markets that goes by the name of LeTV Le 1s! Priced at an aggressive $173 (1099 RMB) in China, the handset is as pretentious as it gets, featuring an all-metal body and serious hardware muscle.

A defining characteristic of its design is seamlessness. Even though the smartphone doesn't have an unibody build, as it's held together by a polished metal frame, it bears no visible screws or other elements that tend to stick out in a not very nice way. Coupled with the extra slim screen bezels, this contributes to a clean, aesthetically pleasing look. The Le 1s measures 5.94 x 2.92 x 0.29in (151.1 x 74.2 x 7.5mm) and weighs 5.96oz (169g), which doesn't seem unreasonable for a phone with a 5.5-inch display. Hopefully, the build quality will equal its good looks!

That aside, the Le 1S has a respectable spec sheet as well. It is powered by Mediatek's current flagship processor, the 2.2GHz Helio X octa-core CPU, it has 3GB of LPDDR3 RAM and 32GB of storage on board. It also features the PowerVR G6200 graphics unit, a mid-range chip that's clocked at about 600MHz and performs respectably, although it is more of the energy-efficient type, rather than a benchmark-buster. A 3000mAh battery powers the mains, and quick charging is a possibility out of the box. Supposedly, five minutes of juicing provides 3.5 hours worth of calling! Other notable tidbits include a fingerprint scanner, which also doubles as a camera shutter key, on the smartphone's back. There's a single USB Type C port on the Le 1s too, and the device is also a dual-SIM handset.

The display on the LeTV's new phone is a 5.5-inch IPS LCD panel with a 1080p resolution and peak brightness output of around 500 nits, which sounds pretty good, but there are brighter and sharper-looking displays out there.

Still, the Le 1s has a promising camera setup to complete its high quality profile. The rear cam is a 13MP ISOCELL unit (probably made by Samsung) with a single LED flash, phase detection auto-focus and f/2.0 aperture. It's supposedly able to lock focus in just 0.09 seconds. On the front, there's a 5MP selfie camera with 85-degree wide angle lens and f/2.0 aperture, which sounds excellent for selfies and group shots. The front camera uses a Samsung S5K5E2 sensor with 1.12 micron pixels and back side illumination.

The LeTV Le 1s runs Android 5.1.1 topped off with the company's own EUI user experience. Regarding the smartphone's lowly-low price, LeTV claims it's actually selling the $173 handset at loss, with the bill of materials coming in at $206 (1310 RMB). The device will be sold through online retailers LeMall and JD, with the first 3,000,000 units scheduled to be up for sale on November 3rd. Unfortunately, LeTV has not announced plans to sell the smartphone in America and Europe by official means. Importing is usually an option, but online resellers tend to mark up the price, and with the addition of shipping and tax fees, you certainly won't get this much bang for your buck.


source: LeTV (press release), Newzars

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