LeTV hits the million phones sales mark faster than any newcomer on record


Beating Meizu, OnePlus and even Xiaomi to the punch, it's LeTV that earned the accolades of the fastest-selling newcomer in the phone market. Its Le 1/1 Pro and the LeMax flagship, have sold a million units just three months after they were announced. For comparison, it took the almighty Xiaomi a year to sell 400,000 units during its first year of existence, while Meizu sold 600,000 back in 2009 when it outed its first phones. OnePlus recently boasted of selling a million units, too, but that was with quite some time having its first phone on the market.

LeTV achieved this feat not only because of the popularity of its entertainment platform in China, where its phones are heavily marketed, but because of flash sales, unloading tens of thousands of handsets in less than a minute online during promos. The company also has significant retail presence, though, offering its phones offline as well, in brick-and-mortar stores across China's largest cities, and, well, there are many millions of potential customers there. 

In any case, the million mark achieved in three months is a very significant milestone for LeTV. In fact, in the first month it moved half a million phones, putting it ahead of Samsung and even popular brands like Coolpad in China. Such gigantic sales volumes explain why everyone and their dog is putting such a big focus on China, India and other emerging markets with a huge customer base, and ever-growing economies.

source: TechinAsia

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7 Comments

1. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Good on you guys.

2. Kruze

Posts: 1285; Member since: Dec 30, 2014

They should really expand to more countries.

3. 27satz

Posts: 158; Member since: Apr 28, 2014

They've put all their efforts to bring at a affordable phone. I love their minimal bezel strategy.

4. cdm283813

Posts: 424; Member since: Jan 10, 2015

Looking at the pictures I thought these were HTC phones. People thought Samsung was terrible a few years ago but these Chinese have no limits to how far they want to copy.

5. lallolu

Posts: 733; Member since: Sep 18, 2012

How can flash sales be the reason for the phone selling so fast. If the phone is not goos, flash slaes won't help. They actually came out with pretty good phones.

7. TerryTerius unregistered

They weren't saying that was why* it sold so fast, there was saying that was how* it did.

8. ibend

Posts: 6747; Member since: Sep 30, 2014

congrats guys.. but, those model reminds me of failure flagship from other competitor..

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