Windows Phone surpasses BlackBerry in the USA in Q1 2014, Android still king

Windows Phone surpasses BlackBerry in the USA in Q1 2014, Android still king
Microsoft's mobile platform, Windows Phone, has finally seen some increase in its market share in the USA during Q1 2014 – it has grown 1% and now holds... 3% of the market. Still, it appears that this leap was more than enough for it to overtake BlackBerry's own eponymous OS, which now runs on no more or less than 2% of all smartphones in the country. Interestingly, BlackBerry OS had 3% of the same market, whereas Windows Phone held 2% several months ago.

These interesting facts were revealed by Nielsen, a global research agency, which surveyed over 20,000 mobile subscribers in the USA on the matter.

Normally, one would expect that Nokia is solely responsible for Windows Phone's increased market share, and one would be wrong. Yes, the Finnish company was undoubtedly one of the main reasons for the slow, yet steady growth of Windows Phone's market share, but Samsung and HTC also contributed. The two manufacturers from the Far East are responsible for 0.7% of the platform's market share in the USA - HTC makes 0.4% of said devices, while Samsung accounts for 0.3% of US Windows Phone devices.

It comes to almost no surprise that Apple is still the dominant player and holds the lion's share of the smartphone market at home. Cupertino's smartphones have been chosen by 42.5% of the surveyed respondents, however, iOS is still losing the battle against Android – Google's operating system runs on the devices of 52% of all respondents.

If we turn our heads to Androidland, we will barely find anything surprising at all. Nielsen's report shows that more than half of all Android smartphones had the Samsung logo on their front – 28.7%. LG is far behind – with 7% of the market, the other South Korean maker gets the silver medal. Motorola is breathing down LG's neck with 6.8%, while HTC is responsible for 5.7% of all Android devices on the US market in Q1 2014.

Interestingly, the report also reveals that more than half of all mobile phone users aged 55+ are currently sporting a smartphone. Still, Nielsen does not reveal whether the elder population prefers iPhones or one of them Galaxies.


source: Nielsen via WMPoweruser

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94 Comments

94. DisCHORD

Posts: 35; Member since: Apr 25, 2014

Hmm. Windows phone on the low end? The Lumia 520 with a dual core 1 GHz processor and 512 Mb of ram sells for 100$. The Lumia 1020 with a dual 1.7 GHz, and 2 GB of ram AMD the best part, a 41 megapixel camera sells at 500$ I think. Then there is the Icon which has the same specs as a lot of high end droids, with a quad core 2.2 GHz processor, 2 GB of ram, and for what droids don't have: An awesome 20 mp camera and 4 microphones. Then there is the Lumia 925 which is 300$ the last time I checked which has an aircraft grade aluminum alloy body, polycarbonate backing, 8.7 mp camera, dual core 1.5 GHz processor, 1 gig of ram, a 720p 4.5 inch amoled screen with clearblack polarized filter, and Lumia color profile so you can make the display cooler or warmer, and adjust contrast... Can you do that with android? No? Ok. Plus, an extremely powerful built it equalizer and Dolby digital soundstage processing. Very cool for playing video games or watching movies.

76. frickbot

Posts: 21; Member since: Mar 15, 2014

I had a WP for about a year and hated it. Its still sitting in my truck waiting to get shot the next time I go to the range.

67. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@sniggly saying That Nokia sells because of cheap devices Is like saying mamy Android sells because of cheap devices, regardless of the range the OS Is what matters. Budget devices make up a huge part of Android market share don't be hypocritical now. In regards to WP no matter what y pi u think as actual consumer reviews has shown it is a great OS as user feedbacks have also shown so to say that WP only sells because of Nokia is pure ignorance. I know people who bought WP because of the OS not because of the brand though admittedly Nokia does play a part the same can be said for Android OEM's not everyone who buys a Samsung knows its running Android. What do you mean you challenge me to show how WP change design language are you serious WP was doing Flat, clean , minimalistic OS design since 2010 when Android and iOS was doing Skeuomorphism, are you serious . The whole industry has gone flat. Google , Android, its third party developers, websites. All are going for content over chrome. Look at HTC one it looks like a WP more than an Android judging from the UI , you guys hate the one who your fav OS copies a lot of its aesthetics. WP will keep rising as time goes by. I welcome competition not hate it.

77. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Budget devices make up a large part of Android's market share, I agree. And believe me, I'm not being snooty. I think it's amazing that Android has appealed to budget customers and made smartphones more accessible than Apple would have it. I don't hold it against Microsoft and Nokia for going after the low end either; it's a smart strategy for gaining share. However, unlike WP, Android has been selling at the premium end since the very beginning. Both the G1 and the Droid, the two phones that really put Android in the spotlight, sold well and sold quickly; in fact, the Droid beat out the original iPhone in the time it took to sell a million units. Windows Phone has never had a high end hit. Their high end phones end up with deep price slashes almost immediately and still gather dust after that. Unlike Android, WP does not offer anything compelling over the competition at the high end, and with the Moto G and other good low end devices hitting the market, they soon won't be able to compete at the low end either. Google's not stupid; they're not going to ignore the next billion like Apple is trying to. And I just don't see a similar design aesthetic between Android, iOS and Windows Phone. Despite "flatness" being more prevalent in some areas (I guess) they just don't look alike.

63. DisCHORD

Posts: 35; Member since: Apr 25, 2014

Ah, looking at it, wp8 is 10.2% in Europe, and 4.3% in us according to Wikipedia. I believe it. Wikipedia moderation is really good. They check every single change people make, and verify it.

70. thealphageek1

Posts: 942; Member since: Feb 02, 2013

That's irrelevant, as their worldwide market share total still averages out to 4%.

61. DisCHORD

Posts: 35; Member since: Apr 25, 2014

This is interesting, though only in America. Last time I checked, WP8 holds a 14% smartphone market share worldwide. That's a lot more popular than blackberry is. It surpassed blackberry quite a while back actually. Although, fellow WP8 owners: A toast, to the OS we hold dear!

62. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

WP has 4% market share worldwide. Stop commenting BS & giving those fandroid trolls a chance to hate on WP even more.

66. PBXtech

Posts: 1032; Member since: Oct 21, 2013

iOS is around that percentage.

69. thealphageek1

Posts: 942; Member since: Feb 02, 2013

@DisCHORD: don't know where you're getting your info from, but you are totally incorrect. WP only has 4% market share worldwide.

60. frustyak

Posts: 249; Member since: Mar 08, 2010

WP and BB in a slugfest for last place.

71. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Actually, last place would be all those that occupy the "other" category when you figure in OS market share. Stop trying to start a flame war.

58. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@sniggly that is simply not true,WP does sell as a matter of fact it is the fastest growing OS on the planet hitting double digits in many countries, it is a great OS so much so that it has convinced everyone to go Flat UI. Look at what Nokia did with WP imagine 15 other OEM's doing the same thing. $5 per phone multiplied by millions ends up costing a pretty penny for manufacturers. I'm glad that MS came to their senses, for many manufacturers it is now cheaper to make WP than it is to make an Android, that was Android biggest advantage in my opinion now it is gone.

59. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Windows Phone sells right now because 1) Nokia's making super cheap Windows Phones and 2) it's Nokia that's making them. You have to remember that less than a decade ago, Nokia was THE number one manufacturer in the planet by a wide margin. A lot of people still associate Nokia with quality devices, so if Nokia's making a phone that's super affordable, they'll take it. As for Windows Phone's UI "convincing" everyone else to change their aesthetic design, I challenge you to provide proof of this. And again, Nokia is the only manufacturer to find significant sales success with Windows Phone, and it is largely riding on its good name and price at that. On the other hand, Android is a proven seller no matter which manufacturer gets involved. There's a reason why Microsoft has to keep trying to coax HTC and Samsung back to making Windows devices.

82. number29

Posts: 185; Member since: Jan 25, 2013

Android is only a proven seller when a) you sell very cheap devices and b) you market the hell out of them. It's no conincidence that the highest selling Android manufactuer is Samsung (huge marketting budget) followed by manufactueres who make very cheap devices.

85. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yet amazingly even individual Android manufacturers who struggle compared to Samsung still have over twice the market share over Windows Phone as a whole.

88. jroc74

Posts: 6023; Member since: Dec 30, 2010

Exactly...

89. jroc74

Posts: 6023; Member since: Dec 30, 2010

Samsung also leads the pack with very cheap devices.. They make a boatload of low and mid range phones...followed by HTC.

53. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@sniggly I don't think so, manufacturers are business minded, you gotta keep in mind the fact that they still have to pay MS patent fees everytime they make an Android device where as that is not the case with WP. That alone is a huge incentive to mass produce WP over Android, its largely about money at the end of the day.

54. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's not a huge incentive to manufacture a 100 dollar device that won't sell versus a 125 dollar device that will sell.

81. number29

Posts: 185; Member since: Jan 25, 2013

If manufactures rammed WP phones down consumer's necks the same way they ram Android phones, WP would essentially switch places with Android, or they'd both end up with equal share of the market. Don't be under any illusion that people pick Android because it's Android; they pick it because of price and what's pushed on them.

84. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Android phones only proliferated like they have because there were several high profile, high end Android phones that sold extremely well, starting with the T-Mobile G1, then extending to the Motorola Droid, the HTC Evo, the Droid X and the Galaxy S series. People do indeed pick Android "because it's Android;" even with iPhones and Windows Phones available on all the carriers, Android is responsible for over 50 percent of smartphone sales in the US and 80 percent of smartphone sales worldwide.

91. jroc74

Posts: 6023; Member since: Dec 30, 2010

And where were you when Win Mo, Palm and BB were the market leaders? They shoved Win Mo down folks throat before the iPhone and Android launched. Look how that turned out. Some of you forget or dont know where Android started....at the absolute bottom, a laughing stock with just 2-3 phones. At one time Android was the G1, Droid 1 and Eris...with the Nexus One being a very niche phone that wasnt really available like normal carrier phones. More phones didnt really come until 2010. 2 years and basically 3 phones to represent Android. I dont usually count the Nexus One because it was so niche.

92. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok....there were more Android phones in 2009....but Android didnt really take off until the Droid 1. The Droid 1 is where most people have the earliest memories of Android.

56. PBXtech

Posts: 1032; Member since: Oct 21, 2013

$5 per phone, hardly a deal breaker.

51. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Trolls extolling virtues of 3rd place greatness lol. Go hard guys, today's your day. By the way, thanks for coming out again for another year down there, that's got to be tough.

50. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I actually enjoyed WP. It is by far the least frustrating of all the OS's. I reluctantly switched back to Android due to the lack of apps that I needed on WP but that could all change.

68. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

The fact remain that Android is still evolving at a faster rate than WP. Android already release Android Wear API and Samsung announced the next wave of Samsung Android wear Q3 or Q4 2014. I think the MS 3 platforms WP strategy confusing. They should focus all their firing power at the full fledged windows. No one can beat them at that.

72. jroc74

Posts: 6023; Member since: Dec 30, 2010

"I reluctantly switched back to Android due to the lack of apps that I needed on WP but that could all change." That to me is an oxy moron. How can you reluctantly switch back to Android due to lack of apps on WP you need.....when you switched back because of a want, need? You switched back due to a pro Android had over WP. I can see if you reluctantly had to buy an Android phone for a relative... but this is about something you want, need. That to me is called making an informed decision, a smart decision.

80. number29

Posts: 185; Member since: Jan 25, 2013

Yeah but you need to consider the things being given up when switching from WP to Android, not just what is being gained.

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