half of U.S. consumers owned a smartphone; and, we also hit the mark where half of phone sales worldwide wereEarlier this year, we hit the point where
The data shows that 80% of young adults (age 25 to 34) and 70% of teenagers own smartphones. If someone can make a device that can bring in older users (over 55), there is still market share to be had (which is probably why Samsung is introducing "easy mode").
Android is still the leader with 53% of the U.S. smartphone market, but Android has been taking an even higher percentage of recent sales at 61%. But, the U.S. is still really a two platform region with 95% of recent sales being either Android or iOS.