Why Apple's timepiece is not called the Apple iWatch

Why Apple's timepiece is not called the Apple iWatch
When speculation first surfaced about an Apple built smartwatch, it was thought that the device would be called the Apple iWatch. In light of other products like the Apple iPhone, Apple iPad and Apple iPod, the iWatch moniker seemed to be a no brainer. Even right up to the very day that Apple first unveiled the device, it was considered a foregone conclusion that the product would be called the iWatch.

So it was a big surprise when Apple unveiled the Apple Watch last September. As it turns out, the reason why Apple could not use the iWatch name is that OMG Electronics had applied for the iWatch trademark in September 2012. The company was attempting to raise funds to produce a smartwatch on crowd funding site Indiegogo during September and October of that year. OMG was seeking to raise $100,000 and only was able to raise $1434.

In June 2007, a New York based company called M.Z. Berger & Co. filed to trademark the iWatch name, but was successfully shot down by Swiss watch maker Swatch. The latter argued that the iWatch name would cause confusion with Swatch buyers. In the EU, a firm named Probendi has owned the rights to the iWatch name since 2008. On its website, the company threatens to take legal action against any company that uses the iWatch name in the region. As it is, in Switzerland the Apple Watch name is protected by a trademark owned by Leonard Timepieces which could delay the launch of the device in that country.


So if anyone asks you why Apple did not call its smartwatch the iWatch, now you know the answer. Of course, Apple has never said whether it made a bid to buy the iWatch trademark from the current holder in each region like it did with the iPhone and iPad. With the iPhone, Apple had to make a deal with Cisco for the rights to the name. With the iPad, Cupertino accidentally had secured the rights only in Taiwan and had to pay off a company called Proview for the iPad name in mainland China.

source: CNBC

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23 Comments

1. Mxyzptlk unregistered

I like Apple Watch better.

4. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

Me too Mxy, sounds way better than iWatch. I'm ready for mine bro, impatiently waiting.

6. gaming64 unregistered

I agree. The iWatch sounds so ridiculous.

11. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

iWatch as they strap it on to test it out.

17. engineer-1701d unregistered

Also again apple tried to use a name but the time they checked to see if it was available

10. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Of course, it could be called the "Apple WristTimethingamajig" and you'll still say it's a great name...

15. engineer-1701d unregistered

The I stands for Internet and since the watch does not have an Internet browser is not an I watch just like the ipod was not really a "i" pod

2. Neros

Posts: 1016; Member since: Dec 19, 2014

Crazy. Why bother wasting hundreds of millions to buy a stupid name when they can sell the product with their current name? Gotta say all this patnet/trademark bullcrap is getting slowly out of control.

3. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

I don't get why this is part of the article. I'd like to know if you'll write an article about why Apple didn't name Contacts as iContacts, Retina Display as iRetina, TrueTone as iTrueTone, App Store as iApps, Settings as iSettings, etc, Samsung not naming the S6 Edge as S Edge, etc. Of course, they used the name "iPhone", which was patented by a Brazilian company, but they decided not to call the watch the iWatch. Pointless article, TBH.

5. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

Why even bother clicking the article to post something like that? Was it really pointless to you?

7. gaming64 unregistered

Dude, dont feed the trolls. His comment is dumb and pointless. They hate us cause they anus.

8. jellmoo

Posts: 2623; Member since: Oct 31, 2011

I disagree. I was curious as to why they went with the name Apple Watch instead of iWatch. Now I know.

9. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Basically this article is made to answer some peoples question why this watch by apple wasn't named iWatch simple as that.

12. ThePython

Posts: 902; Member since: May 08, 2013

I guess "Apple Watch" instead of just "iWatch" strengthens the brand name more than just a single "i".

13. kevin91202

Posts: 642; Member since: Jun 08, 2014

"With the iPad, Cupertino accidentally had secured the rights only in Taiwan..." -PA (Alan F.) Who or what is Cupertino? Where does this company exist? What does it do? What products does it sell? I thought Apple had the rights to the iPad trademark. Rather, it appears from this poorly-written article that an entity named Cupertino owns the rights to the iPad name. /s

22. LordCaedus

Posts: 85; Member since: Nov 01, 2013

I know. I will never understand why they refer to Apple by the city their headquarters is in. You don't hear people referring to Best Buy as Richfield or Target as Minneapolis. Why do it with Apple?

14. kendog

Posts: 4; Member since: Nov 08, 2014

I thought that apple had named the watch 'Apple Watch', because with the addition of the 'i' it would have made the device seem more technical and less of a fashion device which Apple was striving for.

16. E.N.

Posts: 2610; Member since: Jan 25, 2009

That's exactly what I was thinking. Maybe they named it the Apple Watch because that's what they wanted to call it...

18. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

iwatch or Apple watch it does not matter, it is still crap!

19. Jamoga

Posts: 187; Member since: Dec 17, 2014

some people value what they have. crap is only filled in your he*d.

20. gaming64 unregistered

I dont see any crap on the Apple Watch. I can only see the crap that you're crapping right now

21. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Sure that's why most reviews of this watch are not so positive! And that is the fact, but fanboys are blinded by the rotten apple!

23. darkkjedii

Posts: 31307; Member since: Feb 05, 2011

Time for some new material. "The rotten Apple", is well....rotten.

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