White House upset with Samsung as president appears to promote the brand

White House upset with Samsung as president appears to promote the brand
Yesterday, we told you all about the selfie that Boston Red Sox star David Ortiz took with the president. While the President of the United States is not supposed to be involved in promoting  products, the selfie with Ortiz and Obama was later retweeted around the world by Samsung, making it appear as though the president was promoting the Korean manufacturer. "As a rule the White House objects to attempts to use the president's likeness for commercial purposes," White House Press Secretary Jay Carney said. "And we certainly object in this case."

What the president and his handlers did not know, was that the very day before Ortiz snapped the picture, the slugger had signed a deal with Samsung to endorse its phones. Like Ellen Degeneres before him, Ortiz was handed a Samsung Galaxy Note 3 and was given a quick tutorial on how to take selfies with the phablet. For its part, Samsung clammed up on Thursday. Press Secretary Carney did not mention whether White House attorneys have been in touch with Samsung about ceasing its use of the picture.


Unlike Ellen's selfie, which became a huge media event, and gave Samsung more promotion for the Samsung Galaxy Note 3 than it could have ever dreamed of receiving, Ortiz' selfie has not received the same attention. In fact, Ted Marzilli, CEO of YouGov's BrandIndex, says that 24 hours after the event, there has been no movement in the perception of Samsung's brand.

source: WSJ

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92 Comments

1. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

"Unlike Ellen's selfie, ..." Well. People care more about entertainment than politics. It's that simple.

70. downphoenix

Posts: 3165; Member since: Jun 19, 2010

not just that, but the Ellen selfie was taken during an awards show that has millions and millions of people watching. The Ortiz/Obama selfie seems to be a lot more low key in comparison.

91. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

True that.

92. skyline88

Posts: 697; Member since: Jul 15, 2013

as if your country's politic is not a sort of entertainment.

2. The13thKing

Posts: 849; Member since: Feb 26, 2014

Lol i love when samsung does theses things, it fires haters up :P

4. hboy857

Posts: 367; Member since: Jun 03, 2013

How much samsung is paying you?

5. chocowii

Posts: 478; Member since: Jan 30, 2014

If only he used an iPhone the story would be different.

15. The13thKing

Posts: 849; Member since: Feb 26, 2014

Lol yeah, it's a normal thing that celebreties use an iPhone, but when it's a Samsung it gets all haters fired up.

6. pwnarena

Posts: 1129; Member since: Feb 15, 2013

interestingly, the13thking always preempts "haters' comments." so what does that make him? a haters' hater? doesn't that compound his "haterness" factor?

23. Whopyourass unregistered

Why are there always the same people liking your posts? Clones? LOL.

27. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Haters over react. That's entertainment.

41. apple4never

Posts: 1064; Member since: May 08, 2013

how do you check who favourites stuff?

56. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

But its wrong, white house should be angry to use its supreme resident for marketing purpose

3. ryq24

Posts: 874; Member since: Oct 17, 2011

Few people in the world knows who this Ortiz guy that's why no one bothered to re tweet the picture. Still, that's a low blow from Samsung!

33. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

How about obama then???

8. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Is it that difficult to take a selfie, that people need a tutorial for that especially with samsung's great camera app.

11. The13thKing

Posts: 849; Member since: Feb 26, 2014

Nahh, it's usually for people who are terrible in terms of technology.

13. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Haha they better buy a dumb phone. I suggest a ifruit phone. For dummies.

29. reckless562

Posts: 1153; Member since: Sep 09, 2013

u said it brother

19. galanoth

Posts: 428; Member since: Nov 26, 2011

You can't even see the phone. People just love to hate on Samsung.

20. wolfsaviorzx unregistered

It should be about Operation Systems, not manufacturers. Android and Windows Phone > IOS

30. reckless562

Posts: 1153; Member since: Sep 09, 2013

true!

55. marlboro

Posts: 94; Member since: Mar 27, 2014

opinionated... definitely not an ios user!

25. ThinkingBrian

Posts: 5; Member since: Nov 15, 2013

So what, Samsung retweets a selfie that was taken with one of there Smartphones, its not like they are using it in a commercial or campaign. As far as I'm concerned, the White House and some others are making a big deal over nothing. No one had any idea including the Boston Red Sox slugger David Ortiz himself that he would actually get a selfie with the President of the United States. It seems to me that the White House and others are just mad because he used a Samsung Galaxy Note 3 instead of an Apple iPhone. If it was an iPhone and Apple retweeted it, no one including the White House would care.

53. bucky

Posts: 3774; Member since: Sep 30, 2009

That's because samsung always pays for these things to be used and then deny it afterwards.

31. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Another un American act by our beloved president.

43. Whateverman

Posts: 3295; Member since: May 17, 2009

Just stop, please.

32. frickbot

Posts: 21; Member since: Mar 15, 2014

Wait... Is this a big deal because the phone was used as a camera?

42. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Not a huge fan if this "selfie marketing" stuff.

44. networkdood

Posts: 6330; Member since: Mar 31, 2010

White House is mad over this, and yet the government is nothing but a Corporatocracy now...oh the irony....

* Some comments have been hidden, because they don't meet the discussions rules.

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