What should LG focus on most with its next flagship?

What should LG focus on most with its next flagship?
While we've always had a soft spot for LG devices, the reality of today is that Samsung's crosstown rival has been struggling to turn a decent profit for a while now. Sure, 2014 saw LG earn something on the side, but the company's latest earnings report for the fourth quarter paints a grimmer picture: LG sold 2% fewer devices compared to a year ago and is now unprofitable. While this isn't a massive drop, it is, unfortunately, an indication that LG's future in mobile is currently in question. At least for pessimists. 

So what does it mean when a company like LG consistently releases devices to wide critical acclaim, but its bank account is leaking? The truth is that any number of things can and have contributed to this, including stuff on the back-end, such as supply chain troubles and insufficient marketing. Whatever the reason, with LG still relatively healthy, we'll hold off from (likely) premature analyses. What we could do in the meantime, however, is ask your opinion. 

So, what do you think LG should laser focus on next? Fancier design? Better processing power? Stereo speakers? Or on seriously improving the longevity of its flagship? Let us know!

What should LG focus on most with its next flagship?

Processing power
Battery life



1. WeezyF

Posts: 155; Member since: Jul 09, 2015

havnt used an lg since the nexus 4.. the battery life is that bad?

9. maxha97

Posts: 100; Member since: Aug 28, 2012

V10 is battery junk.....

17. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Since the nexus 4, most of the reviewers gave bad review about the battery but I have used none except for Optimus Black(of course it's old)...which also had a poor battery life. So I obviously choose battery.

30. seret6

Posts: 279; Member since: Aug 14, 2013

I say bring 4k display :)

31. redmd

Posts: 1949; Member since: Oct 26, 2011

And 3 hours SOT?

2. 27satz

Posts: 158; Member since: Apr 28, 2014

Design is something LG must focus on. Galaxy S6 & G4 had very similar hardware but end of the day Design won!

3. GMS85

Posts: 217; Member since: Sep 26, 2012


23. Blest42188

Posts: 55; Member since: Aug 05, 2015

What type of audio are you talking about? Unless you mean the LG5 needs terrific audio like the v10 idk where you coming from

4. Lycan155

Posts: 254; Member since: Nov 24, 2013

Their messy UI

28. AndroidBoy21

Posts: 72; Member since: Dec 29, 2015

I think the ui too should improved. I Like their their ui now I just think something is missing. Mmmmm.....

5. celinedion

Posts: 44; Member since: Jan 19, 2016

No ads promotion?

6. willzzz

Posts: 36; Member since: May 27, 2015

Just make a true successor to the G2.

8. shnibz

Posts: 517; Member since: Sep 18, 2011


24. wargreymon

Posts: 764; Member since: Nov 05, 2013

That would be focus on battery. That is the only thing lacking since G2 really.

25. Cyberthing

Posts: 127; Member since: Nov 18, 2014

I strongly agree. I don't even think the Nexus 5X was a true successor to the Nexus 5 as some suggested it was.

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I have to give it to LG. Still paying PA for advertisements, editorials, surveys(whether sometimes noted or not on the article) despite them being critized and given very unfair reviews on their phones


Posts: 334; Member since: Mar 24, 2015

Their clunky and cluttered ui is a must.

11. johanbiff

Posts: 415; Member since: Mar 31, 2015

Horrible UI, other then that I think it`s a good phone

32. andynaija

Posts: 1265; Member since: Sep 08, 2012


14. nebula

Posts: 1009; Member since: Feb 20, 2015


15. Shocky unregistered

They need to focus on everything, they can't compete if they drop the ball in any of the highlighted areas. However I would say what's letting them down the most would be the interface, design, build quality and quirks with the camera software, specifically well in automatic. Battery life as well, but that was mostly due to Qualcomm, SN820 hopefully won't have that problem.

16. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

They should work on having a good compact version. I really like my LG G2 but I don't want to upgrade to a 5.5" phone. Just give me the same body with a Snapdragon 820 and 3GB ram. I don't even need a screen or battery upgrade.

20. Planterz

Posts: 2120; Member since: Apr 30, 2012

I wish every company would follow Sony in having a proper "compact" model rather than a BS "mini". Samsung kinda gets away with it because the S6 isn't huge, it's merely "large". 4.5-5" with the same processor and RAM as the flagship.

18. Symon_Fleece

Posts: 351; Member since: May 30, 2014

Obviously, the battery life. Their battery life sucks since G3, eventhough they have a huge battery capacity. I don't know why they can't optimize their battery life like in the G2. Next, the UI. The UI It's not laggy as before and it runs smoothly but, the squarish icons is quite ugly. Other than that, nothing to change. Rear buttons are awesome and unique!

19. Planterz

Posts: 2120; Member since: Apr 30, 2012

Hopefully the SD820 fixes both issues of being underpowered and having crappy battery life. That leaves the cartoonish, cluttered UI.

21. phljcnth

Posts: 560; Member since: Apr 30, 2012

I think they tried too hard setting their software and design apart from the competition that they failed to bring sophistication in the process. Their flagships never made an appeal to me.

22. jellmoo

Posts: 2660; Member since: Oct 31, 2011

There isn't any 1 thing. They need to simply look at small improvements across the board in order to tighten up the user experience. Their UI needs to be streamlined and made more accessible. Their design needs to be made more attractive at the high end. Their battery life needs to be at least as good as the competition. It's not about reinventing the wheel for LG, they have the individual components. They just need to tweak everything to make something that truly seems premium.

26. tyger11

Posts: 297; Member since: Oct 29, 2012

5" OLED version of the V10 with SD820, wireless charging, and stock Android = done! Is that so hard?

27. ChaoticRage

Posts: 154; Member since: Jan 15, 2016

Battery life foremost and the hardware issues that plague the G4.

29. natypes

Posts: 1110; Member since: Feb 02, 2015

Obvious a lot of different opinions here. They HAVE to offer the same performance Samsung does, but with their own flair. They're trying too hard to be different. They design and interface is different, that's enough. LG makes a decent, good looking phone. They just have to step it up a tiny bit. I had the G2 and loved it.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless