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What should LG focus on most with its next flagship?

Posted: , by Chris P.

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What should LG focus on most with its next flagship?
While we've always had a soft spot for LG devices, the reality of today is that Samsung's crosstown rival has been struggling to turn a decent profit for a while now. Sure, 2014 saw LG earn something on the side, but the company's latest earnings report for the fourth quarter paints a grimmer picture: LG sold 2% fewer devices compared to a year ago and is now unprofitable. While this isn't a massive drop, it is, unfortunately, an indication that LG's future in mobile is currently in question. At least for pessimists. 

So what does it mean when a company like LG consistently releases devices to wide critical acclaim, but its bank account is leaking? The truth is that any number of things can and have contributed to this, including stuff on the back-end, such as supply chain troubles and insufficient marketing. Whatever the reason, with LG still relatively healthy, we'll hold off from (likely) premature analyses. What we could do in the meantime, however, is ask your opinion. 

So, what do you think LG should laser focus on next? Fancier design? Better processing power? Stereo speakers? Or on seriously improving the longevity of its flagship? Let us know!

Phonearena polls
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What should LG focus on most with its next flagship?
Design 20.6% (266 votes) (266 votes)
Display 2.87% (37 votes) (37 votes)
Interface 18.75% (242 votes) (242 votes)
Processing power 5.96% (77 votes) (77 votes)
Storage 0.39% (5 votes) (5 votes)
Camera 5.89% (76 votes) (76 votes)
Audio 3.95% (51 votes) (51 votes)
Battery life 41.6% (537 votes) (537 votes)

1291 votes

  • Options

posted on 26 Jan 2016, 07:13 2

1. WeezyF (Posts: 155; Member since: 09 Jul 2015)

havnt used an lg since the nexus 4.. the battery life is that bad?

posted on 26 Jan 2016, 07:55 3

9. maxha97 (Posts: 96; Member since: 28 Aug 2012)

V10 is battery junk.....

posted on 26 Jan 2016, 08:27

17. Nathan_ingx (Posts: 4280; Member since: 07 Mar 2012)

Since the nexus 4, most of the reviewers gave bad review about the battery but I have used none except for Optimus Black(of course it's old)...which also had a poor battery life. So I obviously choose battery.

posted on 26 Jan 2016, 12:59

30. seret6 (Posts: 205; Member since: 14 Aug 2013)

I say bring 4k display :)

posted on 26 Jan 2016, 15:58 1

31. redmd (Posts: 1351; Member since: 26 Oct 2011)

And 3 hours SOT?

posted on 26 Jan 2016, 07:14

2. 27satz (Posts: 148; Member since: 28 Apr 2014)

Design is something LG must focus on. Galaxy S6 & G4 had very similar hardware but end of the day Design won!

posted on 26 Jan 2016, 07:21

3. GMS85 (Posts: 215; Member since: 26 Sep 2012)


posted on 26 Jan 2016, 09:46 1

23. Blest42188 (Posts: 54; Member since: 05 Aug 2015)

What type of audio are you talking about? Unless you mean the LG5 needs terrific audio like the v10 idk where you coming from

posted on 26 Jan 2016, 07:24

4. Lycan155 (Posts: 254; Member since: 24 Nov 2013)

Their messy UI

posted on 26 Jan 2016, 11:49

28. AndroidBoy21 (Posts: 72; Member since: 29 Dec 2015)

I think the ui too should improved.
I Like their their ui now I just think something is missing.

posted on 26 Jan 2016, 07:30

5. celinedion (Posts: 44; Member since: 19 Jan 2016)

No ads promotion?

posted on 26 Jan 2016, 07:32 6

6. willzzz (Posts: 36; Member since: 27 May 2015)

Just make a true successor to the G2.

posted on 26 Jan 2016, 07:52

8. shnibz (Posts: 385; Member since: 18 Sep 2011)


posted on 26 Jan 2016, 10:25

24. wargreymon (Posts: 759; Member since: 05 Nov 2013)

That would be focus on battery. That is the only thing lacking since G2 really.

posted on 26 Jan 2016, 11:21

25. Cyberthing (Posts: 127; Member since: 18 Nov 2014)

I strongly agree. I don't even think the Nexus 5X was a true successor to the Nexus 5 as some suggested it was.

posted on 26 Jan 2016, 07:34 1

7. tiara6918 (Posts: 2110; Member since: 26 Apr 2012)

I have to give it to LG. Still paying PA for advertisements, editorials, surveys(whether sometimes noted or not on the article) despite them being critized and given very unfair reviews on their phones

posted on 26 Jan 2016, 07:57 5

10. BLSEOTB (Posts: 334; Member since: 24 Mar 2015)

Their clunky and cluttered ui is a must.

posted on 26 Jan 2016, 08:05 2

11. johanbiff (Posts: 411; Member since: 31 Mar 2015)

Horrible UI, other then that I think it`s a good phone

posted on 26 Jan 2016, 17:34

32. andynaija (Posts: 964; Member since: 08 Sep 2012)


posted on 26 Jan 2016, 08:13

14. nebula (Posts: 881; Member since: 20 Feb 2015)


posted on 26 Jan 2016, 08:22 1

15. Shocky (unregistered)

They need to focus on everything, they can't compete if they drop the ball in any of the highlighted areas.

However I would say what's letting them down the most would be the interface, design, build quality and quirks with the camera software, specifically well in automatic.

Battery life as well, but that was mostly due to Qualcomm, SN820 hopefully won't have that problem.

posted on 26 Jan 2016, 08:24 1

16. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)

They should work on having a good compact version. I really like my LG G2 but I don't want to upgrade to a 5.5" phone. Just give me the same body with a Snapdragon 820 and 3GB ram. I don't even need a screen or battery upgrade.

posted on 26 Jan 2016, 09:19 1

20. Planterz (Posts: 2110; Member since: 30 Apr 2012)

I wish every company would follow Sony in having a proper "compact" model rather than a BS "mini". Samsung kinda gets away with it because the S6 isn't huge, it's merely "large". 4.5-5" with the same processor and RAM as the flagship.

posted on 26 Jan 2016, 08:48

18. Symon_Fleece (Posts: 348; Member since: 30 May 2014)

Obviously, the battery life. Their battery life sucks since G3, eventhough they have a huge battery capacity. I don't know why they can't optimize their battery life like in the G2. Next, the UI. The UI It's not laggy as before and it runs smoothly but, the squarish icons is quite ugly. Other than that, nothing to change. Rear buttons are awesome and unique!

posted on 26 Jan 2016, 09:17 1

19. Planterz (Posts: 2110; Member since: 30 Apr 2012)

Hopefully the SD820 fixes both issues of being underpowered and having crappy battery life. That leaves the cartoonish, cluttered UI.

posted on 26 Jan 2016, 09:27

21. phljcnth (Posts: 496; Member since: 30 Apr 2012)

I think they tried too hard setting their software and design apart from the competition that they failed to bring sophistication in the process. Their flagships never made an appeal to me.

posted on 26 Jan 2016, 09:30

22. jellmoo (Posts: 1973; Member since: 31 Oct 2011)

There isn't any 1 thing. They need to simply look at small improvements across the board in order to tighten up the user experience. Their UI needs to be streamlined and made more accessible. Their design needs to be made more attractive at the high end. Their battery life needs to be at least as good as the competition. It's not about reinventing the wheel for LG, they have the individual components. They just need to tweak everything to make something that truly seems premium.

posted on 26 Jan 2016, 11:30

26. tyger11 (Posts: 193; Member since: 29 Oct 2012)

5" OLED version of the V10 with SD820, wireless charging, and stock Android = done! Is that so hard?

posted on 26 Jan 2016, 11:30

27. ChaoticRage (Posts: 62; Member since: 15 Jan 2016)

Battery life foremost and the hardware issues that plague the G4.

posted on 26 Jan 2016, 11:54

29. natypes (Posts: 1104; Member since: 02 Feb 2015)

Obvious a lot of different opinions here. They HAVE to offer the same performance Samsung does, but with their own flair. They're trying too hard to be different. They design and interface is different, that's enough. LG makes a decent, good looking phone. They just have to step it up a tiny bit. I had the G2 and loved it.

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