LG will launch two flagship smartphones this year following an unprofitable 2015


Although it consistently launches some of the best smartphones in the industry, it looks like LG's mobile division is having problems with improving shipment figures and maintaining profitability. Earlier today, the company posted its Q4 earnings report, revealing the full numbers and also sharing some insight on how it plans to tackle these problems looking forward.

During the fourth quarter of the last year, LG was able to ship 15.3 million smartphones, a 2% improvement compared to the previous quarter, but a 2% decline compared to Q4 2014. Throughout 2015, LG shipped 59.7 million smartphones, 0.5 million more than the year before. Despite this minor improvement, however, the company has fallen just shy of breaking even in 2015 as far as its profits are concerned. In 2014, the company recorded a small, but existing profit.

As far as the US smartphone market is concerned, LG recorded a 13% QoQ improvement in terms of shipped units during Q4 2015, a feat that's likely to be attributed to the moderate commercial success of the LG V10.

Acknowledging that these numbers could be much improved, LG says that it plans to introduce two new flagship smartphones in 2016. One of these phones will be the upcoming LG G5, a handset that's said to be unveiled late next month at MWC 2016 in Barcelona. 

Rumors and leaks claim that the LG G5 come with premium features such as metallic design, a dual camera on the back, and a Qualcomm Snapdragon 820 chipset. The current-gen LG G4 features a plastic body and a sub-premium Qualcomm Snapdragon 808 chipset.

As far as LG's second flagship smartphone for the year goes, we're left completely in the dark for the time being. Previous rumors argued that the manufacturer plans to eventually launch a successor to the LG V10 later in the year, but we don't have any conclusive evidence to back this notion up. 

Before we leave you to read LG's full financial report for Q4 2015, we'd like to mention that other big players in the smartphone industry are accustomed to the notion of launching two flagships per year. Samsung, which is LG's crosstown (and much more successful) rival has two flagship series, the Galaxy S and the Galaxy Note while Sony has made a habit out of launching two Sony Xperia Z handsets per year.

source: LG

Related phones

G4
  • Display 5.5" 1440 x 2560 pixels
  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(18.5h talk time)
V10
  • Display 5.7" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(12h 3G talk time)

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15 Comments

1. TyrionLannister unregistered

They need to make different sized phones. There's no 'one size fits all'. If you look at sales, iPhone normal variant outsells the plus one and galaxy S series outsells note series. Also xperia Z compact phones are much more appreciated than the regular ones. After all this making all of your phones start at phablet size was a huge mistake from LG. They need to make one 4.5-4.7" variant, a 5-5.2" variant and one like the G3/G4 i.e. 5.5"+. They struck a homerun with the G2. I have no idea why they tried to re invent the wheel and ultimately worsen the experience.

3. Jango

Posts: 376; Member since: Oct 24, 2014

I think they lost focus after they did the awesome G2. That was a helluva phone. Still beautiful today.

6. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Yes it was and awesome battery life too.

4. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Yup, phablets are popular with tech types but the majority of the general public prefer devices they can easily use in one hand, put in pocket etc. It's surprising that LG lost sight of this...

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

You know what they said, when you enter Android, there's no turning back, so does the profits Unless you are Chinese of course.

5. GreenMan

Posts: 2698; Member since: Nov 09, 2015

They should make a flip phone...! You know, for the Hipsters among us!

7. BradyCrack

Posts: 835; Member since: Dec 29, 2015

With A leather casing?

8. manojmcn

Posts: 634; Member since: Jul 16, 2015

The G5 will have a secondary screen at the top, like the V10. Hence however good it may be, the v10 sales is going to be affected. The LG doesn't have any unique features to have loyal customers; an LG customer can merely throw away his lg phone and buy any android and will not miss any feature or service.

12. Sprissy

Posts: 193; Member since: Feb 11, 2012

I have to disagree with your saying that LG doesn't have any unique features. First of all they still have a removable battery, if they keep this feature it makes the very unique since others are doing away with it. What they need to concentrate on is making the battery last longer, processing power and design, and I would keep the back button because once you get use to it, it is much better then side buttons, my opinion but that's how I see it.

9. nebula

Posts: 1009; Member since: Feb 20, 2015

Though G4 was improvement over previous phones in terms of design it still felt unfulfilled potential. Leather is fine but it also proved to be unpractical. It reminds me of a wallet though. Second thing is quality over quantity. LG is getting there but they need to know they are not Xiaomi not Asus not Meizu and they cannot compete in price war like those mentioned and alike . Those new OEM's are getting better and better so the LG has to do same. Sort out your inconsistent software UI which is still ugly and unappealing. The next war will be software, reliability overall and consistency. Also make your phones smaller. That is mistake so many manufacturers do. And thanks God many realize you can't push flagships to only phablet market. LG V 10 is good example. Samsung revised they strategy and they stopped blowing up phone size they simply invented Note and bigger phones aka phablets while S series is reasonable 5.1-5.2". Consistency, readability , decent design, size and very important post purchase costumer experience. Also don't forget quality over quantity. So many OEM's almost in panic making zillion version of phones as if they have last chance to prove to be profitable. Less is more. That's one of the reasons why Apple thriving .

10. ibend

Posts: 6747; Member since: Sep 30, 2014

no wonder about that :-/ G Flex 2 suffer from SD810 overheat (and pricedropped to bottom of mid-ranger price now) G4 didnt have flagship processor and have terrible battery life but at least V10 is a solid mid-ranger

15. JunBringer

Posts: 138; Member since: Oct 01, 2012

I think the processor is the only thing that makes the v10 mid-range. Everything else is great.

11. Lycan155

Posts: 254; Member since: Nov 24, 2013

Make 4.8 g5 and a 5.5 g5

13. gersont1000

Posts: 473; Member since: Mar 13, 2012

Make a 4.7", 5.1" and 5.5" phone, all with the same premium specs and same design. That way you have a phone for all tastes and you also save on development costs because you don't have to design three phones. You just have to figure out how to fit the components into the three different spaces available. It could be G5S, G5M and G5L. Besides those they can also make a $150 4.5" entry-level small phone and a $250-300 4.8" mid-tier phone. Just make sure not to lose the removable battery and memory card slots.

14. gersont1000

Posts: 473; Member since: Mar 13, 2012

Maybe just put FullHD on the G5S and QuadHD on the other two, and for the cheap ones make it 720 and 540 resolution. Of course the G5s should have "premium" design, but this does not mean putting glass on it. I will never understand why people think having glass all over a phone makes it premium. That just makes it fragile. I'll take a well built plastic phone like the G4 over a glass backed design any day (although in the end it doesn't even matter because most put their phones in a case anyway, like my beloved ex, the Z3 lol).

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