LG will launch two flagship smartphones this year following an unprofitable 2015
During the fourth quarter of the last year, LG was able to ship 15.3 million smartphones, a 2% improvement compared to the previous quarter, but a 2% decline compared to Q4 2014. Throughout 2015, LG shipped 59.7 million smartphones, 0.5 million more than the year before. Despite this minor improvement, however, the company has fallen just shy of breaking even in 2015 as far as its profits are concerned. In 2014, the company recorded a small, but existing profit.
As far as the US smartphone market is concerned, LG recorded a 13% QoQ improvement in terms of shipped units during Q4 2015, a feat that's likely to be attributed to the moderate commercial success of the LG V10.
Acknowledging that these numbers could be much improved, LG says that it plans to introduce two new flagship smartphones in 2016. One of these phones will be the upcoming LG G5, a handset that's said to be unveiled late next month at MWC 2016 in Barcelona.
Before we leave you to read LG's full financial report for Q4 2015, we'd like to mention that other big players in the smartphone industry are accustomed to the notion of launching two flagships per year. Samsung, which is LG's crosstown (and much more successful) rival has two flagship series, the Galaxy S and the Galaxy Note while Sony has made a habit out of launching two Sony Xperia Z handsets per year.