Watch every Apple iPhone ad from the first "Hello"

Watch every Apple iPhone ad from the first
For many, it was a life changing event. The date was March 2nd, 2007 and during the telecast of the Academy Awards, a new ad was played. It was 30 seconds of scenes from television and the movies and all had one thing in common. A star of the screen or boob tube was answering a landline with the universal greeting, "Hello." The list of actors was impressive ranging from Lucille Ball to Robert Redford to that underrated star Barney Rubble ("Barney Rubble. What an actor!"). And there it was, for many it was their first look at the Apple iPhone, in effect, saying "Hello" to the world. AdWeek put together a few web pages consisting of every single ad for Apple's touchscreen device. Some are more historic than others, which we are more than happy to point out to you.

Some of the more famous early ads showed how intuitive the iPhone is and how useful a tool it could be. One ad from 2007 shows someone watching "Pirates of the Caribbean" when they get a hunger for Calamari. Back in 2007 it was not as commonplace as it is now, but the ad showed how quickly and easily a restaurant's number can be found and dialed using the Apple iPhone. There might have been two more important early ads that stick out. There was the one that debuted on July 2nd 2007 which showed that the mobile Safari browser on the iPhone delivered the real internet to users, not a "watered down" version of it. That image of the full New York Times rendering on the Apple iPhone screen made the Times site a benchmark test for mobile browsers for years to come. The irony here, of course, is that without supporting flash, the mobile Safari browser did not bring the full desktop version of the web to Apple's smartphone and the lack of flash did indeed water down the internet. The second important ad from the first batch is the one from Novermber 1st, 2007 that showed how YouTube works on the Apple iPhone."Maybe the biggest surprise," says the announcer, "is finding YouTube on your phone." Today, the bigger surprise is finding a smartphone without a YouTube client.

The next Apple iPhone launch brought 3G to the phone and speed was the buzzword for the Apple iPhone 3G. And thanks to an ad featuring the app, Urbanspoon became a household name to help users decide where to eat. For many, this was the first time they had seen an app in action. But Apple would soon coin a phrase that became almost as famous as "Where's the Beef?". The first half of 2009 sees the airwaves filed with the saying, "There's an app for that,'' an invention from Apple's ad agency TBWA.

The Apple iPhone 3GS is launched in the middle of 2009 and the new video capture feature allows Cupertino to play catch up with mere feature phones. Still, it became part of Apple's advertising. And then Apple launched the Apple iPhone 4 with a totally redesigned body and the native video chat app, Face Time. And as the calendar turned over to 2011, it was time for another strong tag line from TBWA. "If you don't have an iPhone..."

October 2011 sees the release of the Apple iPhone 4S and the launch of Apple's new voice-activated personal assistant Siri, who becomes the star of a few iPhone ads. And that takes us totally up-to-date. A lot has changed over the 4 1/2 years since the first Apple iPhone was launched, not only to the device, but to the industry in general. In fact, by viewing these ads in order, you can get a good idea of how the smartphone industry has evolved since the launch of the first Apple iPhone in 2007.

If you want to view all 84 ads, visit the sourcelink.

source: AdWeek via RedmondPie



1. ZayZay

Posts: 571; Member since: Feb 26, 2011

Was this neccessary?

2. quakan

Posts: 1418; Member since: Mar 02, 2011

I guess this is news...*shrugs shoulders*


Posts: 2315; Member since: Jul 30, 2011

My life is precious, I can't spare the 00:06:05 minutes to watch the iHistory of the tragedy known as iPhone in the above 12 videos. I'll just stick to my beliefs that have already been confirmed: iPhone sucks; Steve Bjobz was an iThief; iPhone owners are mindless iShē€p or iGirls; turn the phone upside down and face north-by-northwest for better reception; carry Duct Tape in your Emergency Kit at all times.

5. Lucas777

Posts: 2137; Member since: Jan 06, 2011

but you can spare enough time to mindlessly use 35 gb of data and enough time to add up the times and write your comment? get some real reasons to hate on the iphone and not represent a trashy android fan…

4. aar0983

Posts: 51; Member since: Sep 26, 2011

the miami heat beat the crap out of the knicks!!!!! just throwing that out there since it seems like there are no more news for the day

6. biophone

Posts: 1994; Member since: Jun 15, 2011

I love watching old apple ads.

7. codymws

Posts: 237; Member since: Jun 17, 2010

You guys should make a list of all the official Windows Phone ads. Those ones are funny.

8. cellphonator

Posts: 298; Member since: Oct 29, 2011

Old Apple ads are nice but, WHY this should be in the "Phone News, Reviews and Specs" section?

9. snowgator

Posts: 3621; Member since: Jan 19, 2011

Old Apple iPhone commercials..... Zzzzzzzzz. Put all the "Lite Beer From Miller" commercials with Rodney Dangerfield, Bubba Smith, Bob Ueker and the gang..... Now THAT'S a good time.

10. gkquiambao

Posts: 62; Member since: Nov 23, 2011

Is there really no other news other than this?

11. xiobnb

Posts: 74; Member since: Nov 11, 2011

from these ads we can tell that the iphone hasnt changed that much

12. Carlitos

Posts: 673; Member since: Oct 23, 2011

Guys don't be hating sure there is lots to hate or dislike about the iphone,(and no I don't own one or ever have, I actually own an Atrix 4g and it is still just as fast as the iphone 4s) but if it wasn't for them us android users wouldn't see all these great android phones. Dual core phones, quad cores, 3D phones etc.

14. cellphonator

Posts: 298; Member since: Oct 29, 2011

I don't hate Apple, I'm very neutral I appreciate the user friendly iOS and the multitude of different features of Android, but this looks almost a paid ad right in the middle of a review area.

15. greathero1

Posts: 584; Member since: Jun 13, 2008

Phonearena knows exactly what they are doing with this. In 3 days, this thread will have over 200 messages. Apple threads get them hits. Hell, the Android boys comment more in Apple threads than they do in Android related threads.

16. cellphonator

Posts: 298; Member since: Oct 29, 2011


13. Whateverman

Posts: 3295; Member since: May 17, 2009

I bought a DVR...specifically for the purpose of avoiding commercials! And no...I wouldn't watch them if they were Android commercials either.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.