Watch a $1,300 sapphire Apple Watch Series 3 get scratched on camera


YouTuber Zack Nelson, better known as JerryRigEverything, is our usual go-to for phone torture these days, having exerted his tasking scratch, burn, and bend tests on many a contemporary smartphone, but those are not the only gadgets that receive this often-sadistic treatment.

A $1,300 Series 3 Apple Watch Edition is the latest and quite possibly the costliest gadget to get scratched in front of JerryRigEverything's camera, and this scratch test is particularly interesting due to the sapphire display and ceramic case of the wearable which exude premium. Not only does Zack scratch Apple's pricey smartwatch, but also does the same to his own $300 Tissot timepiece, which is a regular mechanical watch that also employs sapphire in its build.

So, what's the outcome? We wouldn't want to spoil the video for you, but we'd just say that as per the tests, Apple is likely using sapphire glass with certain imperfections that prevent itr from showing its true potential, which is a shame given the rather high price of admission.


source: @JerryRigEverything

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18 Comments

1. theunspoken

Posts: 310; Member since: Jul 06, 2017

Lol!!!! This is called cheating the customers.

3. gigicoaste

Posts: 456; Member since: Feb 21, 2016

There is no cheating, they put the sapphire. That is really bad quality.. it's a different story! :)) People should always do their research before buying something and also they should stop encouraging companies in selling overpriced low quality products. A "fan base" will always harm the market allowing overpriced products at questionable quality, no matter the name of the company. But we also know that fan base most of the time are build up on the company's money, so is a vicious circle for real end user.. unfortunately.

4. slannmage

Posts: 289; Member since: Mar 26, 2013

No it’s probably a Sapphire combo that is more resistant to drops and impacts.

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Like the sapphire combo on 8plus camera lens that gets cracked from a simple pocket drop? Nope. Its apple cutting corners.

10. gigicoaste

Posts: 456; Member since: Feb 21, 2016

no.. it's just lest sapphire in composition of screen protector. As is in all Apple sapphire products.. less sapphire.. I guess is a proprietary sapphire..

8. theunspoken

Posts: 310; Member since: Jul 06, 2017

according to you the fan base is allowing the company to cheat the customers.

9. gigicoaste

Posts: 456; Member since: Feb 21, 2016

yes! exactly what I meant. Because the fan base is almost blindly accepting any device without being more reserved. Means they trust the company too much! "Sapphire on the screen!!" you believe that 90% of the customers are buying the watch for it's sapphire, they know that it's scratching at the same level as a gorilla glass 5? Same most of the brands on the market!

12. imran86

Posts: 208; Member since: Sep 14, 2012

So what is Apple actually giving for the extra 1000 bucks? Someone please enlighten me.

15. MrShazam

Posts: 987; Member since: Jun 22, 2017

You get an extraordinary red dot on the digital crown.

17. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

I’ll stick with my saphire Movado at half the price.

18. Brewski

Posts: 697; Member since: Jun 05, 2012

No, this isn't cheating the customers. "The rubber seems to be legit".

2. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I watched this yesterday...and I'm more worried for the Tissot than the apple watch.

6. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I was cringing when he scratched the gorgeous Tissot. Love analog watches and that's one quality beautiful watch.

11. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I know right! That yellow to black accent is gorgeous. Can't say much about the strap though.

7. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

- 1300$ watch with low quality sapphire that gets scratched almost as easily as a 30$ analog watch. - 800-1000$ iPhone that has worse back glass quality than any other android flagship phone. Proven with various drop tests. Still claims its the strongest glass in a phone. lol - Same s**tty low quality sapphire on top of camera lens in iPhone 8 that gets damaged from a single drop. How on earth people defend these tactics is beyond me.

13. Deadeye37

Posts: 302; Member since: Jan 25, 2011

A while back, this was blowing up with another display (can't remember, maybe Gorilla Glass). They claimed a hardness of 9 like sapphire, but people were scratching it with softer materials. Turns out, that the display wasn't being scratched, but that the residue from the material that was used for the test wasn't cleaned off all the way and is very difficult to remove 100% for harder substances.

14. fyah_king unregistered

I still like my Rolex a lot better than this cheap brand.:)

16. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

PA and many other sites, posted an article where Apple was working with a startup, who were making man-made Sapphire. The process is the same as man-made diamonds. They take an actual piece of sapphire and they use this huge chambers that provide pressure that is suppose to mimic the process nature does. The problem is the synthetic mater contain most of the molecule structure of the original seed, but is filled with defects. These defects are impurities, which means you don't have 100% the real thing. The fact is I think Apple should not cal it Sapphire, but call it what it is. Its basically a synthetic form of the real thing. But that wouldn't market very well from a brand claiming to be luxury. Its like a many proposing to his girlfriend, with a cubic zirconia. Passing it off as a real diamond because it has some of the behaviors of the real thing.

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