Vsenn is the first Project Ara modular smartphone competitor

Vsenn is the first Project Ara modular smartphone competitor
Project Ara is one of the more exciting things that is in the works for mobile hardware; but, once the idea was out, we knew it was impossible that Google would be the only company to pursue the modular smartphone. The first competitor appears to have emerged, although right now all we have is a name - Vsenn - and a landing page.

There really isn't much to go on. The landing page says that the company has been founded by a former Nokia X Product Manager, so this does have a bit of legitimacy to it. The plan mentions modular hardware, but it seems a bit more limited than the Project Ara customizations. Vsenn will allow for design customization, but will only allow you to swap out three hardware modules: camera, battery, and processor/RAM. The hardware will be running "pure Vanilla Android with guaranteed updates for the next 4 years", though we don't know if that will include Google Apps and Play services or not. Vsenn will also have a big focus on security, with "triple layer encryption" and "free access to a VPN network and secure Cloud".

No word yet on when we might see the Vsenn hardware, or what the pricing might look like. It is interesting that the idea will be a bit more limited in customizations though. Project Ara has plans to allow full customization, including swapping the display, and various sensors, but Vsenn wants to take a more conservative approach. Which do you guys prefer?

source: Vsenn



1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The more the merrier :)

3. vincelongman

Posts: 5728; Member since: Feb 10, 2013

I doubt they have the resources to compete with Google But hopefully the surprise me because we don't want Google to have a monopoly on modular phones and more compete leads to more innovation

6. needa

Posts: 205; Member since: Jun 30, 2014

i am of the mind that we need a standard first. and then let the oems battle it out on frames and modules. having two completely different setups will limit the oems until a winner prevails. thus setting everything back a few years.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

Exactly. Why worry about a monopoly when we dont even know if it will be a success yet.

2. AfterShock

Posts: 4147; Member since: Nov 02, 2012

More choices here could be a win-win. Add's a little more fuel to the fire powering this idea forward.

4. vincelongman

Posts: 5728; Member since: Feb 10, 2013

Hopefully they make a modular tablet as well I think a modular tablet would be much easier to make that a modular phone since there much more space in a tablet But the tablet market is much smaller, which is probably why Google is only trying with phones at the moment

12. marcski07

Posts: 600; Member since: Apr 25, 2014

yes! yes! yes! yes! :D

5. Micah007

Posts: 266; Member since: Oct 09, 2014

A new warrior has entered the ring. (Said in Street Fighter announcer voice).

7. techtube

Posts: 13; Member since: Aug 12, 2014

did everyone forget about zte's CES booth where there was a concept of a modular smartphone

8. HR_19

Posts: 103; Member since: Aug 09, 2014

I'm definitely all for more competition. We'll have to see how it pans out. Google said the cost of modularity is about 25% volume, that is to get all the same stuff means 25% bigger device (not too bad). Assuming Vsenn is able to achieve the same modularity cost, but that cost is only in a few components, then it would mean a more compact device but still getting most of the modularity you wanted. So I think it's a good idea. We'll see how everything goes, I guess.

10. HR_19

Posts: 103; Member since: Aug 09, 2014

I'm also concerned, though, that if it isn't as open as Project Ara, that it may be more expensive. Even though Google is technically controlling Project Ara, they're making it so open that other companies could potentially make their own endos to use with the modules, taking Google completely out of the equation, just as many Chinese manufacturers do by running plain, vanilla Android, just open source, no direct Google involvement besides providing the open source code in the first place. But we'll see how it all plays out, with Project Ara supposed to be releasing in January.

9. greenelektron

Posts: 537; Member since: Sep 10, 2014

There must be competition so that price will be at the minimum. But they have to agree with a standard atleast so that there will be compatibility. But even if there's no standard, consumers will benefit here.

11. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

updates for next 4 years....... that's pure awesomeness....

13. JDDiaz

Posts: 1; Member since: Nov 07, 2014

There are at least two other modular smartphone projects developing around: One from xpxgroup.com and the very first moduar phone from Finland, puzzlephone.com. There are no updates from xpxgroup.com since late July. But The Puzzlephone is actively working and will have a working prototype soon.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.