Video suggests the ultimate ad: 10 000 iPhones falling like dominoes

Video suggests the ultimate ad: 10 000 iPhones falling like dominoes
The idea of arranging 10 000 smartphones like dominoes and watching them fall alone is weird and enticing at the same time, and computer animation wizards from Aatma Studio thought it’d be a brilliant way to promote a future NFC-enabled iPhone. Problem was they were short on a few thousand iPhones, so they decided to use computer graphics to simulate an iPhone domino.

The end result is a shockingly realistic video that we doubted was real by the very end.

“Except for the first iPhone that is set off, every other phone you see is computer generated,” Aatma chief executive Pramod Modi Shantharam said. “We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it.”

The whole idea was to present a way to advertize an iPhone in the future and it definitely worked on us.

“The end shot is a representation at scale but imagine bringing together four smartphones screens together to view content on an expanded real estate,” he added. “A potential use case could be a family of four connecting their phones or tablets to watch a movie together.”

source: AatmaStudio

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)



1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Or, this could be the attest example of Sammy trolling the competition.... The prospect of 10k iPhones falling is too cool to consider.

9. CX3NT3_713

Posts: 2362; Member since: Apr 18, 2011

Bullsh** aside,,, that was awesome!!! :-)

22. Phullofphil

Posts: 1828; Member since: Feb 10, 2009

Yes that was really cool

2. fatexo

Posts: 221; Member since: May 21, 2010

and how many of them got their glass broken..??

8. InspectorGadget80 unregistered

Was thinking the same thing

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

10,000. :')

18. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

Hard to break a computer animated phone's glass :-)

23. PhoenixWright

Posts: 102; Member since: Feb 11, 2013

The display still works even if the glass is broken (well most of the instances from a minor fall)

3. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Man that was hella tite

4. dapsta

Posts: 21; Member since: Nov 22, 2011

Probably wouldn't use iPhone for that. So many shattered screens.

5. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

cool,even though it was animated,still looks realistic. if it would have been the real thing,i bet you'ed loose a very expensive phone, lots of them. LOL

12. recond9

Posts: 50; Member since: Jan 11, 2013

Looks very real (and insane) to me.

16. RapidCat

Posts: 351; Member since: Jun 12, 2012

agree iphone animation, not real

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013 the iPhone alright? Me: "It's none of my business!" xD


Posts: 4851; Member since: Apr 13, 2012

Amazing, where did they get all these iPhones from™

11. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

From the fruit! (If you know what I mean.) :P

10. Igneel unregistered

At least Samsung phones can't do this :P

13. recond9

Posts: 50; Member since: Jan 11, 2013

Reminds me a little of Sony's wall made from Xperia Z

14. Whateverman

Posts: 3295; Member since: May 17, 2009

That was really cool! Best part... There was only 1 cracked screen since the other 9,999 of the phones were CGI's.

17. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

This is simply awesome!! :D

19. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

Not sure if that falls into the category of a rube goldberg but it's a crazy set up. Loved the timing on the elevator with the falling iphones. Well played, computer animation. Well played.

20. MthokozisiG

Posts: 8; Member since: Jul 21, 2011

Wow! that was amazing...

21. valapsp

Posts: 565; Member since: Aug 12, 2011

The sound I mean the sound just just just TURNS ME ON.

24. f1r3z0r

Posts: 92; Member since: Nov 09, 2011

meanwhile Android world we improving phones and no using them as dominos...

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