Verizon's CFO says the carrier will diversify with a big Windows Phone push around the holidays

posted by Daniel P.

Apr 20, 2012, 6:10 AM

Verizon's CFO says the carrier will diversify with a big Windows Phone push around the holidays

Verizon's Chief Financial Officer Fran Shammo said in the Q&A session after the earnings release yesterday "we're really looking at the Windows Phone 8.0 platform because that's a differentiator. We're working with Microsoft on it".

He went on to add that Verison will have new phones with the next generation of Microsoft's mobile OS in time for the holiday shopping season, and that Verizon might do with WP what it did with Android - pouring a huge marketing budget into the original Droid campaign, which served as a rocket fuel for the green robot's current popularity.

If along with AT&T, which already is pushing the Lumia 900 hard, we also have Verizon getting in the Windows Phone promo game, it is almost certain that we will have a viable third mobile ecosystem contender to keep Apple and Google on their toes.

Verizon is rumored to get a Nokia Windows Phone with the groundbreaking PureView camera technology, but applied to the 12MP sensor from the N8, instead of the 41MP one in the 808 PureView, which will be a pretty great candidate to put marketing muscle behind, especially if it comes with the WP8 goodies like HD screen and multicore processor.

source: Reuters

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Verizon's CFO says the carrier will diversify with a big Windows Phone push around the holidays

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