Verizon is the NBA's new wireless partner; deal runs for three years and is valued at $400 million

Verizon is the NBA's new wireless partner; deal runs for three years and is valued at $400 million
Verizon's g90 video app lets you watch certain television shows, sporting events and movie trailers free on your phone. See something that you must show others? With the app you can cut a clip out of a show, and share it with your friends. In addition, you can listen to live music, and chat with like minded individuals. The app figures prominently in a $400 million marketing deal signed by Verizon and the NBA.

The marketing deal gives g90 users the opportunity to view exclusive NBA content. There will be daily highlights, original content, and out of market NBA games that League Pass subscribers can view using the app. And users will be able to Cut and Save highlights and post them to social media sites like Twitter or Facebook. You can also send them to friends and family via a text message. As part of the deal, g90 users will be able to purchase NBA League Pass plans, including full season, single game, or individual team options. Verizon says that it will also talk to the league about developing individual series based on the NBA.

Still, this is just the iceberg of the deal that Verizon struck with the NBA. Big Red is now the official wireless partner of the league. The All-Star Game Dunk Contest becomes the "Verizon Slam Dunk" contest, starting with this year's All-Star weekend in Toronto. The carrier also becomes the NBA's partner for the All-Star Game balloting, and the NBA draft. And starting next season, Verizon will have a "marquee" partnership with the WNBA. The deal runs for three years. The NBA had previously had a relationship with Sprint, which expired. In the past, the league also partnered with T-Mobile.


Yes, this could be characterized as a, ahem, slam dunk for Verizon. You will see Verizon branding on the NBA.com website, on NBA TV, the NBA app, and on national broadcasts shown on ABC, ESPN and TNT. The nation's largest carrier will also work out deals with individual teams.


Download the go90 app (Android|iOS)

source: Verizon via Phonescoop

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10 Comments

1. tacarat

Posts: 854; Member since: Apr 22, 2013

Hey Verizon! How much lower would your service fee be if you weren't wasting money on "exclusive content"? How about you pay your ground floor employees about half that $400 million and then cut the bills from there? All other carriers in the world, same question :P

3. bambamboogy02

Posts: 838; Member since: Jun 23, 2012

VZW is a for profit company, like most. Why would they do that? Would you do that if you had your own company? Doubt it.

4. tacarat

Posts: 854; Member since: Apr 22, 2013

It's just a question. And spending that much money makes it an expense, not profit. Keeping better employees reduces training costs, adding to the bottom line. Besides, I'm one of those that don't care about sports and it's not money well spent as far as I'm concerned.

6. bambamboogy02

Posts: 838; Member since: Jun 23, 2012

By providing exclusive content they will add to their bottom line. What other VZW commercials do you see? You will over the course of 3 years see VZW on every basketball game, post game interviews, the all star games. It's been forever since they did their "can you hear me now" adds and it's still in people's brains. VZW isn't dumb. They have the money, resources, and the network to execute this properly. By having better trained employees, throwing money at them, isn't as simple as it sounds. You think they sales incentives they get paid for, the employees are their to NOT upsell you, or try to make you buy things? Employees sell more, adds to VZWs bottom line. Branding, advertising, at NBA games, having stores in the arenas is going to attract customers. Just like with the NFL. It made sense then, makes sense now.

9. tacarat

Posts: 854; Member since: Apr 22, 2013

I agree. I used to sell cell phones. I also know that sports are why cable/satellite bills are so high. Everybody who doesn't care about the NBA, NFL or whatever is actually subsidizing those who do. Verizon does great on it's network. That alone helps a ton. Sports being added on? I could get behind it only if it's paid exclusively by those that want it, not subsidized like ESPN.

10. bambamboogy02

Posts: 838; Member since: Jun 23, 2012

You got a point there. I understand. Those who want it, pay for it. Make sense.

5. javy108

Posts: 1004; Member since: Jul 27, 2014

Youre right, they should spend all of that money improving their services, trust me that will win them many customers.

7. bambamboogy02

Posts: 838; Member since: Jun 23, 2012

They spend the most, and it shows already. No one soends more on their network then VZW.

8. adamvzwez

Posts: 51; Member since: Mar 29, 2015

haha someone obviously doesnt understand the concept of "advertising." Like someone already said verizon is a profit company and you have to spend money to make money. Also if you complain about paying top dollar for the best network available just shut up and stay with sprint. But on the otherhand ur comment about paying store level associates like myself more money is an idea i can get behind ;)

2. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

Of all the NBA stars available, thank you PA for putting my boy D-Wade on the thumbnail. Go Heat!!

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