Verizon CEO says Samsung's bada could be dark horse in OS battle

Verizon CEO says Samsung's bada could be dark horse in OS battle
Verizon Wireless CEO Lowell McAdam says that Samsung's own bada OS could be a "dark horse" in the platform battles. Speaking at a  J.P. Morgan  investor conference, the executive said that bada could be a competitive third platform choice if the Korean OEM would put its resources behind it. Most mobile operators are looking for a strong OS to offer its customers alongside iOS and Android. Current choices include Windows Phone and BlackBerry. Windows Phone 8 will be on handsets in the fourth quarter and will allow the hardware using the platform to finally catch up with Android by enabling the large sized, high resolution screens and multi-core processors used on Android models. RIM will be launching its BlackBerry 10 OS in the first quarter of next year. and early carrier reaction has been positive.

McAdam said that Samsung's recent loss to Apple in court could pressure the company into looking at bada more seriously. The jury awarded Apple $1.05 billion and that amount could be tripled by Judge Lucy Koh at a December 6th hearing. While Samsung has produced handsets powered by bada, these units were sold mostly in Asia. McAdam noted that Samsung is the largest handset and smartphone manufacturer in the world and has the same brand recognition and clout that Apple has which wold be important in making bada a competitive platform.

The carrier executive's words might be music to the ears of some Samsung executives who have said in the past that they need to get away from using a third party OS. If Samsung does rollout bada as its main OS choice, it would join Apple and RIM as manufacturers with control over both the hardware and software of its smartphones. Speaking of RIM, McAdam says not to count them out. He is also excited by Windows Phone 8 and is looking forward to launching new handsets using the OS. Perhaps taking a shot at Apple, McAdam says he likes the way that Microsoft isn't tied down to one piece of hardware. Verizon said earlier this week that it intends to offer both a BlackBerry 10 model and multiple Windows Phone 8 handsets.

About a year ago at an investor conference, McAdam said that the carriers were beginning to "coalesce" around a third platform and that one would stand out in the "next 12 months". Of course, that never happened and instead the picture has become a little more muddied.

source: CNET, FierceWireless

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23 Comments

1. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I think with W8 & WP8 the 3rd ecosystem will be filled!

12. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah, i was just on my way down to say that. Bada the third leg, heh, what a silly notion after the exposure the world has had to WP8. xD

17. pikapowerize

Posts: 1869; Member since: May 03, 2012

but BlackBerry 10 is really different that might catch to people's eyes... the 4 of them are really unique on its own respective looks... iOS will be recognize because it always got its iOS look, Windows Phone Devices will be known and recognize for those live tiles, BlackBerry devices will be recognize because its really BlackBerry-ish... and android even its skinned it will still be recognize because it is still android (with the exception of kindle fires) but i dont know if bada will have a breakthrough... coz samsung is also prepping TIZEN...but TIZEN is html5 base, i think the world still not ready for the whole web experience!! but if samsung will merge bada in tizen, i thik its a good decision.. so i want samsung to work on its own OS now...they should really prepare the tizen/bada (bazen/tida/tizba?) and dont rely on android that much!!

2. tluv00

Posts: 134; Member since: Oct 18, 2007

"The jury awarded Samsung $1.05 billion......" You mean Apple was awarded the $1.05 billion right?

8. smartphonemad

Posts: 42; Member since: Jul 10, 2012

Can you not read?

22. BDW2008

Posts: 25; Member since: Mar 30, 2011

I second that, you could have went back and looked at that before you post that comment

3. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Lowell McAdam is my iDol. While I agree that there is room for a third major eco system, I don't think consumers would easily gravitate to a third platform on a large scale as has been the success of iOS and Android, respectively. Proof of this would be the on-going struggles of Microsoft's Windows Mobile and the mass exodus away from RIM's BlackBerry OS.

4. tedkord

Posts: 17289; Member since: Jun 17, 2009

Of course, Lowell the Liar also said that LTE would lower prices for the consumer, so take what he says with a grain of salt.

5. mas11

Posts: 1034; Member since: Mar 30, 2012

Yeah I would much rather use WP8 than bada any day.

6. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

I would not believe a word from either Verizon or AT&T CEO's just like politicians they have to appease all manufacturer from Samsung, Apple, Google, Rim and Microsoft . They really have no idea who will be the dominate player? 1. Samsung is the worlds largest hardware manufacture but its success is really due to Google's Android Os Can't piss them off 2. Apple is the most powerful company in the US right now with a proven marketing department that can make almost anything sell with the letter "i" in it. They also have a proven product that did change the mobile landscape 5 years ago. Can't piss them off to much. 3.Google has the hottest OS that runs on multiple hardware vendors equipment including our Droid line from Motorola ( which they own by the way ) Indefinably can't piss them off. 4.Rim has all our corporate customers and they might make a comeback so lets not piss them off. 5 Microsoft is Microsoft they hold the whole business world in their hands with windows 7 and soon win8 on the surface tablet and Laptop will be the next upgrade that all business will be clamoring for and we don't want to miss being part of that can't piss them off. What get me about Verizon is that they had a great thing going with their "Droid does" campaign and were battling AT&T and the iPhone with great success. Now that they carry everyone they can never have campaigns like that again or say anything remotely negative towards any mobile firm. so take these CEO's rhetoric with a grain of salt.

7. san47

Posts: 7; Member since: Sep 07, 2012

Verizon always supports Motorola so android, since motorola makes only android. Bada is gonna dead.

9. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Sounds like a good thing, but bada isn't going to just reign in loads of users out of the blue. Bada will have to bring a lot to the table to take on the likes of the maturing(at an astonishing pace) Android OS. Funny thing in the editorial it says the lost suit to Apple might push Sammy to put more behind Bada, when it was Sammy's too similar look that got them sued in the first place, not a thing to do with Android at all.

10. aztaxia12295

Posts: 272; Member since: Nov 22, 2009

if you remember peter... then you have been here a while

13. persim

Posts: 20; Member since: Dec 11, 2010

I was actually hoping Peter would chime in, those were the good old days!

15. quakan

Posts: 1418; Member since: Mar 02, 2011

memories...

11. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

Ha! I'd use an iPhone before any bada device.

14. Aeires unregistered

Must not have gotten the memo about the S3 being the best selling phone.

16. redmd

Posts: 1925; Member since: Oct 26, 2011

Bada is soon dead. Tizen is the reincarnation which is due 2013. Nokias in house OS on the other hand...

19. pikapowerize

Posts: 1869; Member since: May 03, 2012

S40? hahaha... globally they are still relevant... nokia is just too stupid!! and hearing rumors that they will also abandon s40 after they could market WP on low end.. but thats not gonna happen coz of WP restrictions... if WP could just use other processor other than qualcomms i think they could push it!! if they will market symbian instead of s40 to low end market, it will surely boom!!! symbian is very capable and very versatile... nokia belle refresh on N8... smooth!!! i hope tizen doesnt work like mozilla's firefox OS.. i hope its not a browser OS like mozilla's... tizen might be the future but being all html5 isnt really a good thing.. but if they could merge bada to tizen and make it work like android but apps and few components are all html5 it will be a good OS.. so samsung should make the best effort of it!! hope they could slow down on android and concentrate on their own products and softwares!! but i think ex nokian's jolla OS will be a real killer coz it is native API but with all the QT and HTML5 and everything!!!

18. pikapowerize

Posts: 1869; Member since: May 03, 2012

i really like that verizon will support nokia lumia WP devices and upcoming BlackBerry devices... hope they will boom like they did to android last 2009.. market these 2 OS on mass market but with killer specs and it will surely boom!!

20. Glim12808

Posts: 394; Member since: Oct 26, 2011

I doubt Bada will ever become the third platform. For that to happen, Samsung needs to have to put a lot of their energy on it like yesterday, which would mean taking their eyes off the Android ball at this crucial time. As no. 1 Android OEM, not gonna happen. Maybe in the future but by then it would be too late. The third platform will be decided between WP8 and BB10. I put my bet on WP8.

21. nlbates66

Posts: 328; Member since: Aug 15, 2012

nope, samsungs bada was themed pretty much exactly the same as Samsungs Android OS with the touchwiz skin (they even called it touchwiz UI in bada) so it wouldn't even get them around apples stupid copying accusations, thus no gain to Samsung, bada has pretty much already been abandoned by Samsung, it could only live on in some shadow of itself as part of Tizen.

23. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Good point, many people don't realize that bada technically doesn't exist anymore, it was combined with tizen.

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