U.S. Cellular launching dedicated Samsung spaces within its own stores

U.S. Cellular launching dedicated Samsung spaces within its own stores
Yesterday, U.S. Cellular launched a Samsung “store-within-store” at one of its own establishments in Madison, Wisconsin. This marks the first ever Samsung-exclusive space to be opened in an USA carrier's shop, and 57 of these are to be launched in other U.S. Cellular stores in the next couple of months.

The area is about 100 square feet big and is filled with Samsung gadgets, exposing the user to the full Sammy experience. A unique virtual assistant guides visitors around and there is staff on site to help customers with any questions regarding the latest hot products — Galaxy Note 7, Galaxy S7, Gear VR, Gear S2 and more.

Joe Settimi, president of U.S. Cellular said the area is meant to enrich customer experience, providing better service to visitors and educating them in the new offerings so they can confidently purchase the devices that they need and want.

Samsung's gadgets definitely don't suffer from lack of exposure — ever since the company started designing its phones to look and feel like the shiny premium products that they are, and since it hit the nail on the head with the circular Gear S2 smartwatch, the company has not shied away from promoting the devices heavily. Still, a place like this dedicated Samsung store-within-store is a great place for users to actually get acquainted with the gizmos, and might also draw more customers in for U.S. Cellular.


The concept, which consists of a 100 square-foot dedicated branded Samsung experience area within a U.S. Cellular store, is set to roll out at approximately 57 retail store locations now through October.

Each Samsung store-within-a-store includes an interactive, one of a kind, virtual host, designed to help customers learn key features and benefits of the latest Samsung devices. The virtual host will respond to the customer and guide them through the devices on display. Staffed by specially trained U.S. Cellular associates, the area also provides customers with the ability to immerse themselves into Samsung’s full range of products – including the Galaxy Note7, Galaxy S7, Gear VR headset, Gear S2 Smartwatch store-within-a-store experience and more.

“As the first of any U.S. wireless carriers to offer a Samsung product-focused store-within-a-store concept in its company-owned stores this collaboration demonstrates how U.S. Cellular is redefining and enriching the customer experience,” said Joe Settimi, vice president of marketing for U.S. Cellular. “This dedicated area allows us to provide even better service to our customers without compromising their need to confidently purchase or learn more about a device that meets their needs.”

About U.S. Cellular

U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities, and currently, 99 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


via: BusinessWire

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9 Comments

1. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Samsung is the new Apple

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yep. But better!

4. Well-Manicured-Man

Posts: 707; Member since: Jun 16, 2015

Samsung is trying hard to become an Apple clone but they just don't have the mentality for it. Samsung is like a robot trying to become human. BR WMM

5. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Lol. Are we talking about data of Starfleet Enterprise?

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well if they are trying to be more like Apple, they need to try much harder. Maybe reduce the resolution on all their phones by at least half. Then reduce the RAM by half, then maybe the battery as well. Also, maybe make the phones a bit uglier, or a lot uglier, make them slightly thicker and add horrible looking antenna bands, all the Apple-ish stuff.

7. Well-Manicured-Man

Posts: 707; Member since: Jun 16, 2015

Well. first Samsung needs to have an operating system that is so well optimized that it can still perform excellent with half the RAM. Android with Touch Wiz is still suffering from sudden frame rate drops.

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

They also need to dump a lot of useful features and make their phone too dumb to even do what dumb phones were capable of. Regarding that frame-rate issue, not sure which video you watched, but I don't see any in the following: https://youtu.be/EEmvbYvmnGE

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

First Apple have their own stores, not a section in the corner. Lastly, with all the bad stuff that people(Android lovers) say about Apple, is that a good thing?

8. joevsyou

Posts: 1093; Member since: Feb 28, 2015

surprised it took them this long, samsung sells the most android phones

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