Apple releases new ads for the iPad Pro, and iPhone X

Apple releases new ads for the iPad Pro, and iPhone X
A pair of new ads were released today for the Apple iPad Pro and the Apple iPhone X. The 15 second iPad spot stars the little girl named Scout, who also appeared in a previous commercial for Apple's high-end tablet line. In that ad, which did get plenty of rotation on television, you might recall that when a neighbor saw Scout outside playing with her iPad Pro, she asked Scout what she was doing on her computer. The little girl answered, "What's a computer?" The new ad, which once again shows off Scout's bicycle riding prowess, focuses on Augmented Reality. We know how much AR is a priority inside Apple, and it seems that the marketing guys in Cupertino want you to know that too.

So there is Scout, riding her bike in the park when a bench captures her attention. A gentleman is there, reading the paper and minding his own business. Why he isn't getting his news from a smartphone is something that only the creators of the ad know. Anyway, Scout uses her iPad Pro packed with iOS 11 to drop in a couch and a table in front of the bench. The point? It makes it appear as though the guy on the bench brought some of his living room furniture with him to the park. And, well, just because she can.

There is much talk about how the 2018 iPad Pro could be equipped with the TrueDepth Camera that adorns the Apple iPhone X. That means that Face ID will most likely be making its way to the next generation of Apple's high-end tablets. That's something that Scout is probably looking forward to.

And speaking about the Apple iPhone X, the latest ad for the tenth anniversary model focuses on (no pun intended) Portrait Lighting. According to Apple, this feature brings you studio quality portraits, without the studio. The tag line: portraits in a whole new light.

Both ads are embedded below for your viewing pleasure!





source: Apple (1) (2)

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35 Comments

1. sgodsell

Posts: 7209; Member since: Mar 16, 2013

Oh, yes that is what everyone is waiting for, the true depth cameras so they can use a slower login feature (FaceID). That is exactly what everyone is waiting for.

3. Derekjeter

Posts: 1466; Member since: Oct 27, 2011

Face ID is the dumbest feature ever on the iPhone, even worst than the awkward rear finger print scanner on the S8. If a “feature” only works 50% of the time it shouldn’t make it to the final production unit.

8. cmdacos

Posts: 4105; Member since: Nov 01, 2016

I wouldn't call it dumb. There are advantages but it's not secure and the unibrow design is one of the most abysmal decisions I have seen on a smart phone.

10. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Saying it doesn't work half the time isn't right and you know the truth It works just fine, I agree that FPS is better but doesn't mean Face ID is bad.

28. c.m.s

Posts: 235; Member since: Dec 10, 2017

50% of the time? What are you talking about? That is just BS. Both TouchID and FaceID have situations where they are not perfect but I would definitly not want to go back to TouchID after using FaceID. I much prefer FaceID.

33. makatijules

Posts: 835; Member since: Dec 11, 2017

That isn't the worse part. The worse part is Apple's claim of 1:1M can unlock it and yet over 100 videos on YouTube totally debunk the claim.

39. DolmioMan

Posts: 314; Member since: Jan 08, 2018

They openly said it will be less than that for close relatives. We’ve only heard of one instance so far where somebody unrelated to the person opened the phone and that was in China. From >40 million sold I’d say that’s probably an accurate estimation.

49. makatijules

Posts: 835; Member since: Dec 11, 2017

No it isn't true based on facts you can look up yourself. I don't care about what they claim, I care about what I see. Guess what, the Irsi Scanner on Samsung devices, won;t unlock for twins or a single relative. On the Microsoft Surface, demos have shown; it will NOT unlock for twins or a family member or anyone. Any person who meets the same physical criteria, liek for examples where Asians have a very generic face, could potentially unlock your phone. All it takes is one case to show that it is possible. If one can do it than many can do it. You can believe Apple's marketing all you want, it doesn't change the fact of the matter. If one person related to you or not can facially unlock your phone, that basically means millions possibly could. All you have to do is look at cultures where males and females and children have very common looks. This is 100% true of Asians and people of middle eastern decent.

4. scarface21173

Posts: 659; Member since: Aug 17, 2014

Basically these products are not selling, thats why apple are trying new ads. I still have not seen a iphone x on the street.

7. kiko007

Posts: 7493; Member since: Feb 17, 2016

What? By your own logic the Note 8 must not be selling well because I've seen at least three new ads detailing how great the Note is watching the Falcons play. I swear, some of you just aren't very good at critically thinking. "I still have not seen a iphone x on the street." Of course you haven't. It's not like they've sold a hundred million of them since launch. Also worth asking, why are you so concerned with what phones random strangers are using? Seems kinda... creepy... tbh.

11. HansP

Posts: 542; Member since: Oct 16, 2011

The amount of ads Apple are spamming everywhere now is a pretty clear sign all is not well in the fruity paradise. There is so much negative press about Apple in all media, in all countries, they're basically trying anything to get people to stop talking about burning Apple stores, notches, slowed down phones by both greed and bad processor design and I've probably forgotten a lot...

14. kiko007

Posts: 7493; Member since: Feb 17, 2016

Let me repeat my earlier assessment: "I swear, some of you just aren't very good at critically thinking."

35. scarface21173

Posts: 659; Member since: Aug 17, 2014

I work in busy places with a lot of people, i see a lot of iphone users but sorry no x. Yeah i agree the note 8 is not selling well either but it was never supposed to sell in the numbers the x was thats why your seeing ads. There just not selling.

36. midan

Posts: 2710; Member since: Oct 09, 2017

You see ads because it's a new phone, iPhone 7 and especially 7+ had lot of ads. They do ads for these studio lights effects because they are only company to have these. It has nothing do with X isn't selling, it's selling very well.

42. scarface21173

Posts: 659; Member since: Aug 17, 2014

I have not seen anyone with an x yet. There just not selling well in the uk sorry.

47. midan

Posts: 2710; Member since: Oct 09, 2017

haven't you seen kantar newest stats? IPhone X was best selling phone in UK

31. sissy246

Posts: 7070; Member since: Mar 04, 2015

I was at at&t today and heard a lady talking to a salesman about the X, she finally said she was going to buy the X because her iPhone 7 has gotten to slow. Good one apple, your trick slowing down the iPhones worked on another one, lol

41. DolmioMan

Posts: 314; Member since: Jan 08, 2018

I’m sure that happened.

37. midan

Posts: 2710; Member since: Oct 09, 2017

"Foxconn Delivers 50% Growth Year over Year for December mainly due to the Strength of iPhone X Orders" Doesn't sound bad to me

13. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Using the camera of a tablet or ipad may seems dumb but when it comes to AR, this is actually much better use than the smartphone. Apple do really knows how to use the ipad unlike Google who barely cared about Android tablet. Also I want to say that old people in general prefer cameras of tablets because they can see more clearly what they are capturing with it.

46. Jrod99

Posts: 714; Member since: Jan 15, 2016

Nothing like carrying a expensive unprotected iPad on a bike ride.

* Some comments have been hidden, because they don't meet the discussions rules.

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