Apple's new ad hints that with the iPad Pro, we are close to a post-PC world



Apple says that with the iPad Pro and iOS 11, a post-PC world is closer than we think. And that is the focus of a new ad for the device that was released yesterday by Apple. It isn't until the very end of the commercial when you understand what Apple is trying to say in 60 seconds. A young girl named Scout (maybe 11 or so) hops on her bike, carrying her iPad Pro in a bag. It's a busy day for this young iPad Pro user as she meets a friend on an apartment stoop, and works on a report about insects (using the camera to take a picture of a praying mantis).

Our heroine then sits down to work on a fabulous drawing she is creating with the Apple Pencil and her iPad Pro. She even uses the device while perched up in a tree. But the real point of the ad comes in the last scene. 

Back home, Scout is lying in the grass, typing on her iPad Pro which is propped up by a Smart Case. Suddenly, the next-door neighbor appears. "Hey," says the neighbor, "Whatcha doing on your computer?" And the little girl with an iPad Pro that apparently never leaves her side answers, "What's a computer?" Back in 2016, Apple used some of its marketing budget to try to convince consumers that "just when you think you know what a computer is," here comes the iPad Pro. It appears that a bit over a year later, the kids don't know what a computer is.

Check out the new ad by tapping on the video at the top of this story.

source: Apple

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119 Comments

1. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Agreed A10X is so powerful...an so many powerful apps from App Store 2 take advantage

2. Peacetoall unregistered

ipad pro is a big screen iphone running ios what extra productivity do you expect from it. ipads are only for kids.

5. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Thanx for ur opinion

22. yann

Posts: 613; Member since: Jul 15, 2010

If you use your computer for chat, drawing, make photos and browsing - then iPad is your computer! But if you want to work with serious programs, not apps, then you'll realize that an iPad is not enough - try to open database files and sort them, make reports or serious video editing. Nice tablet, very powerful CPU, but limited OS. An limited OS can't replace day to day work on computer - no matter PC or Mac. Cheers!

25. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Thanx for ur opinion but ther are very powerful app on App store, edit 4K video w/breeze, apply effect real time, etc. It really is very powaful. Office on iPad, everything, it amazing and truly can replace many ppl workflow on PC

68. yann

Posts: 613; Member since: Jul 15, 2010

If you edit videos for YouTube or personal usage, then this apps will help you a lot and even will be enough. In that case iPad is your choice. But can you imagine to make editing on professional commercialor even make pro movie without mouse?

84. k4ever

Posts: 240; Member since: Oct 08, 2014

See my post further down in the comments. You proved my point, Apple and their users seem to think that the only real profession in the world is photo/video editor, and that the only other thing people use their computers for is to browse the Internet and play simple games. You guys fill people's heads with the nonsense that the iPad or a Macbook will meet the vast majority of their needs. They go out and spend $600-2000 only to find out that their expensive device is extremely limited in what it can do. You should see the look of disappointment and shock on their faces when they realize that their expensive toy can't run any software outside of photo/video editing well. I spent some time working for the government, and now I am backing in school learning to be an engineer. I can tell you hundreds of stories of people who fell for Apple's crap and bought Macbooks and iPad thinking that there was nothing they couldn't do with one. These people found at pretty quickly how limited Apple's products are. There are hundreds of software suites that the government and industries use that won't run on a Macbook (and definitely won't run on an iPad) or you will have a lot of difficulty installing them on a Macbook. Almost every time I attended a conference or a seminar to learn a new program of record or procedure, the people who brought Macs couldn't run the software suite associated with that program of record on MacOS -- they had to boot into Windows or spend hours with IT trying to get the MacOS version to work. We have engineers who bought "cheap" $1500-1700 Macbooks who can't run hardware intensive design software for the same reason you can't game well on a Mac: lack of a dedicated GPU and more RAM. There are tons of folks in both IT and the engineering field who love Apple products. However, even they will reluctantly admit that a $500-800 Windows laptop or desktop computer is way better for your needs than a Macbook or iPad -- it's just not as fashionable.

29. LiLLicky

Posts: 88; Member since: Oct 27, 2017

Ur wc now stfu.

33. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Wat..?

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Hey, be fair, with iOS 11, they have the ability to save files now. Except, you cannot create folders or access files on the ipad using a computer... oops. Unless Apple comes up with something viable to replace Microsoft Office AND allow their users to freely access their own data without having to resort to a cloud service, the ipad will never replace a PC.

85. k4ever

Posts: 240; Member since: Oct 08, 2014

..and be able to run ALL of the enterprise related software that Windows can run..

76. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Is tat why airlines, mass industry , fedral governments, etc use ipad daily? U kids can sit on pa all day writing fanboy comment, it wont change any fact that ipad used by corporation/big business daily, cry som more. Ipad most successful tablet in history, next to iPhone as mos successful smartphone in history

80. cmdacos

Posts: 4127; Member since: Nov 01, 2016

No but that is why airlines are often delayed.

88. whatev

Posts: 2218; Member since: Oct 28, 2015

They are often delayed because they have to check every luggage to detect any Samsung Galaxy bomb

94. mootu

Posts: 1503; Member since: Mar 16, 2017

Oh you mean like the EgyptAir flight that was brought down by the pilots 6s killing 66 people?.

91. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Airline dalay have occurred way b4 iPad on daly basis

83. yann

Posts: 613; Member since: Jul 15, 2010

Dude or kid, US is not the whole world. In fact it's just 5% of world population. If something is great in USA, it doesn't make it great in the whole world.

104. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

The world, not jus usa,

110. yann

Posts: 613; Member since: Jul 15, 2010

"Is tat why airlines, mass industry , fedral governments, etc use ipad daily?" Maybe in USA they use iPads, but no one government airline or mass industry use it in EU. As far as I'm aware, nor in Asian, nor in Africa. So, the WORLD doesn't use iPads - maybe is the biggest share on the market as a tablet, but take the market share of ALL Android devices. The same is with iPhone. In the world, not USA only, Android have more than 80% market share. Did that ring The bell in your head kid?

96. mootu

Posts: 1503; Member since: Mar 16, 2017

"76. GdgetXpert1337 (Posts: 96; Member since: 31 Oct 2017) Ipad most successful tablet in history, next to iPhone as mos successful smartphone in history" How long did it take Apple to sell a billion phones, oh that's right they have only just done it after 10 years, something that Samsung managed to acheive in just 3 years

101. whatev

Posts: 2218; Member since: Oct 28, 2015

That’s such an achievement, isn’t it? Considering most of those Samsung devices are 50-100$ lmao

103. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

Dont mater, iPhone n ipad most sucessful smartphone n tablet ever

113. TerryD

Posts: 545; Member since: May 09, 2017

Hey Gdgeetxpert1337. What do you do for a job and what is your experience of using PC's/Mac/iPads for business? k4ever gave a pretty good summary of what the world generally use in business and enterprise and you just come back claiming he's a fanboy. Working in the engineering consultancy sector our company has about 50k employees and over 99% of productive machines are PC's. We have a small number of Macs for creative design and a number of iPads that are used for on site surveys.

26. bobby84

Posts: 595; Member since: May 13, 2016

Just a note 1 with a bigger screen

109. M.O.A.B

Posts: 319; Member since: Feb 13, 2015

This ad perfectly represents the typical ipad user: 1- A kid 2- clueless 3- spends his whole day using the ipad

117. audibot

Posts: 605; Member since: Jan 26, 2017

ACCEPT that a computer is the samething as a laptop, tablet, and so on it computes things data to give you images and everything else on the thing. stupid kids.

3. ShadowWarrior

Posts: 165; Member since: Aug 08, 2017

if this is the case then why aren't all of their employees ditching their MacBook and using these instead?

4. hemedans

Posts: 755; Member since: Jun 01, 2013

They use windows to manufacture ipads and macbook, Tim Cook confirmed this in his tweet.

77. GdgetXpert1337

Posts: 117; Member since: Oct 31, 2017

N they all use macs at google HQ LOL

89. whatev

Posts: 2218; Member since: Oct 28, 2015

Lol, that is so true, I was in google headquarters in China and most people were using MacBooks and iPhones, I was like wtf?!? lmao

* Some comments have been hidden, because they don't meet the discussions rules.

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