Traffic numbers show that Amazon Kindle Fire was under many trees this Xmas

Data from Millennial Media shows that the number of ad impressions loaded by Amazon Kindle Fire users soared 261% on Christmas Day. Over the holiday weekend from December 23rd through December 26th, the number of ad impressions grew on average by 113% per day. The Apple iPad 2 also saw growth in impressions, although at a much slower 6% daily increase over the four days. The Apple iPad 2 remains the top selling tablet although by some statistics, the Amazon Kindle Fire outsold Apple's device at times during the holiday season.

The increase in ad impressions reveals a large jump in sales of the $199.99 amazon Kindle Fire for the Christmas holiday season. The more impressions loaded on a particular device usually means that more people are using that device. With the season over, it should be interesting to see if the low-price of the Amazon Kindle Fire will continue to drive sales to the tablet. Or, will higher spec'd devices like the Tegra 3, quad-core powered Asus Transformer Prime start to pick up business. Since buying holiday gifts  is no longer on everyone's mind, price might be less important to tablet buyers from now until next November.

source: MillennialMedia via MobileBurn