Traffic numbers show that Amazon Kindle Fire was under many trees this Xmas

Traffic numbers show that Amazon Kindle Fire was under many trees this Xmas
Data from Millennial Media shows that the number of ad impressions loaded by Amazon Kindle Fire users soared 261% on Christmas Day. Over the holiday weekend from December 23rd through December 26th, the number of ad impressions grew on average by 113% per day. The Apple iPad 2 also saw growth in impressions, although at a much slower 6% daily increase over the four days. The Apple iPad 2 remains the top selling tablet although by some statistics, the Amazon Kindle Fire outsold Apple's device at times during the holiday season.

The increase in ad impressions reveals a large jump in sales of the $199.99 amazon Kindle Fire for the Christmas holiday season. The more impressions loaded on a particular device usually means that more people are using that device. With the season over, it should be interesting to see if the low-price of the Amazon Kindle Fire will continue to drive sales to the tablet. Or, will higher spec'd devices like the Tegra 3, quad-core powered Asus Transformer Prime start to pick up business. Since buying holiday gifts  is no longer on everyone's mind, price might be less important to tablet buyers from now until next November.

source: MillennialMedia via MobileBurn

Related phones

Kindle Fire
  • Display 7.0 inches
    600 x 1024 pixels
  • Hardware TI OMAP4, 0.5GB RAM
  • Storage 8GB,
  • OS Android 2.3



17. brenner182

Posts: 29; Member since: Dec 07, 2011

lmfao @ The_Miz

6. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Only because the iPad 3 wasn't out is why the Fire is relevant. ZING!

7. JGuinan007

Posts: 699; Member since: May 19, 2011

1st let me help you out by letting you know how lame your posts look when you add things like 1st or ZING! to them people will take you more seriously without them. Next the Kindle fire is very relevent to the tablet market since it's the Gate way tablet it's one of the cheapest tabs and one of the best these will bring in alot of new consumers into the tablet market that may decide they really like the tablet experience and stick with this tech perhaps there next devicewill be an Ipad4 or a Galaxy tab II maybe a ASUS transformer hexacore perhaps stay with kindle and get a kindle plasma regardless the Kindle fire is very relevant it will bring down the prices for everyone and increase consumer demand for tablets

15. The_Miz

Posts: 1496; Member since: Apr 06, 2011

I'll add whatever I want to my comments. Get over it. Kindle Fire is only relevant because it has the Kindle name in it. Had it been made by some offbeat company, no one would've cared about it. Vizio tablet is about the same price and offers way more things to do than the Fire. But I wouldn't waste my money on an Android tablet in the first place. It'll be forgotten in a few months once the iPad 3 is out.

18. jcoberg10

Posts: 112; Member since: Oct 30, 2009

wow and you think Ipad's are not popular because of the Name " Apple " attached to them!

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

not everyone wants a 10 inch ipod for 600+ to read books and email. for 200 you get the exact same uses and 400 more bux in your pocket. I'll take that. :)

11. xray174

Posts: 85; Member since: Nov 21, 2011

remixfa i know what u mean such a big display in the ipad and only full of icons while in android widgets shortcuts etc

14. The_Miz

Posts: 1496; Member since: Apr 06, 2011

10 inch iPod huh? Course, I'm not the one spending $200 on a cheap, locked down tablet. If I wanted to lower my standards, I would have gotten a $99 Touchpad.

16. evperry

Posts: 13; Member since: Dec 14, 2011

The Ipad was and still is a waste of money especially if you have a Laptop and and a smartphone. I bought a few 11 inch MacBooks a few months ago and the dopey store clerk was pushing this iPad thing like his life depended on it. It couldn't do ANYTHING my wife or I needed it to do but the Apple kid just didn't get it. Its essentially a toy, as ALL pads are. Fast forward to the release of the Kindle Fire. The is a Kindle on steroids that just so happens to have features of a pad and the 7" form factor makes its usable. Its priced at the same point where my original kindle was priced and I my old one was able to fetch $80 to boot. Its cost me $120 to upgrade. This device is an industry game changer. It just makes sense especially if you have Amazon Prime. By this the next year Apple will have responded with a 7" iPad and there will be the Kindle Fire Version 2.0. The difference is that Amazons goal is to put everyone in the world out of business and they will give these device away for free if they need to. No company can compete with that type of business plan. The overall sales war will be lost to the Kindle. There will be no other relevant pad outside the iPad and the Kindle, unless..... This is where Windows has an opportunity to play. If they bring a pad that has a the option of real input ability and can run everything that a desktop can then the iPad will be under substantial pressure. The Kindle will be ok because of price point. I will never understand people who are blind fans of just one technology or company. Its like you gotta be on a team. Don't play for the team create your own.

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

no. Mizzy. You smart guy you are going to spend 600 for a cheap locked down tablet that does less than the 200 tablet. And the kindle fire is unlocked in 5 minutes and switched to a dual core ICS tablet. Nearly the same specs as the big guys..minus some ram.. for 400 less..

10. xray174

Posts: 85; Member since: Nov 21, 2011

lol the miz are u blind look the asus prime smoke any tablet right now even the ipad 2 . ppl buy it because its 200 and can do what most 500 tablets can do not everyone can afford it

13. The_Miz

Posts: 1496; Member since: Apr 06, 2011

I think you should worry more about learning how to form complete sentences over trying to respond to me.

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

half of my friends got a kindle fire for christmas and every one of them liked it... just going off that minor stat, id say the return rate isnt going to be that high.

1. Netolic

Posts: 152; Member since: Oct 18, 2011

I wounder how many returned the kindle fire for something else tablet or not

3. Doakie

Posts: 2478; Member since: May 06, 2009

Have you ever used one? I have a Galaxy Tab 10.1 and an iPad 2. I bought my daughter a Kindle Fire for her birthday and I really think overall its a better tablet than the iPad 2 bang for the buck. But I think the $500 Galaxy Tab 10.1 is still more useful per dollar.

4. Netolic

Posts: 152; Member since: Oct 18, 2011

Yes. I had one for 2 weeks. Then exchanged it for a blackberry playbook 16gb for the same price. And b.b playbook will get android market in feb

5. codymws

Posts: 237; Member since: Jun 17, 2010

It will, but I wouldn't expect it to perform as well as an actual Android device...

9. xray174

Posts: 85; Member since: Nov 21, 2011

bb playbook has no apps so what u gonna use it for at least amazon app store and android market root it is better

12. Netolic

Posts: 152; Member since: Oct 18, 2011

Like what i said. February bb playbook will have access to the android market. With that said....

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless