Tim Cook slips up – says “iWatch” – maybe the Apple Watch will change its name?

Tim Cook slips up – says “iWatch” – maybe the Apple Watch will change its name?
Well, Apple's Keynote has come and gone and even though the presentation of the new products was quite thorough, there are still some questions lingering about, most of them regarding the new Apple Watch.

Indeed, Apple representatives mentioned absolutely nothing about the new smartwatch's battery life, which spun a web of speculations, especially since both of the new iPhone models did get their work times flaunted in a nifty little table.

Another thing that confused many was the name. The tech-world was pretty much ready for the device to be called iTime or iWatch. The latter was further justified in the last few months, as Apple was on a roll, filing trademarks for the iWatch name in every major country.

There was also something weird about the way the name was stylized – for the first time since 2007 an Apple iDevice's name wasn't written in the Helvetica font. And, instead of having the full “Apple Watch” written out, the Cupertinians decided to replace the word “Apple” with the company's logo, which just looks a bit off and kind of like it was stamped on there, instead of something else.

Now, a short clip of an ABC interview with Tim Cook has surfaced, where the Apple CEO talks about the new phones, the new wearables, the developers behind them, and so on. At the very end of the clip, Mr. Cook himself slips up and mistakingly calls the Apple Watch “the iWatch”. Basically, this is indicative of the fact that the wearable has only been renamed very recently and the old name still lingers in the CEO's head, or that it may still get the iWatch moniker, probably prior to its release (planned for early 2015)

Now, it's been known for a while that Apple is having trouble with the iWatch trademark in some countries, where other vendors have already taken the same, or similar, name for their products. Perhaps Cupertinians are still having trouble ironing out all the details with some companies' trademarks, ergo the Apple Watch name was stamped as a temporary placeholder.

Alternatively, maybe the Apple Watch name is here to stay – either due to Apple failing to secure the trademark in every country, or just a sudden change of heart.

source: ABC News via NeoWin



1. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

Who cares...... Let's see it in action.

8. engineer-1701d unregistered

do more do more really, just build them here,in america oh but that would take money from your pockets.

2. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

I watched the keynote and still call it the iWatch

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

iWatch is iWatch, since you like to trademark and patent things, we'll call it the iWatch. You can't stop us from calling it the iWatch, you can't trademark our voice. iWatch. K?


Posts: 2315; Member since: Jul 30, 2011

iThink it should be called iWatch; iHave never enjoyed Apple products more than as much as iDo now. Calling it Apple Watch would just be lewd and inappropriate, especially to the memory of Steve, "No one wants a big phone," Jobs. iWould even consider that Mickey Mouse one, for many reasons, but mainly because, it would both honour the late Mr Jobs and Mickey Mouse at the same time; two of my favorite iRats.

9. gehrig

Posts: 423; Member since: Apr 17, 2014

Stve Jobs didn't even come up with the i naming strategy, he wanted to call the iMac the MacMan.

5. atepeye

Posts: 1; Member since: Sep 10, 2014

I think that this is more an strategic move since the Apple logo versus de "i" will leave behind any trademark problems. Further, the Apple logo is strong enough to make this change and make it appear cool. This also applies to the "Apple Pay" since is not "iPay", that may sound a little better.

6. paul.k

Posts: 303; Member since: Jul 17, 2014

Yes, iPay would've brought about quite a lot of Internet memes

7. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Other than Apple TV, what other products do the have where the name isn't preceded with an "i"? It seems odd that it wasn't the original name.

10. darkoman4

Posts: 183; Member since: May 30, 2014

Tim Cook is just old. Please forgive him.

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