Tim Cook spent 30+ minutes on the Apple Watch without mentioning battery life

Tim Cook spent 30+ minutes on the Apple Watch without mentioning battery life
As had been widely expected, Apple unveiled its own smartwatch today as the classic "one more thing..." following the announcement of the iPhone 6 and iPhone 6 Plus. Tim Cook himself spoke for over 30 minutes about the Apple Watch and talked about a number of the features we should expect, but there was one piece of information left out: battery life.

There are basically two reasons why the battery life wasn't mentioned as part of the presentation, and which one you suspect to be true is likely informed by your opinion of Apple itself. The first option, for those who give Apple the benefit of the doubt, is that Apple doesn't really know what the battery life will be, because the software is far from being optimized. It is early September now, and the release window for the Apple Watch is "early 2015", which leaves at least four months of software work to be done, and a lot can change in that time when it comes to battery life optimization. 

The other possibility, for those who assume the worst of Apple, is that the battery life on the Apple Watch is terrible, Apple knows it, and is delaying the inevitable bad news. We obviously won't know for quite a while which is the real reason, but which do you suspect?



1. p51d007

Posts: 705; Member since: Nov 24, 2013

You think the apple faithful give a rip about battery life? Probably not...it has to be good, it's an iProduct and they want it. That's all that matters to them. Heck, I have a dumb watch, Casio. Runs for YEARS on one battery. Tells time, date, has a stopwatch, sets the time automatically through WWV...for everything else, I use my smartphone. (it's battery lasts 2-3 days)

3. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

They can talk about their displays for hours without mentioning the actual resolution so no surprise there. Apple is a company which can do only marketing these days. Please leave the real tech to Samsung, LG, HTC, Moto, Sony, Oppo, Xiaomi and Nokia.

10. ThePython

Posts: 902; Member since: May 08, 2013

Yet they manage to sell more (in most cases) with "only marketing". I'm glad you mentioned Motorola though, it doesn't get the recognition it deserves.

11. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

But not anymore mate. Why shouldn't I mention Motorola their products are way better than Apple's products in every department and give other Android manufacturers a tough competition. And don't forget they really showed other companies how to design a Smartwatch....

12. ThePython

Posts: 902; Member since: May 08, 2013

Again, it doesn't get the love it deserves... sadly... *sigh

22. aba71983

Posts: 807; Member since: Jul 24, 2014

That's the reason why people keep believing the company that has more to be giving. Yes, they are good in marketing and not just like Samsung doing dumb marketing. If you don't like Apples product, accept it because when you die Apple still stand and no one care about you AnTuTu.

29. plary122

Posts: 33; Member since: Apr 11, 2012

omg stop making stupid jokes you bitch you can't even compare all these trash to the best company in the world pls stop

30. ThePython

Posts: 902; Member since: May 08, 2013

That escalated quickly.

2. Shon8476

Posts: 6; Member since: Sep 09, 2014

Because, Apple is going to give a 3600mAh battery you need to carry with it. The battery will be launced in late spring 2017, until then it will work connected to the wall charger all the time.

4. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Wall huggers are now charging their Apple Watch in addition to their iPhones. Not enough ports for them iUsers.

5. Teejay1100

Posts: 115; Member since: Aug 16, 2012

That's because battery life will suck for the watch & phone!! He's ashamed to mention it in public.

19. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

HERE IS THE ANSWER They shouldn't mention the battery life for product that may come in 6 months. So they did right. The tech is moving fast this days and the real tech companies are working on it, and Samsung may develop new, more efficient battery to sell them. Right???? If it was not for keeping APPL stock, Apple shouldn't even announce this watch now.

20. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

What wasn't said during Timmy's presentation was that Apple is praying that they can get the power consumption down to the point where the watch iToy will last a whole day without shutting down. Apple is pounding on their battery suppliers to increase the power density of the batteries. They are also trying to get lower power consuming chips for the system board. Otherwise, there really isn't anything compelling about the watch that is not presently being offered by the competition.

6. pongkie

Posts: 663; Member since: Aug 20, 2011

A watch is a bracelet without power

7. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

Well that's why it's not mentioned the apple watch products used in the announcement was probably 190mah or below,trying to figure out how to cramp a 300mah one till year 2015...

8. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Typical Apple BS.

9. bob_monkeywarts unregistered


13. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

I like it a lot and tend to lean more on the "it is still early and the software isnt optimized so we don't want to throw out a number of hours and risk being wrong" angle. I really don't get the hate at all. This watch not only is comparable with the current ones, but in many ways is much better than them. You A-holes just complain about everything.

16. plumix

Posts: 75; Member since: Aug 28, 2014

but in many ways is much better than them ? tell us more ? better at what ? telling the time ? :)

21. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

+1. @Killgore, how is the watch better than the competition? There wasn't a blood sugar sensor. Ditto for a blood oxygen sensor. So, what about the iToy watch is better than the competition? I am not trying to be snarky, what is better? The watch is being positioned as a hub for a health application, but I don't see a compelling value proposition. What have I missed?

25. strudelz100

Posts: 646; Member since: Aug 20, 2014

Using the Dial to zoom crushes pinch-to-zoom on a watch face. Period.

32. willard12 unregistered

Based on your previous experience with dial to zoom?

14. azafirster

Posts: 44; Member since: May 01, 2012

If it's awful now with iPhone users hogging the plugs (me included), next the apple watch will be there too. Battery life has always been the main problem of apple products, I'm expecting same thing here, hence apple faithful will be carrying external battery pack like rap stars with their gold blings. Sigh

24. strudelz100

Posts: 646; Member since: Aug 20, 2014

Next time you see a prompt that says "Allow Push Notifications?". Say NO. Turn on "Reduce Motion" if you don't have a 5S to save a ton of battery life. I dumped a Quad Core "Superphone" and find that the iPhone 5S is very consistent in delivering one solid day no matter my usage. 4.5-5 hours on screen is no problem on a 5S even with some serious local audio in between (which literally takes nothing).

15. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Why do we have to assume the worst about Apple if we figure the battery life is horrible? As I've said before, the only one who can truly brag about battery life is Pebble, but there's is a monochrome display (e-ink) with a proprietary OS. A more fully fledged OS with a color screen is going to suck battery, period. So we have to have a low opinion of Apple if their battery life is on par with everyone else's? You're really trying to stoke the fanboy flames today aren't ya PA?

17. yep_its_ed unregistered

He did say something along the lines of: "We know this will get incredible use during the day, so we made it very simple to charge it at night" So I'm guessing just 1 day battery life like most Android Wear watches.

18. plumix

Posts: 75; Member since: Aug 28, 2014

I'm desapointed a lot ! I was thinking that they will release the iButtplug ! dam !

23. strudelz100

Posts: 646; Member since: Aug 20, 2014

1) The Software is nothing close to final. 2) The HARDWARE inside might not even be final yet. Result: No accurate estimate. Duh.

26. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

I'm not really holding out for much because so far all smartwatch battery life is pretty bad right now

27. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Michael, it's not the subject here, but I'm curious if you plan to make a nice article about Apple stopping naming its products with prefix "i" for the first time after almost 18 years (Apple Watch, Apple Pay). It could be the most significant move of all, one that sends a strong message, built into the products they announced yesterday. I didn't explore much, but shortly after the announcement I didn't notice anyone commenting on that. Everyone was just too busy with thinking about battery life on a watch.

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