Tim Cook: 'never fear cannibalization' and Apple's pipeline is 'chock full of incredible stuff'

Tim Cook: 'never fear cannibalization' and Apple's pipeline is 'chock full of incredible stuff'
Apple's CEO Tim Cook took to the airwaves yesterday to shed some light on the future vision of the company, after a record quarter but disappointing guidance made Wall Street's jumpy investors even more jittery, prompting huge stock selloff after hours.

Still, the gist of Tim Cook's comments was that the company doesn't really care about revenue for the "revenue's sake," but is rather positioning itself for providing the best products considering the current market conditions.

That's the usual pep talk you'd expect a CEO to grease investors with during a conference call, but when it comes from a company with close to $140 billion in cash and cash equivalents, one ought to listen what Tim Cook's opinion is on questions that trouble investors. 

On the concern about the iPad mini introduction, which inevitably brought down Apple's gross margins, like every new product, including the iPhone 5, does, investors added the fear that the smaller, cheaper iPad will be "cannibalizing" Apple's own larger iPad sales, somewhat omitting that Apple's bread-and-butter is the iPhone, not the iPads, Macs or any other line, which don't contribute much to the net profit anyway. Even so, Tim cook felt obliged to comment:



As for the future direction of the company, which, by the way, just reported more than $13 billion of net profit for a single quarter, Tim Cook gave the obligatory optimistic view, saying that this year's portfolio will be "chock full" of "incredible stuff, "reiterating that "the most important thing to Apple is to make the best products in the world that enrich customers' lives." A nice timeline of what we can reasonably expect from Apple during 2013 can be seen in the graph below.

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32 Comments

1. andro.

Posts: 1999; Member since: Sep 16, 2011

He's essentially saying he knows all apple products are pretty much the exact same device with different screen sizes,and that if Ifans buy one they more than likely will buy them all. Its like pokemon.

4. MeoCao unregistered

"incredible stuffs" by Cook's standard: according to him 340ppi Retina is the best beating 440ppi screens of Android. I guess he thinks that take anything, slap Apple's logo on it and the thing instantly becomes "incredible".

25. phonemirer

Posts: 111; Member since: Dec 07, 2012

wasnt it 326 or something like that ?? anyway , it will be very difficult take down apple, it is just too rich and there are a lot of mind closed ifans

9. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Wow u should b a CEO.

23. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

Chock full? really? to the company that was a blip on nobody's radar from the 70's-00's, a couple of 1 hitters, 4 total useful products and 3 of them are basically the same in different sizes. Sorry Cook, your leader is dead, and apple is scrambling to remain relevant.. which you are losing and fast.

12. jsdechavez

Posts: 809; Member since: Jul 20, 2012

...means I'm no longer buying Apple products. They update it too soon. Apple is no longer cool.

2. kainy

Posts: 165; Member since: Aug 10, 2011

incredible stuff like iPhone 4s and iPhone 5? huh

8. blingblingthing

Posts: 978; Member since: Oct 23, 2012

Yes. The headphone jack is now at the bottom baby. Game over.

15. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Mind: blown...

18. InspectorGadget80 unregistered

Iph5s multi color phones?

3. MC1123

Posts: 1256; Member since: Nov 12, 2012

i wish the rumor of the 3 iPhone is true.. but then again this is apple, only releasing one device in a year.... but that would be nice.. taller iPhone (4.3-4.5" would be nice but i guess 4.8" will be the trend now since all the android phones are now at 5" and other platform are pressured by this so 4.8 with very thin bezel it a +) taller iPhone and 4" polycarbonate iPhone for emerging market! but apple should still need to make the iOS with something new and have that "WOWWWWW" factor!

5. drnggaj33

Posts: 127; Member since: Feb 29, 2012

the same ios again maybe diffrent style no new hardwear zzzzzzzz!!!!!!!! apple customers are getting tired of it i see it all the time i worked for vzw and now att ...what they need to do is update the ios they will i have a feeling they're gonna add widgets like the andriod phones to try and step up plus find a way to close all apps at one time not one by one but thats it

6. martinlosha unregistered

Tim Cook really needs to take his d**k out of his Mouth ...

13. darac

Posts: 2156; Member since: Oct 17, 2011

Lol, you summoned it perfectly

7. jove39

Posts: 2147; Member since: Oct 18, 2011

Hmmm...I thought Incredible stuff means...new devices...but its just annual refresh of existing devices!

10. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Looking forward to apples 2013. Should b some pretty cool devices released.

11. tech23

Posts: 14; Member since: Dec 22, 2012

iphone 5s with better map

14. darac

Posts: 2156; Member since: Oct 17, 2011

Depends mostly on the iOS 7, I'd say. Apart from that, the MacBook Air with retina should indeed be worth looking forward to

16. drnggaj33

Posts: 127; Member since: Feb 29, 2012

ios7 gonna add widgets and one button kill switch to kill all apps zzzzz really think bout the same stuff over and over again blowing money fast

20. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

You mean like the same damn things they have been doing for the past 5-6 years? Same look, minor spec bump so people think they are getting an "upgrade" with next to no changes to iOS except maybe adding some stuff Android already has LOL

21. Droiddoes unregistered

Based on what? Their stellar history of releasing basically the exact same thing year after year? Fool.

17. InspectorGadget80 unregistered

Their stuff all the same

19. Aeires unregistered

Poor Tim, essentially Apple is doing everything right and they still get beat on. Maybe one day they'll realize the constant lawsuits were a bad idea.

22. Droiddoes unregistered

I hope not, their strategy of "sue sue sue" last year cost them big. LMFAO at their stock price yesterday. Let them keep on how they are and they'll be dead in a few years. I cannot wait.

26. tryingHARD

Posts: 64; Member since: Dec 31, 2012

whatever you say lossers! apple will always be on top. android will always be second. i will always buy apple. android is just really annoying! you know why? because of fandroids like you! i would like android but due to your s**theadedness, i will always hate it! poor company, dragged down by mouthful of losser fandroids! hahahaha! i have all apple products! i always laugh at people with plastic phones! hahahahaha

27. srgonu

Posts: 558; Member since: Feb 13, 2012

keep "tryingHARD" to convince yourself. You are the loser not enjoying better Mobile OS.. no one cares.

28. miguel6632

Posts: 21; Member since: May 25, 2012

are you relly trully happy with the same phone over and over again

32. networkdood

Posts: 6330; Member since: Mar 31, 2010

Miguel, there is a sucker born every minute....APPLE's new motto for iphone 5S, XL MATH, and ipad min 2, and ipad 5.

31. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, such an unintelligent argument...hating a phone because of perceived fans' actions...such a sorry life...

33. tryingHARD

Posts: 64; Member since: Dec 31, 2012

then say it to yourself! dont make non sense "apple so old, apple is junk" comments! cause your making yourselves look so looser! yes i do hate android because of people like you! if you stop complaining and accept the fact that apple is apple, and plastic is plastic, i would try android. but since then, i will always hate and laugh at it. PLASTIC! hahahaha

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