Three new videos focus on the Samsung Galaxy S7 and Samsung Galaxy S7 edge; check them out now!

Three new videos focus on the Samsung Galaxy S7 and Samsung Galaxy S7 edge; check them out now!
Samsung released three new videos today to promote the Samsung Galaxy S7 and Samsung Galaxy S7 edge. The first video, called "Why," has smartphone owners asking why they can't get certain features on their handset. "Why can't I buy this weird shaped meat sandwich with my phone?," asks a woman. A guy tries to squeeze his handset into his pants pocket. "Why can't my phone have a big screen but be small enough to fit in these fashionably tight pants?," he wonders.

Another man wants to know why the battery on his phone can't last long enough to navigate him out of the scary woods. As the video gets longer, the questions become sillier. A wealthy rapper (fictitious, but still a amalgamation of a few artists) wants to know how can he show everyone how rich and carefree he is if pouring champagne on his phone makes it break.

By now, you should know that the way to resolve all of these "Why?" questions is to buy the Samsung Galaxy S7 or Samsung Galaxy S7 edge. And we won't even bother to give away the surprise ending with William Macy, who wants to know why he can't be the official spokesman for the Galaxy S7 edge. After all, the phone is "the only water resistant, best wireless charging, best camera having memory expandable pay almost anywhere" phone," Macy says.

The second video focuses on water. As the ad points out, we can't live without it inside of us. And without it on the outside of us, we become dirty and disgusting and our skin falls off. As the clip points out, there are only two things we can't live without: water, and our phone. "So why in the world would you get a phone that can't get wet?," asks the voice over announcer. Both the Samsung Galaxy S7 and Galaxy S7 edge have an IP68 certification. This means that the phone can be submerged in water as deep as 3.2 feet for as long as 30-minutes, and emerge unscathed.

The third ad is called "Dark." Many great things happen in the dark, says the video, which is why you need a smartphone with a camera that takes photos in low-light conditions. The 12MP rear camera on the Galaxy S7 and Galaxy S7 edge both have an aperture of f/1.7, which means that pictures can be snapped in low-light conditions and still come out looking great.

You can check out the new ads for the Samsung Galaxy S7 and Samsung Galaxy S7 edge by clicking on each video, below.







source: Samsung (1), (2), (3

Related phones

Galaxy S7
  • Display 5.1" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(28h 3G talk time)
Galaxy S7 edge
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3600 mAh(36h 3G talk time)

FEATURED VIDEO

34 Comments

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Hopefully the S7 will generate enough waterproofing hype.

21. spin9

Posts: 310; Member since: May 31, 2014

Samsung mum and swallowed some of those questions last year tho

2. kajam

Posts: 220; Member since: Jun 24, 2015

My 7 edge is arriving today afternoon i will be the judge

4. mitchytan92

Posts: 92; Member since: Mar 02, 2015

Huh so early?

24. S.R.K.

Posts: 678; Member since: Feb 11, 2016

"so lucky".

3. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

I wonder if Sony did this same video would it help sales. #TeamSonyMicrosoft

19. KillTheKardashians

Posts: 93; Member since: Feb 19, 2016

You mean #TeamVirgin

5. mitchytan92

Posts: 92; Member since: Mar 02, 2015

Why can't my country has the 64gb variant? #sdcardslow

6. AkoSiKuting

Posts: 88; Member since: Dec 09, 2015

LOL try harder Sammy :)

8. kajam

Posts: 220; Member since: Jun 24, 2015

Why you here then?????

25. S.R.K.

Posts: 678; Member since: Feb 11, 2016

He's feeling "jealous".

11. GreenMan

Posts: 2697; Member since: Nov 09, 2015

AkoSiKuting: Considering the cheesy nature of these videos, I'd say: Don't try at all, Sammy....! Or just keep trying, you might get it one day, who knows? Miracles do happen... Well, sometimes!

20. mitchytan92

Posts: 92; Member since: Mar 02, 2015

I think it is the best that Samsung had done and it feels fine to me. :/ Comparing this to the LG G5's MWC Presentation, this is way way better. https://youtu.be/lyC1fUBqnaU?t=5m52s

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

LOL no matter what they do they can't convince blind haters like you.

26. S.R.K.

Posts: 678; Member since: Feb 11, 2016

He is a jealous hater. I dislike Apple, but not thier products. Yes thier products are overpriced. But....

28. Flipdis

Posts: 9; Member since: Feb 09, 2016

What??? I thought they were hilarious!

7. manojmcn

Posts: 633; Member since: Jul 16, 2015

Seems the S7 Edge is being highlighted more in advertisements. Good one though.

9. DerryAhmad

Posts: 296; Member since: May 05, 2012

Great commercial/video! Glad they advertise the Edge variant (S7 Edge) more now. They know that it's the more interesting one and more likely to get attention.

10. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Might as well write a songs on S7 and dance about it... This is getting so awfully annoying... P.A Focus all of your man power on reviewing these fatty siblings, savvy? People care less about these cheesy videos... A pathetic excuse of marketing... Looking forward to it...

17. TerryTerius unregistered

Marketing is large part of the reason that Samsung outsells every single one of their Android competitors by ridiculously large margins. Claim no one cares all you like, but the reality is the opposite. May I ask, what is your idea of an effective ad? Or some examples of ads you like, since you believe these are so terrible? I liked them, quite a bit actually. But I am curious about your positions.

12. Clars123

Posts: 1078; Member since: Mar 16, 2015

Lil Wayne tho..LOL....I love how they actually managed to diss the competition subtly instead of making it the focus of the whole video in the 'Why" commercial...I think these are quite good ads, they actually show what's good about the device.

14. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Those are actually kinda effective. Funny how they make no mention of the non-Edge model though.

15. sachouba

Posts: 266; Member since: Jun 08, 2014

Those ads are hilarious ! I like the subtle reference to Apple and their Apple Watch that's not autonomous in the first ad.

18. TerryTerius unregistered

All the features they mentioned are shared between the two models. They will likely put out ads specifically for the edge pretty soon.

16. TerryTerius unregistered

And this is exactly why Samsung outsells all their Android competitors in the flagship space every year by a wide margin. I like these ads. Showcased the uses of their phones, what sets them apart and made sure every bit of it was memorable. And most importantly all of it was easily understood and made it clear exactly why someone should choose your product. That is how you advertise. Teach the public how to use it, and what they can do with it.

22. wando77

Posts: 1168; Member since: Aug 23, 2012

Great ads

23. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

Great commercials, love 'em all, very clever and funny! Hateful iTard sheeps must be tearing their hair out with jealousy and crying themselves to sleep right now... hahahaha!

27. S.R.K.

Posts: 678; Member since: Feb 11, 2016

Lmfao. Samsung comes out with great adds. As usual.

29. GeorgeAF

Posts: 87; Member since: Feb 25, 2014

This was well done. Lil Wayne though hahaha. I really like how they made the ads. Thinking outside the box.

30. DFranch

Posts: 546; Member since: Apr 20, 2012

Why does the article call Lil Wayne "A wealthy rapper (fictitious, but still a amalgamation of a few artists)"

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.