Things go better with Apple? Cupertino tech giant replaces Coke on top of global brands list

Things go better with Apple? Cupertino tech giant replaces Coke on top of global brands list
For 13 consecutive years, soft drink giant Coca-Cola has been on the top of Interbrand's Best Global Brands list. But on Monday, Coke's reign at the top will be officially over once Interbrand announces its new top 100 list. The new number one global brand is Apple, completing a run to the top that saw the iPhone manufacturer at number 8 in 2011 and number 2 behind Coke last year. According to Jez Frampton, global chief executive at Interbrand, Apple's placement in the top spot was "A matter of time. What is it they say, ‘Long live the king’? This year, the king is Apple."

Coca-Cola dropped to 3rd as Google took 2nd, up from 4th last year. Microsoft remained number 5. Samsung (8) and Intel (9) flip-flopped positions from 2012 to 2013. It wasn't all good news for mobile companies we follow regularly. BlackBerry, which was 56th in 2011 and 93rd in 2012, is now off the list. And Finnish handset manufacturer Nokia had the largest fall of names in the top 100. The company went from 14th in 2011 to 19th last year and is now 57th in the new report.

The value of the Apple brand is estimated at $98.3 billion, up 28% from last year. Coke's brand is worth $79.2 billion, up 2% from last year. Will this be the start of an Apple dynasty like Coke enjoyed for 13 years?

source: Interbrand via NewYorkTimes, Engadget



1. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This is awesome, I just have to give credit where credit is due

2. woodshop20

Posts: 459; Member since: Sep 14, 2013

You know what they say - when you're at the top, the only way you can move is down. Apple now has everything to lose.

21. Chaseism

Posts: 82; Member since: May 08, 2013

Coke carried it for 13 long as Apple is smart, they can have a pretty decent reign.

3. woodshop20

Posts: 459; Member since: Sep 14, 2013

Why is it that in the last 10 news articles, 7 of them have been about Apple? No leaks regarding Android 4.4 or Nexus 5?

7. Shatter

Posts: 2036; Member since: May 29, 2013

Thiet milking ad revenue because apple articles must mean more views.

10. TechBlue

Posts: 81; Member since: May 06, 2010

I agree I am sick and tired of it... most of the write ups are Apple.

16. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Log off then.

22. TechBlue

Posts: 81; Member since: May 06, 2010

@darkkjedii I didnt ask for your advice. Mother F'er ..

4. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Congratulations Google for being 2nd on the top global brands list!


Posts: 91; Member since: Feb 13, 2011

How interesting! In the top 10, only two companies are in food business, the rest are tech companies.

6. buccob

Posts: 2968; Member since: Jun 19, 2012

Ouch NOKIA.... -65% Congrats Apple, Google and FB... Top Risers (and Prada i guess)

8. Whateverman

Posts: 3295; Member since: May 17, 2009

Good job Apple and Google!

9. Rongocook

Posts: 76; Member since: Sep 20, 2013

Apple is the most popular fruit so i guess it helped the cupertino co in building up the goodwill more faster!

11. syedzain

Posts: 175; Member since: Oct 08, 2012

And they say Apple is going down... lol Good Job Apple.

12. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Congrats Apple. Oh see Google is +34% gaining more than Apple, I think Apple will enjoy this position just for few more time then Google will captivate.

20. Jommick

Posts: 221; Member since: Sep 10, 2013

If you run the numbers given the growth percentages stay the same, google is on top after two years.

13. Trex95

Posts: 2381; Member since: Mar 03, 2013

Congrats Apple and Google.

14. TheM16

Posts: 80; Member since: Aug 14, 2013

Predicted ... :) They all deserve their position

15. tryingHARD

Posts: 64; Member since: Dec 31, 2012

My wife has ip5, i drink coke in mcdo, my house is cooled by samsung AC, i store my food inside GE fridge, i drive camry, i have ibm laptop running windows powered by intel and posting this comment using chrome. I have them all.

17. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Great job by the two tech titans. I love both of these companies, keep bringing the noise you two.

18. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

I'm surprised Mc'donalds isn't #1, with the way obesity is ravaging people.

23. chrislars

Posts: 77; Member since: Apr 11, 2013

Obesity isn't directly linked to McDonald's. I'm sure fast food doesn't help but over indulging and other cheap foods with preservatives and poisons will add to the fact. Cheap food is not good for you, period. If you didn't grow or raise it yourself you cant trust it these days, pharmaceuticals thrive off the waste that is being fed to the people. The food makes you sick so you go to the doctor for depression/high cholesterol/blood pressure/ ect. and they prescribe you medicine with side effects with other symptoms. It's a crazy world

19. GoogleSafariFox

Posts: 100; Member since: Sep 28, 2013

Big Samsung Fan Here, And I give credit where credit is due. Congratulations Apple! I Hope my Beloved Samsung will win next year:) Well, where's Mcdonalds here? I mean Mcdo is Giant Food chain that most people loves?

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