Things go better with Apple? Cupertino tech giant replaces Coke on top of global brands list23
Coca-Cola dropped to 3rd as Google took 2nd, up from 4th last year. Microsoft remained number 5. Samsung (8) and Intel (9) flip-flopped positions from 2012 to 2013. It wasn't all good news for mobile companies we follow regularly. BlackBerry, which was 56th in 2011 and 93rd in 2012, is now off the list. And Finnish handset manufacturer Nokia had the largest fall of names in the top 100. The company went from 14th in 2011 to 19th last year and is now 57th in the new report.
The value of the Apple brand is estimated at $98.3 billion, up 28% from last year. Coke's brand is worth $79.2 billion, up 2% from last year. Will this be the start of an Apple dynasty like Coke enjoyed for 13 years?
source: Interbrand via NewYorkTimes, Engadget