The term "MyXperia" is now trademarked by Sony, new storage service in the works
According to the application, MyXperia will be a service or an app which will grant the user the ability to upload and download content from... somewhere, presumably the cloud. With more and more companies offering some kind of cloud storage or service, Sony couldn't allow itself to fall behind the others. Here's what the trademark application offers as a description for MyXperia:
Computer application software and downloadable software in the nature of mobile applications for use in connection with virtual computer systems and virtual computing environments for upload, storage, retrieval, download, transmission and delivery of digital content and media to and from the following: mobile phones; smart phones; digital or electronic tablets for the recording, transmission, processing and reproduction of sound, images or data; personal digital assistants (PDAs); and/or portable and handheld digital electronic devices for the recording, transmission, processing and reproduction of sound, images or data.
source: OHIM (use trademark No: 011197332) via XperiaBlog
