The power of 10: Photographer social media Grryo posts camera samples of the new HTC 10

HTC has made some great promises for the camera on its newest flagship — the HTC 10 — and, on paper, we'd have to say we are pretty hopeful that the company will finally nail a top-class camera for its expensive handset. Thanks to a partnership with a social media for photographers, called Grryo, we can now feast our eyes on a number of photo samples taken with the new HTC 10!

Grryo has published a blog post, explaining that a bunch of its photographers have had their hands on the HTC 10 for a few days, and they were tasked with taking the phone for a ride around their hometowns' landmarks. Currently, we can see photos from three different cities, but the post claims that there will be more in the near future and encourages us to follow the hashtags #HTC10 and #PowerOf10.

Just recently, we also saw Huawei partner up with photography community EyeEm to promote the dual camera-equipped Huawei P9 in a very similar manner. Are we seeing a new marketing fad developing?