The craze blows over: Pokémon Go loses 80% of paying users, still most profitable game on mobile

The craze blows over: Pokémon Go loses 80  of paying users, still most profitable game on mobile

It has been more than two months since Pokémon Go hit the mobile markets and took the world by storm. The augmented reality game, developed by Niantic Labs, let players become real-life Pokémon trainers, enticing them to go out into the world and hunt for the many types of monsters, then care for them and level them up. Set up in the world of a franchise loved by many, it quickly became the most installed game on mobile devices ever and permeated every possible level of pop culture.

Of course, nothing lasts forever, and it seems Pokémon Go has had its 15 minutes of fame. Digital commerce tracker Slice Intelligence reports that, in the month of August, Pokémon Go's paying playerbase in the U.S. dropped by a whopping 79%. The huge spike of mobile buyers that the game attracted has eased off and overall in-app purchase revenue (for all games) has dropped to what the company calls “pre-Pokémon Go levels”.

However, this does not mean that the game is not profitable. According to Slice's stats, Pokémon Go still rakes up 28.4% of the game-generated income in the USA and its feet are firmly planted at the top spot for revenue-generators. For comparison, the second most profitable game is Candy Crush Saga and it only attracts 4.5% of the overall game revenue — 6 times less than the cash Pokémon Go pulls.

So, while Niantic has had some trouble with bugs, and its lack of communication with users has been infuriating for some Pokémon trainers out there, it seems the AR game is still doing well enough to keep Niantic, the Pokémon company, and Nintendo pretty happy.

Are you still playing Pokémon Go? Are you buying Pokécoins every now and then?


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13 Comments

1. boriqua2000

Posts: 243; Member since: Mar 11, 2009

Those 80% were Note 7 users.

2. Podrick

Posts: 1284; Member since: Aug 19, 2015

This comment blows.

7. Jimrod

Posts: 1605; Member since: Sep 22, 2014

...up?

11. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

lmaooooooo Still I am so glad they all have left. The game now doesn't freeze or glitch out as much as it did before. Niantic is putting the TLC into this game. I still enjoy this game and still play it. Every time I am out and about I just pop the game out. Since I ride my bike & skate my board for exercise, it's just natural to have Pokemon Go going. I am at Level 28 & I got 132 Pokemon Registered on my Pokedex. These new updates are making the game really good, & from what I am reading the battle system is up for a MAJOR upgrade. I got some beast Pokemon who consistently kick some serous a$$. They need to add a speed multiplier to make some of the weaker Pokemon stronger like they were in the actual video games. This game is bananas epic. Makes going everywhere you normally go to everyday an adventure. The other day I went to a Q'Doba for lunch and in the parking lot there was a ??? CP Snorlax just chilling. After the capture he was a 2124 CP Pokemon. So it make everyday normal routines more exciting. +1

3. Podrick

Posts: 1284; Member since: Aug 19, 2015

Pokemon Go away!

10. KParks23

Posts: 722; Member since: Oct 13, 2010

Exactly What do they expect when Everytime they update the game they screw a group of people over!

4. nh1402

Posts: 137; Member since: Oct 30, 2013

shouldn't it be "more than 6 times LESS cash that Pokémon Go pulls." Paul K.

6. paul.k

Posts: 290; Member since: Jul 17, 2014

Oops. Thanks

5. Planterz

Posts: 2120; Member since: Apr 30, 2012

I thought that people paying money for Pokemon Go was stupid, but at least this game gets people exercising and socializing. But paying money for freaking Candy Crush Saga? WTF is wrong with those people?

8. moechanndud

Posts: 7; Member since: Oct 12, 2015

Still playing? Yes!, Buy pokecoins? f**k NO! I get free 100pokecoins everyday from GYM. Maybe a total 3000 coins since July.

12. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Everyday before I go to work I pass about 8 gyms. Everyday I take a gym before I work. I have been taking gyms everyday since like week 1 or 2 of the games release date. That's 10 Pokecoins everyday since July. I don't use my money ever. But I have put ton's and ton's of hours into this game. I may just buy some lucky eggs and support the developer that way. What's $20.00 anyways... I spend 4 times more when I go out on a Friday night drinking with my boys or when I take my wife out on a date. Also you must be in a super tiny small town to be holding 10 gyms everyday. When I take over a gym I lose that gym in about 5 to 6 hours. I was top dog in a level 10 gym and held that gym for only 5 days. That was a level 10 gym with 10 Pokemon holding it down... Where I live gyms get taken daily.

9. duartix

Posts: 311; Member since: Apr 01, 2014

Let their idiot 0.37 update sink in and they will take their biggest hit from ~30% of android users that are either rooted or on custom roms. I've already started to see the reflex of that on the number of people playing around. I'm sure it will hit them even more than the end of school holidays. Stupid goes as stupid does.

13. Milliardo

Posts: 2; Member since: Nov 15, 2015

Ever since the new Pokemon Go update with buddy Pokemon I think more people would be dropping off, no thanks to Niantic's update wherein rooted and jailbroken phones cannot play the game. That would mean a lot of the players out there, and I don't expect them to unroot or take off jailbreak just for Pokemon Go. Bad decision on Niantic's part, and it's one way to infuriate its playerbase.

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