The Samsung Galaxy S7 may cost 10% less than expected at launch

The Samsung Galaxy S7 may cost 10% less than expected at launch
It looks like the "affordable flagship" term could gain a new meaning, sort of. Apparently, Samsung Electronics' annual anniversary ceremony had Vice Chairman Kwon Oh-Hyun break up the drinks and dances over a sobering talk about business hardships. By his words, "smartphones, TVs, and other key IT products are entering a slow growth phase" while the company's rivals introduce "new technology and business models." The speech then turned philosophical, with the takeaway punchline of "if we resist changes, then we won't survive."

Of course, a corporate party isn't usually the ground to break out anything concrete. But we do know of a few things Mr. Kwon could have had in mind. Samsung Electronics will be announcing changes to its corporate management in December, which will inevitably affect its product line in one way or another. In this line of thought, let analyst Pan Jiutang throw a rumor your way. He's heard that Samsung might consider reducing the upcoming Galaxy S7's price tag by 10% off the usual flagship price.

You may remember Samsung made the same move not long ago, cutting the S6 and S6 edge's prices by around 10%. It looks like this strategy has proven useful, and it will stick as its default approach. It's probably the least Samsung can do to combat Chinese smartphone makers' cutthroat price tactics, suited to big demand and online sales channels.

Although the last quarter ended on a positive financial note for Samsung, thanks to reasonable market strategies and good sales of flagship devices, the company is prepping up for a slow year ahead. Facing market saturation and the "innovator's dilemma" of having the competition introduce viable alternatives to its core technologies at cheaper prices, Samsung Electronics is approaching another time to reflect upon the way it's been doing business.

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81 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Project Lucky, Samsung most dangerous one ever.

2. andro.

Posts: 1999; Member since: Sep 16, 2011

The prices of the edge in particular were indeed at the start a major sticking point affecting sales,the price drop since has seen a big turn around

4. Derekjeter

Posts: 1446; Member since: Oct 27, 2011

It's crazy all the free stuff you get with a new S6 edge plus or note 5. Verizon gives you $300 gift card and $100 bill credit when you upgrade or edge up for one of those phones. Costco will give you $300 gift card if you use Edge in Verizon or the other payment plans on the other carriers. If the price does drop and these offers continue I think Samsung will have bigger sale numbers next year.

16. Manyci

Posts: 116; Member since: Aug 03, 2015

Hey!! There is a whole world outside of the US... Here, in Europe you have to pay more for them (than in the US) and you get nothing with them. And the US sales are just a fragment of the global sales.

81. TerryTerius unregistered

Yes and no. China and the US are the largest markets for Samsung, and high end phones in general. You're right in the sense that any market is a fragment of the totality of what's available, but some markets are much larger than others. The U.S is one of those, for Samsung at least. That's just factually correct. I don't know why people get so defensive over trivial things like this. It's not like anyone is saying your country is irrelevant or something.

3. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

I hope the Edge version will have a curved bottom instead of curved sides, that would be cool.

6. Commentator

Posts: 3722; Member since: Aug 16, 2011

Curve all the edges!

78. B4Real unregistered

Make it a crystal ball!

26. TSMan2

Posts: 363; Member since: Aug 20, 2015

Dell Streak form ??? Would be great!!!

64. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol they should just curve everything and make it one big piece of glass with the chips inside.

5. techandbeers

Posts: 110; Member since: Nov 02, 2015

Get rid of touchwiz. Tired of laggy Samsung phones. Would have kept the edge plus if it wasn't so laggy.

8. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

No need to get rid of TouchWiz, just make it lighter and less bloatware while retaining versatility, Sammy can do it. Btw, l hope they get rid of that chinese-looking stock icons which debuted in Note 5 and S6 Edge+ .

11. MichiGo

Posts: 173; Member since: Sep 09, 2014

Yeaaa I immediatly changed my theme to get rid of that ugliness

13. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Just use RRO like Somy has been using for years, or what we call Layers.

20. TyrionLannister unregistered

The icons are ugly. But that can easily be changed with a theme or a launcher+ icon pack.

25. alex3run

Posts: 715; Member since: May 18, 2014

Lighter? Why? We don't want Apple on Android! The main killer feature of Touchwiz is functionality. Hmm... Well it WAS before GS6 and Note 5.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I like those oval shaped icons. But yes that is why on Android you can install ugly launchers...lol :-)

44. marorun

Posts: 5029; Member since: Mar 30, 2015

They just need to not put all those features préinstalled. Use your Samsung store to offer those features to all Samsung phone owner instead. This way you get a clean touchwiz. Do everyone need multi tasking? 50% of my samsung clients dont even use it on the note 3/4/5 they haves. thats just one example.

17. j2001m

Posts: 3060; Member since: Apr 28, 2014

There is no lag on my edge plus in the uk

52. techandbeers

Posts: 110; Member since: Nov 02, 2015

Nice. There was definitely lag on mine in the US.

65. Taters

Posts: 6474; Member since: Jan 28, 2013

I have zero lag on my Gs6, in fact it is by far the fastest phone out of my collection. HTC one m9 Nexus 5x iPhone 6s iPhone 6 that I should return to the company I work for. Was supposed to return it when I got the 6s. Lol Xperia Z3 Of course you have to turn off flipboard. That thing lags like a bitch. But that is all iOS is basically. Android with everything turned off.

69. darkkjedii

Posts: 30777; Member since: Feb 05, 2011

;) .

22. dazed1

Posts: 776; Member since: Jul 28, 2015

New Samsung phones does not lag, even if they do its such a small thing, and overblown just to be that guy, its all based on myths and noobs who doesn't know how to use their phones...even the S410 phones doesn't lag anymore, the hardware became very powerful for almost any software, you are either a liar, or a parrot who is spreading BS, nothing else.

45. marorun

Posts: 5029; Member since: Mar 30, 2015

Well my Sonim XP7 with a SD400 has a smoother and faster UI than the Galaxy S6 with touchcrap. Another example on same level of speed ( or almost ) The HTC One M9 is much faster in UI and smoother too than the S6. Even my old Sony Z1 is faster and smoother. When we mean faster is the navigation take less load time all around. When we talk about smoother is when there is no frame drop at all.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Obviously you havent used one since the S6. So please shutup and let grown folks talk. You kids are just stupid and constantly repeat stuff with no facts to back it up.

50. techandbeers

Posts: 110; Member since: Nov 02, 2015

I'm stupid because I point out a valid concern? Look here: (h)ttp://forums.androidcentral.com/samsung-galaxy-​s6-edge/558487-getting-frustrated-s6-edge-poor-per​formance.html Fix the h since I can't make a link, but I can't believe you call me stupid over a known issue for many users

58. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

It's arguing semantics, but your wording choices point to you not actually having this personal experience, rather... It seems more likely you're just cherry picking negative Samsung news. You've only been a member 2 days (unless this is a dummy account), but so far I've really only seen you trolling Samsung.

67. Taters

Posts: 6474; Member since: Jan 28, 2013

Every phone has a forum dedicated to bitching about it. Did you just pull that one from a Google search? Lol

30. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

Why tha f**k you lying?

54. techandbeers

Posts: 110; Member since: Nov 02, 2015

Better question is, why do you sound so upset? And I'm not lying. The phone lags too much for my tastes

* Some comments have been hidden, because they don't meet the discussions rules.

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