The OnePlus One gets another price drop before proving it exists

The OnePlus One gets another price drop before proving it exists
OnePlus CEO Pete Lau seems to be forgetting one of the main rules of marketing (and storytelling and life in general really): show, don't tell. You can tell us all you want, but if you don't have something to show, then we're just left with empty words. We've heard various specs, and we've been told about the planned pricing of the OnePlus One, but the device is supposed to be released in the next few months and we haven't seen so much as a product render.

We're not yet prepared to call the OnePlus One vaporware, but with each new comment by Pete Lau, it is getting harder and harder to believe the hype. First, he said that the industrial design would rival the iPhone. Then, Lau said that the device would feature the best specs available. After that, he said that the device would cost under $500 unlocked. Now, he is clarifying that last statement by saying, "Priced under $500 doesn't mean $499. The OnePlus One will definitely be available for under $400."

OnePlus has said that the device would be announced and released in Q2 of 2014, which means somewhere between April 1st and June 30th. Assuming that is still accurate, the device must be about to ramp up production in order to hit that window. Even uberleaker Evleaks is getting a bit snarky with OnePlus, posting a picture of an empty OnePlus box (the title image here) with the tag, "1+1=?"

We're definitely liking all we're hearing about the OnePlus One, but its time for Pete Lau to stop talking and start showing. 

source: +Pete Lau & @Evleaks via Neowin

FEATURED VIDEO

15 Comments

1. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

i thought marketing was about presenting a product. presenting is about telling as much as it is about showing. have a little patience. this suspense would indicate that the marketing is working.

4. Miracles

Posts: 560; Member since: Aug 31, 2013

GENIUS

2. DnB925Art

Posts: 1167; Member since: May 23, 2013

If he does keep his promise and prices it under $400, that puts it in the same league as the Nexus 5 in terms of price. I'm interested in seeing if he can make that happen.

3. JMartin22

Posts: 2369; Member since: Apr 30, 2013

They're trying so hard to build up anticipation for this device. Maybe a bit too hard

5. John2014

Posts: 43; Member since: Jan 14, 2014

Rooted already?

8. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

We're currently debating about it on the forums, but since it comes with CyanogenMod, expect that rooting it will be quite easy.

6. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

It will cost upwards of $230 to assemble I'm guessing. They could probably pull this pricing off. Wouldn't be comfortable for them though.

7. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

They don't expect to make any profit for 2 years after the release of the OnePlus One.

13. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Really? Could you provide a source? Sorry but that just seems unlikely. Do you mean they don't expect demand to be high or they won't be making any profit through sale of the device?

15. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

http://www.androidauthority.com/oneplus-interview-carl-pei-345112/ "We want more people to be able to use and share our products, which is why we aren’t expecting to make a profit for two years." - Carl Pei

9. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

They just get me pumped up even more everytime they tease something >.

10. DnB925Art

Posts: 1167; Member since: May 23, 2013

I would be interested in getting this as a 2nd phone if they did price this under $400 AND it also came out as a GPE, Might be very very very interesting.

11. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Sometimes, all a man has is his word.

12. cripton805

Posts: 1485; Member since: Mar 18, 2012

Is this even a phone?. lol What is this.

14. Max_Boost

Posts: 101; Member since: Sep 22, 2012

Vaporware. LOL

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.