It appears that HTC has pretty much given up on subtlety at this point. We've just received an invitation to an event, which, unless the company is for some reason pulling the ol' bait-and-switch, will surely be dedicated to the unveiling of the much-rumored HTC U (Ocean) flagship.
U Ultra and U Play's branding materials, but here it's also squished from the sides to further get the point across.Let's look at the clues: first off, there's the tagline, "Squeeze for the brilliant", which is... an interesting choice to say the least. It's accompanied by the letter U as seen on the
If you have no idea what we're talking about, here's a refresher: the HTC U will feature what is probably the first instance of capacitive edge sensors on a smartphone, which will detect user grip and gestures. The feature will be used in a variety of situations, such as simulating a dedicated camera button (when in the camera app, just tap on the device's edge to snap a photo,) or pulling up a convenient app launcher, à la Samsung's Edge UX, when sqeezing the device.
HTC also teased the event on its Twitter account, where we can take a better look at the device itself in a short video:
If that wasn't enough, there's always that other video, as leaked by Evan Blass all the way back in January, as well as the more recent set of photos. The HTC U will be unveiled on May 16, which almost a month from now – another interesting choice. The event will take place at 2 pm Taipei time, which translates to 2 am New York time, and 7 am London time, so expect to be seeing a lot of drowsy Western tech journalists.