Taylor Swift returns to pitch Apple Music in the streamer's latest television ad

Taylor Swift returns to pitch Apple Music in the streamer's latest television ad
About ten months ago, if someone told you that Taylor Swift would end up doing commercials for Apple Music, you might have slapped them in the face and told them to get their $@&# together. After all, Swift had just decided not to allow Apple to stream her red hot "1989" album because the tech titan refused to pay royalties to artists, writers and producers during subscribers' three-month free trial period. Apple's reasoning was that since it wasn't getting any revenue during those three months, why should it pay royalties during that time period?

But Apple caved after Swift posted an open letter to the company, and the singer decided to allow Apple to stream her record. No longer in the Apple doghouse (if she ever really was), Swift's second commercial for Apple Music has been released. In the spot, Swift is thumbing through the "Getting Ready to Go Out" category. Choosing from the tunes in the "Jukebox Hits: 00s Alternative Rock" playlist, she selects Jimmy Eat World's song The Middle, a song she used to listen to in middle school. In the spot, Swift lip syncs to the number as she prepares for a hot night out.

At last count, Apple Music has 11-million paid subscribers versus 20 million for Spotify. To be fair, the latter also has 55 million subscribers to its free ad-based tier of service. Apple doesn't offer an ad-supported level of service, but does allow users to have a one-time three-month free trial. After that, a one-month subscription is $9.99 while a family of six can subscribe for $14.99.



source: YouTube via MacRumors

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17 Comments

1. xq10xa

Posts: 808; Member since: Dec 07, 2010

dat gurl makin bank

2. lalalaman

Posts: 638; Member since: Aug 19, 2013

she's a money machine

4. JMcNulty

Posts: 11; Member since: Oct 30, 2015

Curious why you just posted the obvious. It looks like a comment on a Facebook picture. While your at it might as well toss some opinion or something in there.

6. xq10xa

Posts: 808; Member since: Dec 07, 2010

That's what the comment section is for. To make comments. Not just make the comments you would want to hear. We are a diverse bunch of humans aren't we?

8. JMcNulty

Posts: 11; Member since: Oct 30, 2015

We are diverse. Which is why its a shame not to take advantage of that and simply post the obvious. It reads like someone posted, 'that girl uses makeup' or, 'that girl sings music' . I should have just been sarcastic, called BS and said no one buys her music. I might have been able to get the same point across. Sure, you can say just about whatever you want here, like a critique of another comment. Just encouraging youyou to aspire to more ;)

12. xq10xa

Posts: 808; Member since: Dec 07, 2010

It's a comment. You are reading way too much into it. You said it looked like a Facebook post. I don't know what those looks like. You obviously like long and intricate Facebook posts and want some sort of social media attention for this. I don't really care to "aspire to more" in a phone website comment section.

15. KFear

Posts: 170; Member since: Feb 06, 2012

Dude. Calm Down. All posts are welcome. People throw their first reactions up here all the time. I second that. Girl is makin BANK! Hopefully she isn't blowing it all and still contributing to her IRA!

19. JMcNulty

Posts: 11; Member since: Oct 30, 2015

Dude. Calm down. It's just my opinion. I disagree posts like, "first" or "cool" are welcome. But why is my critique an exception to all posts welcome? For people who don't care much about the thought put into your posts you seem care a bunch about mine. I was seriously just curious.

20. xq10xa

Posts: 808; Member since: Dec 07, 2010

no you weren't you were being a snap chatty facebook girl.

21. JMcNulty

Posts: 11; Member since: Oct 30, 2015

Dude. Calm down. Still so upset for someone who pretends not care about comments. Don't you know all posts are welcome here, including my critique of your soulless post? Don't fret you've got plenty of opportunities to make up for it in future posts.

7. MSi_GS70 unregistered

She became money addicted and apple begging for more customers via her

3. SamDH1

Posts: 419; Member since: Apr 21, 2015

Cuz her last advert for Apple wasn't cringey... OH WAIT, this one is too, how great!

14. Unordinary unregistered

Taylor vs Treadmill was awesome, but that's just me and everyone else who loved it. Salty

5. UglyFrank

Posts: 2191; Member since: Jan 23, 2014

I bet her open letter was all an apple marketing campaign.

13. joevsyou

Posts: 1091; Member since: Feb 28, 2015

Apple had their chance by wowing the customer during the free 3 months. They failed and i ran back to google play music

17. justrt

Posts: 446; Member since: Jul 10, 2014

Meanwhile, I never moved from Spotify.

18. sissy246

Posts: 7002; Member since: Mar 04, 2015

I can't stand the B**** so sure as heck wouldn't make me run out and buy a iphone just so I could get apple music . Same with that dumb HTC commercial, it so dumb I turn it.

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