Take a look at the first ad for the Moto Z2 Force Edition


Like their phones or not, Moto sure knows how to make a good ad — both its still images and videos feature a weird but delightful mixture between modern and retro, full of color and energy. And with the release of its latest flagship, the Moto Z2 Force Edition, the company once again doesn't disappoint.

The ad, which can be seen above, shows the phone used in a variety of scenarios showcasing its features, and later turns into a showcase for Moto's line of mods, including the brand new Moto 360 Camera.

Highlights include: the Z2 Force Edition falling on the ground from the back pocket of a man doing a handstand; a rollerblading man wearing an all-red tracksuit coupled with a sphere-shaped, Moto-branded helmet; multiple shots of an Uma Thurman-looking actress, who is actually pretty prominent in all of the company's advertising; and a battle between two dancing voxel robots.

As good as Moto's adverts are, though, they have yet to beat Samsung's ostrich-themed Gear VR ad.

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Moto Z2 Force Edition
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64 GB + microSDXC
  • Battery 2730 mAh

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