T-Mobile's annual holiday video "sleighs" again as Verizon, AT&T and Comcast are the villians
T-Mobile has a hilarious tradition of showing up its rivals in a holiday video. In 2015, company CEO John Legere led a choir that performed revised versions of holiday favorites. The songs, of course, criticized Verizon, and AT&T with lyrics like "Oh, you'd better not gouge, you'd better not scam, Death Star and Big Red we're hip to your sham, Un-carrier is coming to town."
The next year, John Legere starred in T-Mobile's remake of A Christmas Carol, with Verizon characterized as Scrooge. Last year's video was the Claymation knockoff that saw an animated Legere call his competition the "abominable carriers." This video contained advertising claims that so infuriated AT&T, that the latter reported it to the National Advertising Division, which is part of the Better Business Bureau.
This year, T-Mobile came up with an animated cartoon takeoff of the How the Grinch Stole Christmas. The images and the narration (read by none other than John Legere) are very Suess-like, and the name of the video is The Carriers Who (Almost) Stole Wireless. Note that instead of proposed merger partner Sprint, Verizon and AT&T are joined by Comcast, the owner of Xfinity Mobile.
The story takes place in the town of Wirelessville where three carriers are adding fees and restrictions to the monthly bills sent to their subscribers. Those seeking help on the phone are caught in an endless loop and bogged down by red tape. But the T-Mobile magenta Bat-signal goes out (Legere is a huge Batman fan), and T-Mobile rides into town on a sleigh to rid the town of the bad guys.
Check out the latest in a string of funny and entertaining holiday videos from T-Mobile. Simply click on the video at the top of this article.