T-Mobile in feud with AT&T over the Un-carrier's holiday video



You might recall the holiday video that T-Mobile released this year. Based on stop-action Claymation animated classics like Gumby, the video features a talking snowman who recites a story about Verizon and AT&T (the "abominable carriers," as they are characterized in the video) and how they only cared about taking silver and gold from the people of the world. Using a fog of taxes, fees, limits and restrictions, the two top stateside carriers ignored the needs and wants of their customers. At least, that's the story passed along by the Snowman.

Today, a press release issued by the National Advertising Division states that it has referred advertising claims made by T-Mobile to the FTC and the FCC. In case you're wondering, the NAD is administered by the Better Business Bureau and is "an investigative unit of the advertising industry’s system of self-regulation." Apparently, AT&T had some issues with some of the claims made by T-Mobile in its holiday video, which was actually a take off of the animated classic "The Year Without a Santa Claus."

While T-Mobile refused to appear for an NAD proceeding, it did offer a written statement in which it said that the video was not related to any current business practices practiced by AT&T or Verizon. T-Mobile added that its video was not the kind of ad that the NAD was organized to review, and requested that the proceeding be closed because AT&T's challenge was without merit. The NAD denied that request, adding that the "whimsical" and "seasonal" tone of the video was not enough to dismiss the complaint.

The NAD found that T-Mobile did compare its services to competitors, and did mention AT&T by name. The investigative unit also said that the claims made by T-Mobile are typical of the kind they normally address in these types of proceedings. In addition, the NAD said that claims made by T-Mobile about its service need to be supported. Lastly, the NAD claimed jurisdiction over the video even though it was only seen on social media.

If you want to see the video that caused AT&T to complain that it has been the target of unsubstantiated, false, and misleading claims," and also "disparages and denigrates AT&T," you'll find it at the top of this story.

source: ASRCReviews

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7 Comments

1. kennybenny

Posts: 204; Member since: Apr 10, 2017

I wish we had T-Mobile in Canada.........

2. Subie

Posts: 2295; Member since: Aug 01, 2015

"which was actually a take off of the animated classic "The Year Without a Santa Claus." And here I thought this add was actually a take off of the the older Rudolf the re-nosed rain deer movie. Also narrated by a talking snow man and with an "abominable snowman".http://www.imdb.com/title/tt0058536/ https://en.wikipedia.org/wiki/Rudolph_the_Red-Nosed_Reindeer_(TV_special)

3. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

Everything is a copy of everything-else.

4. Gadgetex

Posts: 192; Member since: Nov 10, 2013

The Verizon fees are pretty pathetic actually. To pay the bill online you have to pay another fee too

5. Omarc07

Posts: 574; Member since: Nov 12, 2012

I pay my Verizon bill on the app that came installed on my Verizon note 8 and I don't have to pay a fee ???? I pay my bill thru there every month and never had a problem or had to pay extra ?

8. ibap

Posts: 865; Member since: Sep 09, 2009

So what is going to happen over the "Spectrum good, Direct TV bad" ads?

10. smoked_2na unregistered

So if TMO and ATT are now in a feud, the pre-feud love fest provided zero benefits to either companies customers other than the spectrum TMO gained from the failed takeover.

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