T-Mobile gets ready to make its next Un-carrier announcement on September 6th
Back in the day when Carly was T-Mobile's spokesperson, who could have foreseen that one day the carrier would become the most influential wireless operator in the U.S. Now, every time T-Mobile is about to make a new Un-carrier announcement, it means that the carrier, led by unconventional CEO and president John Legere, is about to solve another pain point for customers.
According to a typical Legerian YouTube video, the magenta wearing, Batman-loving, sneaker donning long-haired executive has been studying the "script" for the next Un-carrier announcement which will take place on September 6th. According to the YouTube listing for the video, "T-Mobile is going to flip the wireless industry on it's head, again." The video shows a production assistant knocking on the door to Legere's dressing room just as the CEO is finished studying the script which reads UN-CARRIER NEXT, 9.6.17.
Legere selects a T-Mobile hoodie to put on and walks up to his mark where is about to make an announcement. And that is where the video ends. Of course, on September 6th, we will find out what the executive was about to say in the video.
The first Un-carrier announcement introduced the no-contract Simple Choice plan in 2013. This took place just six months after Legere was named CEO of T-Mobile on September 19th, 2012. The first plan included unlimited calling and text along with 500MB of data or $50. Unlimited data was offered as an extra. Including Simple Choice, the list of Un-carrier features includes:
- Simple Choice - No Service Contracts (Un-carrier 1.0)
- Upgrades for All (Un-carrier 2.0), Amped 2.0
- Simple Global (Un-carrier 3.0)
- Carrier Freedom (Un-carrier 4.0)
- Test Drive (Un-carrier 5.0)
- Music Freedom (Un-carrier 6.0)
- Wi-Fi Unleashed (Un-carrier 7.0)
- Data Stash (Un-carrier 8.0)
- Un-Carrier for Business (Un-carrier 9.0)
- Binge On (Un-carrier 10.0)
- T-Mobile Tuesdays (Un-carrier 11.0)
- T-Mobile ONE (Un-carrier 12.0)
- Un-carrier Next
Among the most famous announcements, 2014's Music Freedom allowed T-Mobile subscribers to stream music from certain music providers for free. The feature allowed subscribers to listen to unlimited 4G LTE music streaming without the data used being counted against subscribers' monthly data allowance. Shortly thereafter came the widely copied Data Stash, which allowed Simple Choice subscribers to keep data paid for, but not used in a given month, stashed away to be used anytime during the next 12-month period.
Binge On was the logical next step after Music Freedom, allowing users to stream video from certain apps without the data used getting subtracted from the user's monthly data allowance. And this past January, T-Mobile eliminated fees and taxes for its T-Mobile One plan for subscribers agreeing to subscribe to auto pay.
So what is coming up next from T-Mobile? We should know when John Legere opens his mouth on September 6th at 11:00am EDT. By the way, that is next Wednesday and it is also the last night of the IFA trade show in Berlin. It should be a very interesting announcement.