T-Mobile’s Un-Carrier 8.0 introduces “Data Stash”

T-Mobile’s Un-Carrier 8.0 introduces “Data Stash”
T-Mobile’s soft-spoken CEO, John Legere took to a live web-cast venue today in New York City and had a talk with Yahoo Tech’s David Pogue.

During the friendly, and R-rated-for-language, interview, Legere took the cover off of Un-carrier 8.0 which introduced “Data Stash,” which begins in January.  If you feel the urge to refer to it as “rollover” data, don’t feel bad, as Pogue did just that through the whole interview while Legere corrected him to call it a “stash.” Beginning with the January billing cycle, all T-Mobile Simple Choice customers will be eligible to build a stash.

T-Mobile’s Simple Choice plans all offer unlimited data, but there are buckets of high-speed LTE data that can be bought for less than the $80 per-month fully unlimited option. To be a part of the Data Stash, you have to be on the 3GB of high-speed data Simple Choice plan, or higher for your smartphone, or 1GB plan or higher for your tablet.

Then, whatever high-speed data you do not use, that data is banked stashed to be used in the future if you want. Team Magenta’s position is, you paid for it, so you get to keep it. Is there any other fine print besides the rate plan eligibility? Only that the stashed data is good for a rolling twelve month period, so unused data from January 2015 will fall off the tally by January 2016.

Unused data is rolled up to the nearest megabyte, and for a limited time, people that sign-up or move to an eligible plan will get a free gift of 10GB of data per-line to pre-build their stash. Once that stash is gone, T-Mobile will start rolling up your unused metered data.

John Legere also touched on T-Mobile’s wideband LTE expansion in New York, and said the company is aggressively deploying its recently acquired 700MHz spectrum with active networks already live in Cleveland, Minneapolis, Colorado Springs, and Washington, DC.  T-Mobile also committed to covering over 300 million people by the end of 2015.

source: T-Mobile (1, 2 – press release)


FEATURED VIDEO

35 Comments

1. tedkord

Posts: 17311; Member since: Jun 17, 2009

I think this is great and overdue, but if the philosophy is, "you paid for it, you should get it," why does it fall off ever?

3. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

C-spire wireless was first to have rollover Data T-mobile stole the Idea.

25. torr310

Posts: 1645; Member since: Oct 27, 2011

"you paid for it, so you get to keep it"

2. redbaronk12

Posts: 99; Member since: Dec 14, 2013

Why not offer this for the one gig plan also?

39. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

They want you on either the 3 or 5 Gb/ month plans. The 1 Gb plan is the loss-leader that is used to get you in the door. Once you get throttled, they have the data roll-over to help you rationalize spending the extra $ for the 3 or 5 Gb plans.

40. g2a5b0e unregistered

Economics 101. Not sure why this isn't so simple for people to understand.

4. z31k_3

Posts: 27; Member since: May 06, 2011

Why don't they just offer unlimited non-throttled data....

5. jackskellington6

Posts: 11; Member since: Mar 14, 2014

They do. It is $80/month.

17. Salazzi

Posts: 537; Member since: Feb 17, 2014

For line 1, then $60/month for line 2, then $40/month for lines 3-10.

6. dleung0002

Posts: 4; Member since: Dec 17, 2011

tmobile does offer an unlimited data plan

7. cripton805

Posts: 1485; Member since: Mar 18, 2012

The idea is smart on their end. Some of those 1 gig users will switch. End up paying more and probably wont ever use up their rollover data. Its a pretty smart plan.

8. Augustine

Posts: 1043; Member since: Sep 28, 2013

Rolling minutes over was how standard unlimited minutes came eventually about. Hopefully, standard unlimited data is not too far away.

11. shamatuu

Posts: 159; Member since: Nov 02, 2011

okay not bad but not what i want.

12. MEeee

Posts: 412; Member since: Oct 19, 2011

I have the best T-Mobile Grandfather Classic Value plan - $40 Family Voice (600 minutes-now unlimited) for 1st 2 lines, additional lines $5 each, $10 family txt, $5 Preferred Android Unlimited Web (no cap) each, $10 loyalty discount for every 6 months, & 15% corporate discount.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

If you have that plan then hold on to it. lol. Except that Tmobile has done away with corp discounts. And if you ever try to do anything on your plan or upgrade you will lose it. lol

33. kevin91202

Posts: 642; Member since: Jun 08, 2014

"Except that Tmobile has done away with corp discounts." Not true. That's what TMo wants to tell you, but in fact, TMo still gives a corp discount to certain companies.

38. remixfa

Posts: 14605; Member since: Dec 19, 2008

I used to work for Tmo. The corporate discount does not exist on the new plans. They are "al a carte". They only ever existed on the old contract plans. And they are gone. Any that are left are just lucky individuals as most had them removed at one point or another when they upgraded/changed the plan.

14. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

AT&T's grandfathered unlimited data plans are still arguably better than these T-Mobile plans. But I like how T-Mobile keeps pushing the value forward, a little bit at a time. Hopefully T-Mobile can expand its network outside of the big metros.

36. khul00

Posts: 27; Member since: Sep 06, 2014

Arguably not cause AT&T throttles you after 5 gigs even if you have unlimited

15. theguy2345

Posts: 1216; Member since: Jun 24, 2014

This is a bit disappointing, having an unlimited plan with them. For others, this is great.

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

do you use more than 5gigs a month? I was about to switch to unlimited because I kept hitting throttle, but since they changed Google Music to "doesnt count towards data", my usage is around 2-3gigs.

21. Augustine

Posts: 1043; Member since: Sep 28, 2013

If your average usage is below 3 or 5GB per month and only have unlimited just in case, then you might rely on your stash for those cases and save between $10 and $20 per month.

23. mloudt

Posts: 20; Member since: Nov 14, 2014

If anything it will make some people on their unlimited plans downgrade and save money. We will probably see alot of 1gb plan people upgrade to 3gb plans, and some unlimited plan people will downgrade to 5gb plans. So, T-mo will win and lose while still making money.

30. g2a5b0e unregistered

Maybe, maybe not. I'm guessing most people who have unlimited have it because they use more than 5GB a month. Chances are rolling data won't help them very much. It's also a psychological game as well. They give you that 10GB bucket at the very beginning of the year because they know you're very likely to use it up quickly if you have it. I think most who use this as an opportunity to go down to 5GB will quickly go back to unlimited once they see it's not working out for them.

19. mike523

Posts: 7; Member since: Oct 18, 2013

Great idea. NOT a great DEAL for most T-Mobile customers. Only 3GB or more plans (much more expensive monthly) are eligible. My 2GB plan does not get to roll-over data. UNCARRIER initiatives have always benefitted the masses....UNTIL NOW. VERY DISAPPOINTED

22. Augustine

Posts: 1043; Member since: Sep 28, 2013

Not really. Most uncarrier moves have not benefited the pre-paid customers, thought they pay the same for the same service as post-paid customers.

20. scsa852k

Posts: 331; Member since: Oct 16, 2012

Here's the reality of it. Only users with 3GB or more get this data stash. And T-Mobile will generously give all of those customers FREE 10GB 4G LTE in the initial Data Stash. So in order for these users to 'stash' their data, they'll have to use all of 3GB in one cycle, somehow use all of free 10GB data in their stash, and THEN they can start 'stashing' their data if they use less than 3GB in one cycle. And tell me how in the world that's supposed to make any sort of sense.

26. genkidama20

Posts: 52; Member since: Feb 10, 2012

Yeah, kind of a pointless promotion for 90% (guesstimate) of their users. That's like Walmart offering express checkout lanes but only one lane is ever open. I guess something is better than nothing...

24. ZombieHunter

Posts: 265; Member since: Oct 13, 2013

Another great scam that T-mobile is pulling over the sheep. Slight of hand, do something over here to distract from what's going on over there.... (Hint: Lack of coverage, which is kinda important)

29. wilsong17 unregistered

I travel whOle nj and I problem if you life where there is no cover find other provide r

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.