T-Mobile adds Data Stash to Simple Choice prepaid customers

T-Mobile adds Data Stash to Simple Choice prepaid customers
T-Mobile announced today that it will start offering Data Stash to its Simple Choice prepaid customers starting on Sunday, March 22nd. Today's announcement comes three months to the day when the carrier introduced "rollover data" by offering it to its postpaid subscribers. Each prepaid voice customer with a Simple Choice plan will receive 10GB of data on the house. Once that data is consumed, unused data rolls over every month. Data that rolls over must be consumed within a 12 month period.

T-Mobile also took a shot at the other carriers in its release, revealing that over 40,000 tweets were sent out last year from wireless customers asking to keep their unused data. T-Mobile CMO Andrew Sherrard also made an interesting analogy comparing the other carriers to a gas station that takes back the gas in your car that you didn't use up at the end of the month. "It is flat out wrong to repossess something your customers have already bought and paid for," Sherrard wrote.

Addressing AT&T's "Rollover Data" plan, the T-Mobile executive notes that data only carries over for 30 days before expiring. And he also took aim at Verizon CFO Fran Shammo who said in January that Big Red won't participate in any rollover data promotion because "We’re a leader, not a follower."


Sherrard also noted that 27% of T-Mobile subscribers covered by the Data Stash program have already used some of the unused data they've banked. By the way, T-Mobile is holding a media event this Wednesday in New York. What will Un-carrier 9.0 be?

source: T-Mobile via AndroidCentral

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8 Comments

1. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Go, T-Mo...keep it coming!

2. Augustine

Posts: 1043; Member since: Sep 28, 2013

"We’re a leader, not a follower." Translation: "we'll keep on gouging those suckers."

3. theo14461 unregistered

Exactly! Verizon is pure evil.

4. Doakie

Posts: 2478; Member since: May 06, 2009

Yep. It's pretty much the same BS Apple pedals whenever they insist they're too good follow market pressures. Sorry you're not that special... Apple you totally followed Samsung's lead into phablets and larger screened phones... Verizon you totally followed T-Mobile into non subsidized plans. Quit with the lying.

6. LionStone

Posts: 1048; Member since: Dec 10, 2010

Agreed, except Apple followed Android into bigger screens, not really specifically Sammy.

7. joevsyou

Posts: 1091; Member since: Feb 28, 2015

like it or not, T mobile has been killing it

8. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

tmobile is in the spotlight,and gets better n better ..

9. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

you're going down verizon,follow me.

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