T-Mobile USA reports that the number of its customers using 3G smartphones tripled since Q2 2009

T-Mobile USA reports that the number of its customers using 3G smartphones tripled since Q2 2009
T-Mobile USA released its second quarter financials and the picture is not pretty in terms of customer churn. The carrier lost a total of 93 000 customers in the April-June period, compared to a 325 000 net gain in Q2 2009. Nevertheless, net income was only slightly lower than the same period last year, due mainly to lower network expenditures after the 2009 HSPA+ expansion, and revenue increase from equipment sales such as smartphones.

The number of T-Mobile USA customers using 3G capable smartphones increased threefold from 2009, and with 25% from as recent as the first quarter. This is still just 19% of the carrier's customers, so there is a significant room for growth, especially if some rumored handsets materialize.

An interesting take from the press release is that the cost of acquiring a customer increased from $270 on average in Q2 last year to $330 this year, due to higher carrier subsidies of the more expensive 3G smartphones. This loss was offset by the decreased network costs since the HSPA+ network already covers about 208 million people, so the cash cost for serving a customer remained constant through all periods - $23 a month.

source: T-Mobile



1. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow, im really suprized they still lost customers even with the "everything free" day that boosted like 100k in sales. Between that and the smartphone bogo, the cost in inquisition rising is totally understandable. These numbers include post,flex, and prepay im assuming. Concidering about 70% of my customers every month buy a smartphone, that number should keep increasing quickly.

2. zerglisk

Posts: 544; Member since: Feb 09, 2010

Just dont act like stupid AT&T putting limited Data plans, please.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

Tmobile went the opposite way. They dropped aircards to $40 completely unlimited. Add on top of that you can get up to 21mb/s, and its the best deal out there. I dont think that tmo will be doing tiered data anytime soon. Its one of the growing reasons that separates them from the overpriced ATT network.

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