T-Mobile CEO tells his employees to "Win one for the Gipper" in 2012

T-Mobile CEO tells his employees to
Out of the four major U.S. carriers, T-Mobile is certainly the one that needs a morale-boost after a tough 2011. The carrier ended up independent after AT&T was forced to back away from its proposed $39 billion deal for the carrier and Sprint and Verizon were allowed to each add the Apple iPhone to its lineup. So in order to rally the troops, so to speak, T-Mobile USA CEO Philip Humm sent out a message trying to inspire his employees.

Some of the more important comments in the message include Humm saying that "In 2012, we will work to make T-Mobile successful on its own," obviously a comment on the AT&T deal that was not closed. Humm also mentioned "churn" a few times and the importance of having T-Mobile fix the current churn rate. The CEO said that currently the carrier loses a customer for each one it renews. In order to improve on that, Humm says that T-Mobile needs to offer a better portfolio of devices, modernize the pipelines and improve its standing with potential enterprise customers.

Humm also points out some new assets from AT&T such as a 7 year UMTS roaming agreement and AWS spectrum in 128 Cellular Market Areas. Besides focusing on improving the churn rate, Hamm also pointed out that T-Mobile's Challenger Strategy is right for the company. This plan calls for the company to pass itself off as an underdog, challenging the top carriers like Verizon and AT&T using a common identity that employees and customers can rally around. Right now,that image is that of the bride left at the altar. And while that is not really an image to rally around, for 2012 things can only get better for the nation's fourth largest carrier. Dish Network has said that it was interested in T-Mobile if the AT&T deal failed and certainly there are others out there who would love to get in the business by partnering up with T-Mobile.

source: TmoNews



1. bvalde09

Posts: 191; Member since: Nov 22, 2011

Mmmm Im not against Tmobile but they need to fix the pipelines as they are saying and improve CSAT, if CSAT Improve Churn Rate will reduce by itself. Please bear in mind that Other carriers has been doing so much better. Tmobile needs to do an strategic thinking fast because NOW is the time to act

11. JeffdaBeat unregistered

T-Mobile's customer satisfaction is just fine. It's all about perception. Both T-Mobile and Sprint Nextel are perceived as the poor man's wireless carrier. And that's not a knock against either company...but that is the perception. Sprint has improved that image a bit by acquiring a better smartphone portfolio, but T-Mobile still struggles because of it. AT&T has terrible customer satisfaction scores and yet it still acquires hundreds of thousands of customers every quarter. I think T-Mobile needs to work on both their handsets and their network. They also need to keep people updated on their revitalization...kind of in the same way BP is doing with the Gulf (f**k BP BTW) or Domino's is doing with their Pizza.

2. lubba

Posts: 1313; Member since: Jan 17, 2011

Good start Mr. Humm, but could have done this long time ago. Looking for the easy way out that back fired. Now you tell your employees tmo US can make it on its own after years of loss. tisk risk! Better get those super phones out soon, thats comparable to the iPhone or better cuz you got steep hill to climb against the big boys with their slew of 2012 offerings.

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

I just wanted to point out that Humm is the new CEO, he has not been around very long. But yea, they definitely needed to step up a while ago. What they need.. is REAL ADVERTISEMENTS. They havent had a memorable ad campaign since Catherine Zeta Jones.. which was amazingly when they were doing well. Funny coincidence. The pipeline is better off than ATT's and its being set up to be fixed even more. They can have all the back haul in the world but if no one knows about it, who cares? Word of mouth isnt going to save the company, effective advertising is. BTW, why is the word Catherine and the word zeta beside each other banned? that makes no sense.


Posts: 650; Member since: Nov 20, 2011

glad to hear the CEO speak up for a change. start off by getting the galaxy s3, galaxy nexus s, the phone 5, & a solid htc & windows flagship device, that would build a solid portfolio of devices for 2012

7. lubba

Posts: 1313; Member since: Jan 17, 2011

I agree totally but will not hold my breath. Only see to believe.

4. weirdfisher

Posts: 51; Member since: Mar 31, 2011

If they don't put the f**king operator logo on the front they will succeed

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

I would say they need the iphone, but I am not sure not sure they could take the hit. A deal with DISH could not hurt.

6. lubba

Posts: 1313; Member since: Jan 17, 2011

I'd get WP would be better, I mean top end WP and not a cheesy one like the Nokia 710.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yep, I agree.

12. bvalde09

Posts: 191; Member since: Nov 22, 2011

I dont think they should get the iphone, they should fix the pipelines and then think about Windows Mobile Phones. They are (WP) coming from behind and they just should step on the boat. They are investing serious money on their network. Dont think they have the kind of cash for an iphone deal. If they wouldm they would had done so when iphone 4s was coming out

8. mschmal

Posts: 23; Member since: Sep 01, 2011

T-mobile needs to make sure that people see the WP as the smartphone for people who hate smart phones. Android can be intimidating but WP is very much like the iPhone. Sell it as technology for people who don't like technology.

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