Survey shows more consumers willing to buy Apple iPhone 6 sight unseen

Survey shows more consumers willing to buy Apple iPhone 6 sight unseen
Would you be willing to plunk down serious cash to buy a smartphone without seeing it first? What if that phone were the Apple iPhone 6? According to a survey conducted by brokerage house R.W. Baird, 6.8% of those asked last month said that they would buy the iPhone 6 without taking a look at it first. That was up from the 4.4% that said that they would buy the iPhone 6 sight unseen, in February. 1000 people were surveyed each time.

What is interesting about this survey is that more people responded that they would buy the iPhone 6 without seeing it, than the number of people who said that they would buy the Apple iPhone 5s after the latter was already introduced. The highest percentage of those surveyed who said that they would buy the iPhone 6, 34.4%, came from those who already own any model iPhone. And those with a newer model of the iPhone, were even more desirous of purchasing the new version of the handset.

Would you be willing to purchase the Apple iPhone 6 without taking a look at it first? On September 9th, Apple is holding an event during which we should see the unveiling of its new 4.7 inch smartphone.

source: WSJ

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)

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29 Comments

1. brasstax

Posts: 546; Member since: Apr 16, 2014

Was anything different expected from ifans?

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I have plenty of friends who wanted galay S5 before it ever came out not knowing its specs simply cause they love the galaxy line. Welcome to 2014 where other phones are desirable also as an iphone an ignorant android fanboy,

12. register unregistered

His post wasn't that biased and you sound quite butthurt.

17. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

His stating that being loyal to one company is bad, apple as he says, but the fact that there are more fans to samsung and other companies doesnt bother him at all. I couldnt care less, enjoying my moto X, and had the luck to own WP8, iOS, 4.4 android phones all in one year.

20. brasstax

Posts: 546; Member since: Apr 16, 2014

His stating that being loyal to one company is bad, apple as he says but the fact that there are more fans to samsung and other companies doesnt bother him at all. Wow.. Did I really mean all if that!!! Being loyal to any company is not just bad, its dumb. Unless you are an employee of said company. Bro.. Don't you realize that it ought to be the other way round? With every major manufacturer charging 4 or even 5 times the amount they spent on actually manufacturing the phone, its they who ought to be loyal to every single customer. When I say loyal, I mean honoring the warranty, listening to customer feedback & incorporating customer wishes in the next release, etc. It has taken apple eons to finally realize that many customers want a larger screen. And they are now (presumably) coming out with one not because they want to listen to their customers, its because their hand has been forced somewhat by the ever increasing screen size of android offerings. Ditto Samsung. They adamantly refuse to improve their design language despite being the butt of jokes. Granted they make great phones. I own a note 3 myself & am in love with it. But the design of the galaxy s5 was a joke played by Samsung on their customers. Its almost as though they are daring people to go ahead & cough up $700+ on a band aid. Apple has made billions & will continue to make billions by selling a puny sub HD device running a severely limited OS that is incapable of true multitasking. Yes their 64 bit CPU is great, but what's the point? Its a joke to play high end games & watch HD movies on the 4 inch screen. To sum up.. I am not a troll. I don't love any single company or platform. Yes I am a fanboy. I am my own fan. I work my a$$ off & save for months to be able to buy a great phone. Sure as hell, I would want to not just look, but play around with it before forking out cash. As I stated earlier, I love my note 3. That doesn't mean I'll order the note 4 without bothering to as much as give it a glance. Never mind what the tons of tech sites say. Every phone is different. Every person's opinion us unique. I would be a moron to buy a phone just because its from company XYZ or that I have had a good experience with an older version of the same line. Enough said

26. AlikMalix unregistered

Thank you for elaborating, but you did point out specifically "ifans". There is some incomplete truth to your post. 1.Being loyal to any company is bad, but not dumb - we enjoy certain products, and their designs, I love Porsches and BMW's - they have been providing great looking products and engineering. Porsche could have changed their designs, but people insist on preferring the "pooping dog" lol. And I love it. I dont think people continue to buy iPhones if it didnt provide as much satisfaction, a face to face assistance, strong industrial design and elements, and ecosystem that keeps consumer interest over and over again. And as a bonus be the first manufacturer to introduce key features that created what a smartphone is today: Human Interface that interacts with touch and gestures that are natural, App Store, Home and Car automation, Kill Switch, Personal Assistant Software, and much more. 2. It has taken apple eons to introduce a larger screen. Apple introduced the largest screen on the phone in 2007, and it took a year for others to just develop something usable and the only way to sell is to go for spec numbers instead of improving experience. -------> I can say that: Android has taken "IONS" to finally get their OS smooth enough to be usable, and not because they listen to their customers, but it's because their hand has been forced somewhat by the ever increasing complaints of android users. Actually after iOS introduced Activation Lock - others were actually FORCED to offer similar feature. Come on man, it took a year for Android to change their BB type OS to a touch screen OS after Apple showed them how to do it. It took at least a year for Android to launch Android Market after Apple. It took 3 years after Siri introduction to launch Google Now, and even longer for Cortana. For crying out loud, there are cars today that you can buy with Car Play (iOS infotainment overlay in cars) - nothing from competitors. 64Bit support and ready - still waiting. Virtually instant updates years after years for the same device (couple of handsets by Nexus and even that only for 18 months). 3. Charge 4 or 5 times the amount they spent on actually manufacturing the phone? Really? So all the research and development is free, advertising is free, expensive failed attempts during R&D, building cost to assemble, store, and cost of shipping for each individual product is free. The cost of dealing with carriers, distributors, and their employees. Insurance costs, taxes, lawsuits (not just Samsung vs Apple, people sue for stupid things all the time) investment in green energy and conservation. All this just doesn't cost anything in your world? Whether it's Apple or Samsung, or a toilet manufacturer - there are $BILLIONS of expenses before they sell at least one phone. But yes after all been done, and deals made, and manufacturing process has been modified for that one little chip - it does cost the weight of its plastic.

27. AlikMalix unregistered

Forgot one more thing: People buy Android for specs and screen size (material things) and that's fine - there are good things within these ambitions. But, people buy Apple for experience and to some that's more important than a Spec Sheet and that's fine as well. I personally know some people who rather stick with 4" screen of an iPhone because they enjoy using it, then to suffer thru the mess that is Android today.

29. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

And your a big iShameless iFanboy

28. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Apple copied Webos Webos is Linux Android is a family Porsche is fugly and a garbage bumpy drive

18. AlikMalix unregistered

I'd say that Martin's post has good point (and some unnecessary name-calling, too), but a good point. Brasstax is a troll.

2. naittosan

Posts: 243; Member since: Jun 28, 2014

I might get one but I need to see it first

3. fzacek

Posts: 2486; Member since: Jan 26, 2014

No. Waste of money...

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

So how does "seeing" the phone even matter? Perhaps if you already wear 20 different shades of gold and you want to make sure iPhone 6 gold tone goes with your outfit. But for most people, they can probably make a reasonably good buy/no buy decision based on the massive amount of information on the iPhone 6 that will be available on the Internet, including many videos that show how the phone fits in your hand (for many different hands even).

6. AlikMalix unregistered

Wow, looks like Apple has built a trust among a few consumers. This is what happens when you build a product that people are satisfied with throughout its ownership. Not bad for a company that "doesn't care about its customers".

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Good point. Many consumers trust Apple to honor their return policy and hence can buy without "seeing" the phone: Standard Return Policy There are a few important things to keep in mind when returning a product you purchased from the U.S. Apple Online Store: You have 14 calendar days to return an item from the date you received it. ... http://store.apple.com/us/help/returns_refund

15. AlikMalix unregistered

Man, that was a clever reply, I'm man enough to admit it (no sarcasm). I really appreciate these kinds of posts, even if they destroy my post. Cudos, bro. But considering your point, people still would blindly buy the next iPhone - surely it's not because iPhones have been crap all these years? I still stand on satisfaction or trust that people have developed using iOS or iDevices. Honestly I wouldn't buy it blindly (specially due to some leaks showing protruding camera - uggghhh, that' samsung's way to deal with design problems). Actually all the iPhones I owned (2 of them) were "S" models, 3GS for 4.5 years and the 5S, and honestly - I do not see any inadequacies in iOS or Apple products. So if I had to choose the next phone blindly, before its reveal - iPhone would be without a doubt the safest bet... What's yours, 0xFFFF?

7. bradley8795

Posts: 64; Member since: Nov 19, 2013

Absolutely I would buy it sight unseen. But not for myself. I line up every launch day and get as many as I can to resell.

21. bucky

Posts: 3795; Member since: Sep 30, 2009

You are the type of person I'd like to punch. Because of you many users that would actually want the phone have to wait.

9. steelew

Posts: 221; Member since: Jun 04, 2012

Bah

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Hell NO.

11. xfire99

Posts: 1207; Member since: Mar 14, 2012

Another useless news about iphone. Everyone will say the same with any flagship model from known OEMs. Since no one knows how it looks like before release date, unless techs peoples are following the news and waiting for leaks. Also 6.8% of 1000 peoples = ONLY 68 peoples are damn low. -.-

13. register unregistered

The specs and battery sounds quite underwhelming. So No for me.

14. Shino

Posts: 196; Member since: Jul 23, 2012

See, the point is, that people want to buy the new iPhone without even seeing it. And many other don't want to buy Huavey or Samsung even after seeing it! Lol!

16. AlikMalix unregistered

Here's a thought, honestly and without trolling, please: ----------> From the leaked info, and rumors, and expected releases(not already revealed phones), which phone would you buy without seeing it first if you HAD TO? Without hearing about real specs and design - just trust that it will be a good phone for you based on your experience from previous models? I know it's silly, but give it a go. Please no trolls, just your best pick, ok?

19. hameed1989

Posts: 47; Member since: Aug 29, 2012

No way!! Its like marrying someone without seeing him/her!!

22. kamran32

Posts: 30; Member since: Aug 13, 2014

Nice but not as per my expectations and i hope that wall hugers got big screen...

23. OldNorseBruin

Posts: 235; Member since: Mar 12, 2013

...AND that's why this sucker SHOULD be called the iCHUMP6(b)s...

24. Scott93274

Posts: 6040; Member since: Aug 06, 2013

This article could also be titled that people are paying for the brand name over any actual phone feature. This statement is also applies to any other brand in or out of the smart phone market.

25. 0kax0el0

Posts: 238; Member since: Nov 15, 2012

I think is easy for those who like iPhone/iOS to be "daring" enough to pay for the next iPhone without seeing it first, given the slow evolution of the phone. iPhone4 = squared iPhone3 iPhone5 = larger iPhone4/4S iPhone5s = iPhone5 + finger reader With an even quality among every model, you can expect the next will have the same quality and just do the math iPhone6 = larger/rounded iPhone5s or very large iPhone3 If I were into iPhone I would buy the next one without seeing it firts, because there are no surprises and there are no options, it's not like Apple would start making a weird shaped phone, even if that were the case it's not like you could buy an "iPhone" from another manufacturer.

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