Survey reveals that Apple is the most desired mobile brand in emerging markets

Survey reveals that Apple is the most desired mobile brand in emerging markets
If Apple plays its cards right this year, it has the opportunity to grab a large number of new iPhone customers in developing markets, where traditionally it has been weak. According to a new survey released by Upstream and Ovum, of 4504 consumers in Brazil, China, India, Nigeria and Vietnam, Apple is the most desired brand of mobile devices in those countries.

32% of those surveyed want an Apple branded mobile device, followed by the 29% that covet a smartphone or tablet produced by Samsung. 13% are holding out for a Nokia model. In China, where the Apple iPhone is now available from the world's largest carrier in China Mobile, 42% want an Apple iPhone or iPad compared to the 32% wishing for a Samsung device.

Last year, Samsung topped this list with Nokia second and Apple in third. Despite the survey results, Android devices activated in those countries add up to 296,493, trouncing the 90,184 iOS units activated in the same locations. Functionality was the top reason given by nearly half of the consumers in the region, for purchasing a specific handset. In Brazil, 22% need to trust the manufacturer while brand aspiration is important for Nigerian (23%), Indian (26%), Chinese (21%) and Vietnamese (29%) consumers.

The survey also discovered that in emerging markets, 40% are grabbing content from the Google Play Store compared to just 28% who do the same from the Apple App Store. For those not happy with these app marketplaces, 20% cite the lack of personal recommendations, 24% point to poor navigation in the stores, and 11% complain about the lack of payment options.

source: BGR



1. strikercho

Posts: 156; Member since: Mar 20, 2012

So, nothing new.

23. InspectorGadget80 unregistered

No its not because this came from bgr the biggest fan boy site a site I never go too.

28. PBXtech

Posts: 1032; Member since: Oct 21, 2013

That's really irrelevant. What is desired really isn't that important compared to what is actually purchased. I'd love a Lamborghini, but that doesn't mean I have enough money to buy one. History has yet to prove if Apple's pricing will hit the proper target in these markets.


Posts: 3131; Member since: Jan 12, 2010

In other news, water is still wet.

2. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

I'm from developing country and I can attest to this. Even though I currently live in the US, my family and friends consonant Apple iPhone as a superior device. It's seen as a symbol of wealth even though android phones cost around the same and are in par with iPhone or even better than iPhone in different aspects.

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well yea, the misinformed will always believe so but that is why you have to help them. I have literally seen most of my family and friends switch away from the iPhone after showing them what the Android side actually has. Even I used to think Apple was the only way to go in smartphones until I tried the S3, since then I haven't looked back.

46. mrblah

Posts: 577; Member since: Jan 22, 2013


16. IMda1

Posts: 5; Member since: Feb 25, 2014

Yes I agree with you 100%. No matter how hard you try to convince them that any smartphone will do the same job as the iPhone, the iPhone IS the superior smartphone because of its price, and it keeps its price high for a long time. It shows how wealthy that family is by owning one, even though they may be homeless. Yes, it's ironic but people developing countries need to do this otherwise they will be cast upon by wealth levels. They make sure they don't cover that apple logo in the back of the phone when they flash that thing in public. The second choice is any smartphone, either Android or Windows, or whatever that can get into the internet and social media. However, things from USA is always looked upon as superior than from other countries like China. It's just the facts. And by the way, I live in the US now but I used to be from a developing country. That's how I know all this. Just the facts.

3. koko1

Posts: 103; Member since: Dec 03, 2013

they're poor, they think that iphone is the best smartphone in the world u have lumia icon, galaxy s5, xperia z2, what do u want from a kitty old fashioned phone ?

6. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

A working, reliable device that gets timely updates as well as great customer service.

8. Scott93274

Posts: 6040; Member since: Aug 06, 2013

lol, but Apple forces updates on its customers, and they end up complaining about it. It happens every time. "You took away my Google Maps", "This new OS is making me want to puke", "I'm going to sue Apple", bah, blah, blah..... Also Apple was denying their customers repairs under warranty because of alleged water damage to the phones and they only caved after all the horrible media coverage was pointing out the defect of the water sensor strip.

12. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

20. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

Apple doesn't force updates, you have the choice to download and install, or download and install later. Do your research dude.

33. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Research done. Don't make the mistake of thinking that I make everything up. Everything I type has been through my own personal experience or through reports like one linked above.

41. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

See post 20.

10. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

And a great appstore, solid performance, compact form-factor with great materials, good resale value. Also people like that the camera takes fantastic photos very easily and fast, display is sharp, bright and vivid etc. etc. Very good overall smartphone.

14. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Compact form-factor with a super small screen with PPI that is unimpressive compared to other devices (Really, their displays are the least impressive on the market these days). "Great materials" that break if you drop them despite Android phones having gorilla glass for the past 3+ years. A map app that doesn't get timely updates, a new OS that gets the Blue Screen of Death, Apple charges customers an arm and a leg to replace the battery when many Android users can do that themselves, The charge their customers double for the same increase of storage space compared to competitors.

26. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

And still it's the most successful line of phones ever...hmmmm

30. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Ooh, Gorilla Glass for 3 years? Who, pray tell, set the trend for Gorilla Glass on mobile devices, way back in 2007? The iPhone. PPI may be unimpressive, but who do the display professionals rank as the best, or on of the best, screens year after year? The iPhone. How many Android flagships have user replaceable batteries again? Just Samsung's? So that is "MANY" of Android? Get a clue.

37. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

Good post bro, and all true

45. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I do stand corrected, Apple did use Gorilla glass before other smart phones. It turns out that it's due to the iPhone's design that they break so frequently, as it has no protective bezel.

15. Mxyzptlk unregistered

Something that just works which the iPhone does very well

21. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

Very well indeed. Can't wait for 7.1 goodness.

43. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Something that just works.... Well spending $1000 on a average phone with limited, imperfect, bug infested ios 7(9 months still not all bugs fixed lol) is injustice for smart human brain.

47. mrblah

Posts: 577; Member since: Jan 22, 2013

"is injustice for smart human brain" No worries for you.

4. SAO101789

Posts: 123; Member since: Feb 10, 2014

Maybe it's because of how many apps they are. I'm a iphone 5S user and I like it. It could be better tho and nokia would be my second choice of phone if wp8.1 is awesome. Ios is a colorful os and I like it to be honest. I'm no ifan I respect each platform for what they do. The brands depending. Samsung is turning into apple and that's not good. I say apple needs to make a cheep iphone. Low end phones would be now like the iphone 4 but cheaper. Dmake around 100$ and people will buy it.

7. Sauce unregistered

What else is new. #1

9. Augustine

Posts: 1043; Member since: Sep 28, 2013

I'd wager that BMW is another most desirable brand in third-world and developed countries, yet the price of cars from such brand guarantee that Chevy and Ford and Toyota and Honda and Fiat and VW and Renault continue to be volume leaders in those automotive markets. The same with the iPhone, which may be most desirable, but not translating into volume sales.

18. superduper

Posts: 151; Member since: Oct 20, 2013

BMW shows that sometimes the biggest is not the best. General Motors (owner of Chevy) and Toyota, two of the biggest car manufacturers in the world, have been through serious financial difficulties these past few years. In 2009, Toyota had to recall over 9 million (!) cars due to faulty manufacturing standards and lawsuits. Likewise, Fiat lurches from one financial and ownership crisis to another. On the other hand, BMW experienced growth and profitability in a contracting auto market during the Global Recession.

11. Kishin

Posts: 706; Member since: May 30, 2013

All hail iOS...

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