Super Mario Run hits nearly 150 million downloads, but makes less money than Fire Emblem

Super Mario Run, one of the most successful mobile games launched by Nintendo this year, has reached almost 150 million downloads on both the Android and iOS platforms combined.

Although that's says something about the game's success, it appears that not many of those who downloaded Super Mario Run were willing to pay for it. As some of you might know already, Super Mario Run offers the first couple of levels for free, after which players must pay to access the full game.

Moreover, the second mobile game released by Nintendo in 2017, Fire Emblem has a bigger revenue even though the number of downloads is less than ten times of Super Mario Run.

However, the difference in income between the two games shouldn't be entirely surprising since they represent two business models. Super Mario Run allows players to access all content the moment they pay for the game, while Fire Emblem: Heroes contains in-app purchases.

Nintendo is expected to launch at least one additional mobile game by the end of the year, a porting of the Animal Crossing, which was delayed to make room for the Android release of Super Mario Run.

source: Takashi Mochizuki (1, 2)



1. JohanP

Posts: 38; Member since: Apr 04, 2017

People start to install to try the game how is look. but now they go down and uninstall. You can see on the Google/trends how much they go down. Compared with Clash Royale, Super Mario does not exist

4. vincelongman

Posts: 5745; Member since: Feb 10, 2013

Also helps when you don't lock out over half your user base Hopefully this discourages other companies from exclusivity deals

6. audibot

Posts: 666; Member since: Jan 26, 2017

its a worthless incarnation made for the snowflake kids of the last 20 years, it automatically runs, it automatically jumps enemy's it automatically runs over small holes in the ground and it automatically jumps the pipes. what the hell kind of fun can you have with a game that wont let you lose, the reason Mario bros became famous was because no save and if you hit something you start over, its called learning from your mistakes. they should have just cleaned up the graphics of the original mario1 and 2 and released them then they could have made crap loads of money

2. slannmage

Posts: 289; Member since: Mar 26, 2013

TBH the amount of money these freemium games make is stupid, the should not be the standard and should be banned. I don't understand why people will put 100 quid into a "game" where all you do is click icons, then you spend money to bypass the wait to wait some more. Yet actual good games where you pay once and never again, sorry that 5 quid is too much...

3. nebula

Posts: 1009; Member since: Feb 20, 2015

I paid £10. It's worth.

5. JMartin22

Posts: 2379; Member since: Apr 30, 2013

The freemium models are designed to be addictive and centered around abysmally low RNG algorithms that can make players pour potentially thousands of dollars into the game to tap into the deepest potential of the gameplay mechanics. It definitely is a toxic and infectious system that needs more mediation by law to inform and protect consumers from such business practices.

7. middlehead

Posts: 462; Member since: May 12, 2014

"the number of downloads is less than ten times of Super Mario Run" means Fire Emblem has been downloaded up to 9 times more than SMR. You mean "the number of downloads is less than one-tenth of Super Mario Run."

8. poptart574

Posts: 223; Member since: Feb 29, 2016

Rather pay up front and get the whole game myself. Like this type of business model. Too bad it doesn't work with smartphones. Mario had to be a runner game. Smartphones were never made to play games that require physical buttons.

10. middlehead

Posts: 462; Member since: May 12, 2014

Exactly. I much prefer just buying a game, but they'll probably attribute the failure to the purchase style rather than runners just being terrible.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because after you play the first 3 free levels, you see it sucks and it isn't worth paying $10 for. Its a .99 application. It would be better if each stage is opened when you complete some hard tasks in the game. Its not worth $10...period.

11. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Why the hell are people spending money on fire emblem? you don't need to buy anything in that game. :-/ Mario Run is garbage.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.