Starting next year, AdBlock Plus is loaded by default on the Asus Browser

Starting next year, AdBlock Plus is loaded by default on the Asus Browser
Starting in 2016, those purchasing an Asus handset will have AdBlock Plus loaded on the phone's browser by default. This is creating a bit of a controversy since many small online companies depend on revenue from ads to stay afloat. While the 15 million people using an Asus Browser are a drop in the bucket compared with the much larger number of Chrome and Safari users, having AdBlock Plus loaded by default is a precedent that is making some developers nervous.

If other manufacturers decide to follow Asus, some developers might have to consider charging for their apps instead of allowing consumers to install them for free. But the trend seems to be in favor of smartphone users who do not want to be inundated by ads every time they load up a website. Apple allows iPhone users to block apps on mobile Safari, but this is not a feature that comes out of the box. With iOS 9, Apple allows users to download an ad blocking app from the App Store. Asus is taking it up a notch.

The idea is to allow smartphone users to get  back control of their browsing experience. And while AdBlock has a program that will allow certain "Acceptable Ads" to go through as long as advertisers follow certain rules as to the size, placement and content of the advertisements, smartphone users still have the last word. "Acceptable Ads" can be disabled by changing settings right on the phone. This would prevent most advertising from reaching your eyes.

source: AdBlock via Motherboard, AndroidCentral

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12 Comments

1. BobLawblaw unregistered

And this coming from PA, whose website is pretty much unusable without an Ad Blocker..

2. AlikMalix unregistered

I guess you can appreciate that they are not as biased... why complain. I use ABP, and I donated money to them. It works great. But I also enjoy PA, so I whitelist this site on weekends and click on every add I can find...

7. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

What exactly is this BS about supporting websites by allowing ads? WTH happened to just going to a website, reading the content, and moving on? I'm appalled by how websites have become these dumpsters full of trash ads, begging for clicks. I always, ALWAYS have ABP enabled for every site, and if a website pops up with a nag screen begging me to give in and turn off ABP because they "won't get paid cuz you ain't seeing our trash ads", I never visit the site again. The Internet is something I pay for every month via subscription, so I will view it and use it how I see fit. You want to whine about me not seeing your booby clickbait ads, then you'll just continue to lose views.

12. AlikMalix unregistered

So next time you (and those that up voted you) go see your boss and ask him not to pay you anymore. Because as you said, it's "bs" to support websites with ads - they shouldn't get paid for providing you with information and things to read. You really have no idea how this website business works, do you?

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

What idiocy? Asus should start to remove the bloat from their own hardware first!!! Their notebook is full of s**tty bloatware and that goes for their phones as well. I would never buy their stupid notebook again. Spent one day to remove the bloatware/spyware.

5. villagerguyz

Posts: 96; Member since: Jul 22, 2015

I think Acer lappys has many bloatwares, too.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

My Dell 7140 has no bloatware but some driver missing. Its not a big problem. Just download from dell website to complete the installation.

8. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

It's not fair to block ads from a website that you enjoy. I'll never block ads on GSMArena, but i'll do on PA!!! PA moderators annoy alot by banning people anyhow.

4. jojon

Posts: 433; Member since: Feb 11, 2014

..yes!! ..bring it on

10. tokuzumi

Posts: 1907; Member since: Aug 27, 2009

This is good news. Back when I was rooted, AdAway was the first app I went and downloaded.

11. avalon2105

Posts: 352; Member since: Jul 12, 2014

First of all, kudos to PA for doing ad blocking articles when it even hurts them directly. They even did a text on how to install AdAway some time ago (IIRC). But then you made a mistake like you often do. Asus enabling ABP by default in browser got nothing to do with in-app ads. It will only block ads on the websites visited through Asus stock browser and all the free apps that rely on ads will continue to display them.

13. AbbyHood13

Posts: 1; Member since: Dec 25, 2015

I use adblocker but I do feel bad for publishers (like PA) for not being able to make money from my views. But I dislike how some websites are trying to stop people from using their site if they block ads. But the internet will have a way! TNR already posted a tutorial on how to get around this here - tinyurl.com/p5getvd (I shortned the URL).

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